| namespace | aiwg |
| name | competitive-analysis |
| platforms | ["all"] |
| description | Project directory path (default current directory) |
| commandHint | {"argumentHint":"[--analysis-focus value] [--competitors value] [--project-directory value] [--guidance \"text\"] [--interactive]"} |
Competitive Analysis Command
Conduct comprehensive analysis of competitor marketing strategies, tactics, and positioning.
What This Command Does
-
Audits Competitors
- Digital presence
- Messaging and positioning
- Content strategy
- Campaign activity
-
Analyzes Landscape
- Share of voice
- Positioning gaps
- Best practices
-
Generates Insights
- Competitive advantages
- Opportunity areas
- Strategic recommendations
Orchestration Flow
Competitive Analysis Request
↓
[Market Researcher] → Market Landscape
↓
[Positioning Specialist] → Positioning Analysis
↓
[Content Strategist] → Content Comparison
↓
[Social Media Specialist] → Social Analysis
↓
[SEO Specialist] → SEO/Digital Audit
↓
[Marketing Analyst] → Benchmarks & Metrics
↓
Competitive Intelligence Report
Agents Involved
| Agent | Role | Output |
|---|
| Market Researcher | Lead research | Market landscape |
| Positioning Specialist | Positioning | Messaging analysis |
| Content Strategist | Content | Content comparison |
| Social Media Specialist | Social | Social audit |
| SEO Specialist | Digital | SEO analysis |
| Marketing Analyst | Metrics | Benchmarks |
Output Artifacts
Saved to .aiwg/marketing/competitive/:
competitive-landscape.md - Market overview
competitor-profiles/ - Individual competitor analyses
positioning-map.md - Competitive positioning
content-analysis.md - Content comparison
digital-audit.md - Digital presence
opportunity-gaps.md - Strategic opportunities
recommendations.md - Action items
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Focus on pricing and positioning gaps"
--guidance "New market entrant analysis"
--guidance "Feature comparison for sales enablement"
How Applied:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context
--interactive Parameter
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
- Which competitors should be analyzed?
- What aspects are most important (pricing, features, positioning)?
- What is the intended use of this analysis?
- What timeframe for data collection?
- Are there specific differentiators to highlight?
Usage Examples
/competitive-analysis
/competitive-analysis --analysis-focus messaging
/competitive-analysis --competitors "CompA,CompB,CompC"
/competitive-analysis "Example" --guidance "Your specific context here"
/competitive-analysis "Example" --interactive
Success Criteria
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/research-before-decision.md — Research-first approach for competitor analysis
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent competitive research orchestration
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference