| name | content-strategy |
| description | Comprehensive self-promotion and content strategy covering positioning arcs, content calendars, weekly rhythms, and quality gates for X and LinkedIn. Use when planning content, discussing personal brand, building a content calendar, or when the user says "content strategy", "what should I post", "content plan", or "social strategy." |
Content Strategy
Positioning Arc
The progression: "talented builder" (early) -> "dangerous early engineer with taste" (mid) -> "operator mode" (mature). Each phase has specific content types and proof requirements.
Content Calendar
Phase 1 (Builder): Dev diary + frontend theses (architecture posts, custom renderers, design system work)
Phase 2 (Taste): Design system work (behavior vs aesthetic control, component library positioning)
Phase 3 (Operator): PMF, agent revenue, conversion, growth loops
Weekly Rhythm
- 5 X posts (3 build logs, 1 take, 1 trend reaction)
- 2 LinkedIn posts (narrative, credibility-building)
- 15-20 meaningful replies across both platforms
- 5 DMs to people whose work connects
- 1 artifact/diagram per week (screenshot, architecture sketch, code snippet)
Four Content Pillars
Build in Public -- prove craft. Dev diaries, custom renderers, design systems, frontend patterns. Reaction: "this person ships ambitious technical work."
Field Notes -- prove applied relevance. SEO/GEO, agent demos, event learnings, growth loops. Reaction: "this person is close to real product usage."
Product and Market Diagnosis -- prove thinking range. PMF, crowded-market strategy, conversion. Reaction: "this person has an original point of view."
Human Context -- sparingly. Hackathon summaries, founder conversations, travel moments with real story. Reaction: "this person is in motion."
Content Mix (per 10 posts)
| Bucket | Share |
|---|
| Technical build logs | 5 |
| Product and market lessons | 3 |
| Field notes and human context | 2 |
Quality Gate
- Could only you post this exact thing?
- Is there a concrete proof element?
- Does it teach, reveal, or frame something?
- Is the first line strong enough without baiting?
- Is the close inviting without begging?
- Does it reinforce the target reputation?
If a draft fails checks 1 or 2, kill it or rewrite it.
Capture Schema
For each candidate idea: working title, pillar, one-sentence claim, specific proof, why it matters now, best platform/format, artifact to attach, confidentiality check. If claim, proof, or "why it matters" is missing, the post is not ready.
Channel Roles
X: speed, sharp takes, build fragments, event reactions, technical snapshots. Should feel alive and slightly experimental.
LinkedIn: credibility, narrative posts, milestone reflections, market synthesis. Should feel sharper, calmer, more legible to operators.
Integration
This skill provides Kevin's personalized strategic layer. Use alongside:
social-draft — Kevin's X/LinkedIn drafting rules and anti-patternssocial-content — General social media strategy, repurposing, engagement, analytics (upstream from coreyhaines31/marketingskills)copywriting — Landing page and conversion copy (upstream from coreyhaines31/marketingskills)seo-geo-optimization — AI search optimization for content pages
