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CRO lens — is there an honest reason to act now rather than later? Surveyed by the Analyst.
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Basé sur la classification professionnelle SOC
CRO lens — are real users excluded from converting by contrast, target size, focus, or semantics? Surveyed by the Analyst.
CRO lens — does the wording lead with the visitor's value, specifically and concretely? Surveyed by the Analyst.
CRO lens — is the primary action obvious, singular, and labeled with a value-bearing verb? Surveyed by the Analyst.
CRO lens — what steps, fields, or hesitation points stand between intent and completion? Surveyed by the Analyst.
CRO lens — is slowness (LCP/CLS/INP) the thing suppressing conversion? Surveyed by the Analyst.
CRO lens — does the block show that others already chose this, at the moment of decision? Surveyed by the Analyst.
| name | cro-urgency-scarcity |
| description | CRO lens — is there an honest reason to act now rather than later? Surveyed by the Analyst. |
| license | Apache-2.0 |
| metadata | {"version":"1.1.0"} |
Lens question: Is there a truthful reason to act now — a real deadline, limited availability, or a cost of waiting — and is it made visible at the decision point?
Signal of the gap (DOM/RUM):
Variant kind it implies: CSS-only to surface an existing, real signal next to
the CTA (reposition/emphasize a deadline the author already wrote, class-gated on
body.variant-<name>). Hard constraint: urgency must be honest — never
fabricate scarcity or deadlines. A dishonest variant is an automatic Validator fail
and damages trust, which is the opposite of the objective.
