technical-audit

plugin: seo updated: 2026-01-20 # Technical Audit ## When to Use - Auditing pages for technical SEO issues - Analyzing Core Web Vitals performance - Checking schema markup implementation - Validating crawlability and indexability ## Audit Categories ### 1. Indexability | Check | Requirement | Severity | |-------|-------------|----------| | Title Tag | Present, 50-60 chars, contains keyword | CRITICAL | | Meta Description | Present, 150-160 chars | HIGH | | Canonical Tag | Present, self-referencing or correct | HIGH | | Robots Meta | No noindex on important pages | CRITICAL | | Robots.txt | Not blocking important content | CRITICAL | ### 2. Content Structure | Check | Requirement | Severity | |-------|-------------|----------| | H1 Tag | Exactly 1, contains keyword | CRITICAL | | Heading Hierarchy | H1 -> H2 -> H3 (no skips) | HIGH | | Word Count | Meets or exceeds competitor benchmark | MEDIUM | | Content Uniqueness | No duplicate content issues | HIGH | ### 3. Core Web Vitals | Metric | Good | Needs Improvement | Poor | |--------|------|-------------------|------| | LCP (Largest Contentful Paint) | <2.5s | 2.5s-4.0s | >4.0s | | INP (Interaction to Next Paint) | <200ms | 200ms-500ms | >500ms | | CLS (Cumulative Layout Shift) | <0.1 | 0.1-0.25 | >0.25 | **Measurement Methods:** 1. Chrome DevTools MCP (preferred) 2. PageSpeed Insights API 3. Lighthouse CLI 4. Manual measurement via web.dev ### 4. Schema Markup | Page Type | Recommended Schema | |-----------|-------------------| | Article/Blog | Article, BlogPosting | | FAQ page | FAQPage | | How-to guide | HowTo | | Product page | Product | | Local business | LocalBusiness | | Person/Author | Person | ### 5. Links | Check | Requirement | Severity | |-------|-------------|----------| | Internal Links | Minimum 3 per page | HIGH | | Broken Links | 0 | CRITICAL | | External Links | At least 1 authoritative | LOW | | Orphan Pages | 0 (all pages linked from somewhere) | MEDIUM | ## Audit Process ### Step 1: Fetch Page ```bash # Use WebFetch or curl curl -s "$URL" > page.html ``` ### Step 2: Parse Structure - Extract title, meta description, canonical - Map heading hierarchy - Count words - List all links ### Step 3: Analyze Performance - Use PageSpeed Insights API or Chrome DevTools MCP - Document all Core Web Vitals - Note specific issues (large images, render-blocking JS) ### Step 4: Check Schema - Look for JSON-LD in page source - Validate using Google Rich Results Test - Note missing or incomplete properties ### Step 5: Score and Report - Calculate overall score (0-100) - List all issues by severity - Provide specific fix recommendations ## Output Format ```markdown ## Technical SEO Audit Report **URL**: {url} **Date**: {date} **Overall Score**: {score}/100 ### Core Web Vitals | Metric | Value | Status | |--------|-------|--------| | LCP | {value}s | GOOD/NEEDS IMPROVEMENT/POOR | | INP | {value}ms | GOOD/NEEDS IMPROVEMENT/POOR | | CLS | {value} | GOOD/NEEDS IMPROVEMENT/POOR | **Measurement Method**: {Chrome DevTools MCP | PageSpeed API | Lighthouse | Manual} ### Issues Found **CRITICAL ({count})**: 1. {issue} - {location} - {fix recommendation} **HIGH ({count})**: 1. {issue} - {location} - {fix recommendation} **MEDIUM ({count})**: 1. {issue} - {location} - {fix recommendation} ### Recommendations 1. {priority fix 1} 2. {priority fix 2} 3. {priority fix 3} ```