| name | ad-copy-creator |
| description | Write high-converting ad copy for Facebook, Google, LinkedIn, and TikTok ads.
TRIGGERS - Use when user wants ad copy, paid media creative, or advertising text for any platform.
|
Ad Copy Creator
Overview
Creates platform-specific ad copy optimized for clicks, conversions, and ROAS. Includes multiple variations for A/B testing.
Workflow
Step 1: Define the Campaign
- Platform: Facebook, Google, LinkedIn, TikTok, or YouTube?
- Objective: Awareness, traffic, leads, or sales?
- Product/service: What are you advertising?
- Target audience: Demographics, interests, pain points
- Budget range: Helps calibrate copy aggressiveness
- Landing page URL: Where does the ad send traffic?
Step 2: Platform-Specific Formats
Facebook/Instagram Ads:
| Element | Specs |
|---|
| Primary text | 125 chars (visible before "see more"), up to 2,200 |
| Headline | 27 chars ideal, 40 max |
| Description | 27 chars ideal |
| CTA button | Shop Now, Learn More, Sign Up, Download, etc. |
Google Search Ads:
| Element | Specs |
|---|
| Headlines | 3 headlines × 30 chars each |
| Descriptions | 2 descriptions × 90 chars each |
| Display URL path | 2 paths × 15 chars |
LinkedIn Ads:
| Element | Specs |
|---|
| Introductory text | 150 chars (before truncation) |
| Headline | 70 chars max |
| Description | 100 chars |
TikTok Ads:
| Element | Specs |
|---|
| Ad text | 100 chars (80 visible) |
| CTA | Pre-set options |
| Hook | First 3 seconds of script |
Step 3: Apply Copy Frameworks
| Framework | Structure | Best For |
|---|
| PAS | Problem → Agitate → Solve | Pain-aware audiences |
| AIDA | Attention → Interest → Desire → Action | Cold audiences |
| BAB | Before → After → Bridge | Transformation offers |
| 4U | Urgent, Unique, Useful, Ultra-specific | Direct response |
| Star-Story-Solution | Character → Journey → Product | Story-driven ads |
Step 4: Generate Variations
Create minimum 5 variations per platform:
- 2 × pain-focused (address the problem)
- 2 × benefit-focused (show the transformation)
- 1 × social proof (results/testimonials)
Step 5: Write the Ads
For each variation include:
- All required copy elements per platform specs
- CTA selection with reasoning
- Audience targeting suggestion
- Creative/visual direction (what image or video to pair with)
Output Format
# Ad Copy: [Campaign Name]
## Campaign Overview
- **Platform**: [platform]
- **Objective**: [goal]
- **Target**: [audience description]
- **Offer**: [what's being promoted]
---
## Variation 1: [Pain-Focused]
**Framework**: [PAS/AIDA/etc.]
**Primary Text**:
[Copy text]
**Headline**: [headline]
**Description**: [description]
**CTA**: [button text]
**Creative Direction**: [what visual to pair]
**Target Audience**: [targeting suggestion]
---
## Variation 2: [Benefit-Focused]
[Same structure...]
## Variation 3: [Social Proof]
[Same structure...]
[Continue for 5+ variations]
---
## Testing Strategy
- **Phase 1**: Test headlines (keep body same)
- **Phase 2**: Test body copy (keep winning headline)
- **Phase 3**: Test CTAs and creative
- **Budget allocation**: 70% to winner, 30% to testing
Quality Checklist
