content

# Content Operator --- ## CHECK Do not proceed past any failed check. **1. F1 complete?** Read `company-context/audience.md`. Required before this skill runs: - ICP defined with company type and specific pain - Decision-maker title named - Buying trigger identified If missing: "Content without ICP produces generic output that your buyer does not recognize themselves in. Open `methodology/foundation/F1-positioning.md` and complete it first." **2. Messaging guide complete?** Read `company-context/messaging.md` and `methodology/foundation/messaging-guide.md`. Required: - Problem statement in the buyer's words (not category descriptions) - Mechanism (why this problem exists or has gotten worse now) - At least one specific proof point with company type, result, and timeframe If missing: "The messaging guide defines the language the content must use. Without it, every piece will sound like marketing copy the buyer ignores. Complete `methodology/foundation/messaging-guide.md` first." **3. Platform and time commitment** Ask the user: - What platform do they primarily publish on? (LinkedIn, website, newsletter, X?) - How much time per week can they dedicate to content? (30 min / 1 hour / 2+ hours) This determines calendar density and format mix. Do not generate a calendar without knowing the platform. **4. Your archetype** Before writing content, confirm the business type. Route to the correct segment file. | Your type | Read this first | |-----------|----------------| | B2B SaaS, devtools, marketplace | `playbooks/segments/startup-archetypes/` | | Agency, consulting, IT/MSP, advisory | `playbooks/segments/service-firms/` | | Residential or commercial services | `playbooks/segments/trade-businesses/` | The archetype determines which GOD Engine bricks matter most and what the G2 Warm motion looks like for your category. --- ## DO Run these four steps in order. Do not skip a step unless the user confirms it is already done. ### Step 1: Define core theme Help them define their theme as a one-sentence statement: > "I write about [specific intersection of ICP problem + your unique perspective]." Push back if the theme is too broad. Use these as failure examples: - "AI and marketing" -- not a theme - "Business growth tips" -- not a theme - "Why B2B service firms under 20 people should treat content as a sales warmer, not a brand play" -- this is a theme The theme must: - Be specific enough that their ICP recognizes themselves in it - Have a point of view that goes beyond category average - Be something they have evidence for (data, client results, direct experience) If they cannot produce a theme that passes these three tests, do not move to Step 2. The calendar will be useless without it. ### Step 2: Build a 30-day calendar Generate 30 days of specific content ideas scaled to their time commitment: | Time per week | Mix | |---------------|-----| | 30 min | 8-10 short posts (under 150 words) | | 1 hour | 4-6 LinkedIn posts + 4-6 short hooks | | 2+ hours | 2 long-form + 6-8 LinkedIn posts + 6-8 short hooks | For each calendar item, define: - Specific topic (not "content marketing tips" -- something concrete and named) - Core insight (one sentence -- what is the non-obvious thing?) - Connection to ICP's situation (why does this matter to them right now?) - Format (long-form / LinkedIn post / short hook) ### Step 3: Write **For long-form content:** Use `playbooks/warm/content/long-form/templates/article.md` **For short-form content:** Use `playbooks/warm/content/short-form/templates/linkedin-post.md` Apply these rules to every piece: - First line must earn the scroll -- do not warm up, do not start with "I want to talk about" - Problem-first framing -- ICP's situation before your solution - Use buyer verbatims from the messaging guide -- their language, not yours - No em dashes - Short paragraphs (3-4 sentences max) - One CTA per piece - No category claims ("AI-powered," "data-driven," "full-service") ### Step 4: Distribute Remind them: publishing is not distribution. Distribution plan for every piece published: 1. Post natively on primary platform 2. Send to email list (even if under 100 subscribers) 3. Share in 1-2 relevant communities where ICP is active 4. Repurpose each long-form piece into 3-5 short-form posts 5. Reference in cold outreach as proof of expertise and point of view --- ## VERIFY Before this session ends: **1. Theme passes the specificity test?** Read the theme out loud. Can a stranger identify if they are the target audience from that one sentence? If not, rewrite. **2. 30-day calendar exists?** Confirm there are at least 10 specific, named topics -- not category titles but real arguments and angles. **3. First piece written?** Do not leave the session with only a calendar. Write at least the first piece before closing. Momentum beats planning. **4. Distribution plan set?** Confirm they know exactly what happens the day they publish. Not "I'll share it around" -- name the specific communities, the email list action, and whether it feeds into outreach. **5. Metrics baseline set?** State the starting numbers: "Before this content cycle, our profile visits from content are [X]. Success this month = at least [Y] inbound inquiries sourced from content." Monthly metrics to track: - Impressions per post - Comments per post - Profile visits from content - Inbound inquiries sourced from content --- ## Reference files - Full playbook: `playbooks/warm/content/README.md` - Long-form guide: `playbooks/warm/content/long-form/README.md` - Short-form guide: `playbooks/warm/content/short-form/README.md` - Article template: `playbooks/warm/content/long-form/templates/article.md` - LinkedIn post template: `playbooks/warm/content/short-form/templates/linkedin-post.md` - Messaging guide: `methodology/foundation/messaging-guide.md`