10dlc-registration

name	10dlc-registration
description	Register for 10DLC as a sole proprietor to enable SMS messaging in the USA. Use when setting up A2P SMS, registering brands/campaigns, or assigning phone numbers for compliant US messaging. Requires Telnyx CLI.
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10DLC Registration

Register for 10DLC (10-Digit Long Code) to enable A2P SMS in the USA.

Quick Start with Scripts

# Interactive registration wizard
./scripts/register.sh

# Check status of brands/campaigns
./scripts/status.sh

# Assign a phone number to a campaign
./scripts/assign.sh [phone] <campaign-id>

Prerequisites

• Telnyx CLI installed: npm install -g @telnyx/api-cli
• API key configured: telnyx auth setup
• At least one US phone number

Quick Start

Interactive wizard (easiest):

telnyx 10dlc wizard

Manual Registration

Step 1: Create Sole Proprietor Brand

telnyx 10dlc brand create --sole-prop \
  --display-name "Your Business Name" \
  --phone [phone] \
  --email [e-mail]

Step 2: Verify Brand (if required)

telnyx 10dlc brand get <brand-id>
telnyx 10dlc brand verify <brand-id> --pin 123456

Step 3: Create Campaign

telnyx 10dlc campaign create \
  --brand-id <brand-id> \
  --usecase CUSTOMER_CARE \
  --description "Customer notifications and support" \
  --sample-message-1 "Your order #12345 has shipped." \
  --sample-message-2 "Reply STOP to opt out."

Step 4: Assign Phone Number

telnyx 10dlc assign [phone] <campaign-id>

Step 5: Wait for Approval

telnyx 10dlc campaign get <campaign-id>

Use Cases

Use Case	Description
2FA	Auth codes
CUSTOMER_CARE	Support messages
ACCOUNT_NOTIFICATION	Account alerts
DELIVERY_NOTIFICATION	Shipping updates
MIXED	Multiple purposes

List all: telnyx 10dlc usecases

Status Commands

telnyx 10dlc brand list
telnyx 10dlc campaign list
telnyx 10dlc assignment status [phone]

Troubleshooting

Common Errors

Error	Cause	Solution
Brand verification required	Sole proprietor brands need phone verification	Check email/SMS for PIN, run telnyx 10dlc brand verify <id> --pin <code>
Campaign rejected: insufficient description	Description too vague	Be specific about message purpose, include business context
Sample messages must include opt-out	Missing STOP instructions	Add "Reply STOP to unsubscribe" to sample messages
Phone number already assigned	Number linked to another campaign	Run telnyx 10dlc unassign +1... first
Brand pending	Still under review (24-72h typical)	Wait and check status with telnyx 10dlc brand get <id>
Invalid use case for sole proprietor	Some use cases restricted	Sole prop limited to: 2FA, CUSTOMER_CARE, DELIVERY_NOTIFICATION, ACCOUNT_NOTIFICATION
Rate limit exceeded	Too many API calls	Wait 60s and retry

Debug Tips

# Verbose output for debugging
telnyx 10dlc brand get <id> --json

# Check number assignment status
telnyx 10dlc assignment status [phone]

# List all campaigns with details
telnyx 10dlc campaign list --json | jq '.data[] | {id, status, usecase}'

Timeline Expectations

Step	Typical Time
Brand creation	Instant
Brand verification	1-5 minutes (PIN via SMS/email)
Brand approval	24-72 hours
Campaign review	24-48 hours
Number assignment	Instant (after campaign approved)

Getting Help

• Telnyx docs: https://developers.telnyx.com/docs/messaging/10dlc
• Support portal: https://support.telnyx.com
• API status: https://status.telnyx.com

Pricing

Brand and campaign registration: Free