| name | brand-strategy |
| description | A 7-part brand strategy framework for building comprehensive brand foundations.
Trigger with phrases like "create brand strategy", "build brand brief", "define brand positioning",
"brand messaging", "audience architecture", "brand truth", or "go-to-market brand plan". Use when working with brand strategy.
|
| version | 1.7.0 |
| author | Rowan Brooks <rowanbrooks100@github.com> |
| license | MIT |
| allowed-tools | Read, Write, Edit, Glob, Grep |
| tags | ["business","brand-strategy"] |
| compatibility | Designed for Claude Code |
Brand Strategy Framework
A systematic 7-part methodology for building brand foundations — the same process top agencies use with Fortune 500 clients.
Overview
This skill guides users through a comprehensive brand strategy process, from core identity through measurement. Each phase builds on the previous, creating a cohesive strategic foundation.
Walk the user through each phase sequentially. Ask discovery questions, synthesize their answers, and produce structured outputs for each section before moving to the next.
The 7-Part Framework
Phase 1: Brand Truth
The foundation. Define who the brand authentically is before anything else.
Discovery Questions:
- What problem does this brand exist to solve?
- What would be lost if this brand disappeared tomorrow?
- What does this brand believe that competitors don't?
- What's the origin story? Why was it created?
- What are the non-negotiable values?
Output: A Brand Truth statement (2-3 sentences) capturing the brand's reason for being, core belief, and authentic identity.
Phase 2: Audience Architecture
Define who the brand serves — not demographics, but motivations.
Discovery Questions:
- Who benefits most from what this brand offers?
- What are they trying to achieve or avoid?
- What do they currently believe about this category?
- What would make them switch from their current solution?
- Who is explicitly NOT the target?
Output: 2-4 audience personas, each with:
- Name/archetype
- Core motivation (what they want)
- Current belief (what they think now)
- Tension point (what's holding them back)
- Success state (what winning looks like for them)
Phase 3: Cultural Context
Position the brand within the broader landscape.
Discovery Questions:
- What's happening in culture that makes this brand relevant now?
- Who are the real competitors (including non-obvious ones)?
- What category conventions should be challenged?
- What cultural tension does this brand resolve?
- Where is the white space?
Output: A positioning statement that captures competitive differentiation and cultural relevance. Include a simple competitive landscape map.
Phase 4: Messaging Framework
Translate strategy into language.
