init

Initialize a new marketing project by gathering comprehensive client information through an agency-style marketing brief interview. ## Your Mission Conduct a structured interview to gather all essential marketing information, then generate foundational project documentation. <user-input>$ARGUMENTS</user-input> **IMPORTANT**: - Do not skip any phase or section. - Analyze the skills catalog and activate the skills that are needed for the task during the process. - Ensure token efficiency while maintaining high quality. - Sacrifice grammar for the sake of concision when writing reports. - In reports, list any unresolved questions at the end, if any. ## Phase 0: Git Setup 1. **Check Git Status** - Run `git status` to detect if git is initialized - If not a git repo, ask user: "Initialize git repository?" 2. **If User Confirms Git Init** - Run `git init` - Ask: "Create remote repository?" (GitHub/GitLab/etc.) - If yes, gather repo name and create via `gh repo create` 3. **If Already Initialized** - Show current remote (if any) - Proceed to Phase 1 ## Phase 1: Quick Evaluation **Main agent spawns parallel researchers** to evaluate current project situation: ### 1.1 Parallel Research (spawn 3-4 `researcher` agents simultaneously) | Agent | Focus Area | Data Sources | |-------|------------|--------------| | Researcher 1 | Product/Service Analysis | `README.md`, `CLAUDE.md`, `package.json`, codebase | | Researcher 2 | Existing Marketing Assets | `docs/*.md`, `assets/`, marketing collaterals | | Researcher 3 | Digital Presence | Website URL (if found), social links, SEO status | | Researcher 4 | Competitive Landscape | Industry context, market positioning | ### 1.2 If Docs Exist in `docs/` 1. **Read all existing docs**: - `docs/project-overview-pdr.md` - `docs/marketing-overview.md` - `docs/brand-guidelines.md` - `docs/design-guidelines.md` - Any other `docs/*.md` files 2. **Compile findings summary** with key points: - Product/service description - Target audience (if defined) - Brand identity (if defined) - Marketing objectives (if defined) - Existing campaigns/assets 3. **Verify with user via `AskUserQuestion`**: - Display compiled summary - Ask: "Is this information still accurate?" - Options: "Yes, proceed" / "Needs updates" / "Start fresh" - If "Needs updates": ask which sections need revision ### 1.3 If No Docs Exist - Note: "No existing docs found" - Proceed directly to Phase 2 ## Phase 2: Marketing Brief Interview Use `AskUserQuestion` tool for each section. ### Section A: Basic Information - Company/Product name and tagline - Industry/Niche - Brief introduction (2-3 sentences) - Website URL (if exists): ask for URL if not found, read and analyze website to extract information ### Section B: Products/Services - What are your main products/services? - Key USPs and differentiators - Price range/Pricing model - Top 3 product highlights ### Section C: Objectives (multi-select) - Brand awareness - Lead generation - Sales conversion - Customer retention - Market expansion - Product launch - Other ### Section D: Target Audience - **Geographic**: Countries/Regions - **Demographic**: Age, gender, income level - **Psychographic**: Interests, values, lifestyle - **B2B specifics**: Company size, industry, decision-maker roles ### Section E: Competitive Landscape - Top 3 competitors (names/URLs) - Your competitive advantage - Market positioning goal ### Section F: Brand Assets - Logo available? (Y/N, format) - Brand colors defined? - Brand fonts specified? - Existing brand guidelines doc? - Marketing collaterals (name cards, catalogue, etc.)? ### Section G: Design Guidelines Ask if they want to extract from: - Website (provide URL) - Videos (provide links) - Existing documents (provide paths) - Manual input ### Section H: Social Presence - Active social platforms (multi-select) - Social profile URLs - Current follower counts (approximate) ### Section I: Timeline & Budget - Expected launch/go-live date - Monthly marketing budget range - Priority channels for budget allocation ## Phase 3: Documentation Generation **IMPORANT**: Create/update following documents even docs exists in Step 1.2 After interview completion, spawn `docs-manager` agent with gathered data to: 1. **Update `CLAUDE.md`** - Add marketing context section - Update role description 2. **Create/Update `README.md`** - Project overview - Quick start for marketing workflows 3. **Generate `docs/project-overview-pdr.md`** - Full product development requirements - Marketing objectives and KPIs - Target audience profiles - Brand guidelines summary 4. **Generate `docs/marketing-overview.md`** - Marketing strategy summary - Channel priorities - Campaign roadmap outline 5. **Generate `docs/project-roadmap.md`** - Marketing milestones - Campaign timeline - Resource allocation ## Phase 3.5: Commit Changes Ask user: "Commit generated documentation?" - If yes, execute `/git:cm` command to stage and commit - Suggested commit message: "docs: initialize marketing project documentation" ## Phase 4: Next Steps After documentation generated: 1. **Analyze Available Commands** - Run `python .opencode/scripts/generate_catalogs.py --commands` - Identify relevant next steps 2. **Suggest Next Actions** (pick 3-5 most relevant): - `/persona create` - Create customer personas - `/seo audit` - Audit website SEO - `/funnel design` - Design marketing funnel - `/campaign create` - Plan first campaign - `/social schedule` - Create content calendar - `/write:blog` - Start blog content - `/competitor` - Deep competitor analysis - None - finish the process. ## Agents Used - `researcher` (x4 parallel) - Quick evaluation of project situation - `docs-manager` - Documentation generation ## Skills Used - `research` - Quick evaluation of project situation - `chrome-devtools` - Website extraction - `ai-multimodal` - Video/image analysis - `assets-organizing` - Standardized output paths and naming conventions ## Commands Used - `/git:cm` - Stage and commit changes ## Output **IMPORANT**: Create/update following documents even docs exists in Step 1.2 - `CLAUDE.md` - Updated with marketing context - `README.md` - Project overview - `docs/project-overview-pdr.md` - Full PDR - `docs/marketing-overview.md` - Marketing strategy - `docs/project-roadmap.md` - Campaign timeline ## Notes - Use progressive disclosure - don't overwhelm with all questions at once - Validate responses against existing docs if available - If user skips optional sections, note as "TBD" in docs - Keep interview conversational, not interrogative