| name | business |
| description | Use when a Guochuang project needs its customer, market, transaction, pricing, finance, delivery, scale, risk or social-value logic examined. |
Business
Apply the shared policies in gps-common. When saving a Markdown report, use the common project-name rule with topic 市场.
Build the commercial or operating case from a named user, a measurable problem and a traceable delivery path. Keep facts, estimates and questions in different fields.
Own this work
Own customer evidence, market method, transaction stage, pricing, unit economics, delivery, scale and downside risk. positioning owns the final opportunity statement and selling-point ranking.
Separate customer stages
Use the highest stage supported by an inspectable record:
none -> contact -> intent -> pilot -> contract -> paid -> repeat
Do not treat an intention, logo, pilot or forecast as revenue. Record buyer, user and beneficiary separately when they are different.
Test the chain
customer and job -> pain evidence -> product outcome -> willingness to pay or funding -> channel -> price -> unit economics -> delivery -> repeatability -> risk
For each number record value, unit, period, assumption, source, status and owner. A bottom-up market estimate shows reachable customer count, adoption assumption, price and period. Label public market data verified_fact, calculations derived_estimate, and untested statements hypothesis.
Match the track
- Higher main: close the loop with the customer, transaction and industry value.
- Red-tour: close the loop with beneficiary change, funding or operating continuity, delivery cost and replication boundary.
- Industry enterprise proposition: start from the enterprise requirement, constraints, deliverables and acceptance criteria. Generic market size cannot replace command fit.
- Results transfer: show the route from research output to product, buyer, economics and continued delivery.
Audit
Check competitor comparability, pricing basis, gross-margin bridge, cash needs, financing use, entity and equity facts, customer concentration, repeat use and downside cases. Never invent a market size, order, customer, revenue, margin or policy requirement.
Deliver
Return a one-page operating model, customer-stage ledger, verified market facts, opportunity hypotheses, research tasks, unit-economics bridge and a risk register with triggers and owners.
