| name | m13v-client-website |
| description | End-to-end workflow for creating, rebuilding, or enhancing a client's website. Covers SEO audit, content extraction, Next.js scaffolding, real image/video assets, structured data, SEO guide pages, component injection, analytics, deployment, and dashboard registration. Includes concrete design system blueprints with exact Tailwind classes, component templates, and section layouts. Use when: 'create client website', 'rebuild website', 'recreate site', 'client landing page', 'SEO pages for client', or when onboarding a new client who needs a web presence. |
| user_invocable | true |
Client Website
End-to-end workflow for building a client's website from scratch or recreating/improving an existing one. Produces a modern, SEO-optimized Next.js site with real content, images, video embeds, structured data, and programmatic SEO guide pages.
Arguments
Provide the client name, domain (if any), and existing site URL (if any). Example: "Paperback Expert at paperbackexpert.com"
Prerequisites
- Google Cloud project under the m13v.com org (or create a new one)
- GitHub org or personal account
- PostHog account for analytics
- Google Search Console access
- Isolated browser MCP for visual comparison
Stack
- Next.js 16 (App Router) + React 19 + TypeScript
- Tailwind CSS 4 (inline theme via
@theme)
- next/image for optimized images
- Google Cloud Run for hosting (with HTTPS Load Balancer + Certificate Manager)
- PostHog for analytics (CTA clicks, pageviews)
Phase 1: Audit and Research
1a. SEO Audit (if existing site)
Run parallel SEO agents to baseline the current site:
Launch 5 agents in parallel:
- seo-technical: crawlability, indexability, Core Web Vitals, mobile
- seo-content: E-E-A-T signals, readability, content depth
- seo-schema: existing structured data (JSON-LD, Microdata, RDFa)
- seo-performance: Lighthouse scores, LCP, CLS, TBT (desktop + mobile)
- seo-geo: AI crawler accessibility, llms.txt, citation readiness
Record all scores. These become the "before" baseline and the fix list for the new site.
1b. Crawl All Pages
Use an agent with WebFetch to discover and extract content from every page on the site:
- Fetch the homepage, extract all navigation and footer links
- Try common paths: /about, /services, /contact, /faq, /blog, /pricing, /testimonials, /privacy
- For each discovered page, extract:
- URL and page title
- All headings (h1 through h6) with hierarchy
- Full body text (quotes, testimonials, stats, descriptions)
- CTA text and link targets
- Form fields (if any)
- Navigation links (to discover more pages)
Output: Complete content inventory organized by page.
1c. Extract Visual Assets
Use the isolated browser to catalog images, videos, and embeds:
() => {
const imgs = Array.from(document.querySelectorAll('img')).map((img, i) => {
const rect = img.getBoundingClientRect();
return { idx: i, src: img.src, y: Math.round(rect.y), w: Math.round(rect.width), h: Math.round(rect.height) };
}).filter(x => x.w > 50);
const iframes = Array.from(document.querySelectorAll('iframe')).map(f => f.src);
return { imgs, iframes };
}
Key assets to identify and download:
- Logo (usually first image, top of page, ~200px wide)
- Hero images or background photos
- Client/team headshot photos (circular, 100-200px)
- Product images (book covers, screenshots, etc.)
- Social proof imagery (awards, certifications, partner logos)
- Video embeds (Vimeo, YouTube URLs)
- Scheduling widgets (Calendly, Cal.com URLs)
- Book cover strips / product galleries
Download all identified images to public/images/ with descriptive filenames.
1d. Take Full Page Screenshots
Capture full-page screenshots of every key page on the original site for visual reference:
For each page:
1. browser_navigate to URL
2. browser_take_screenshot with fullPage: true
3. Save as original-{pagename}-full.png
Phase 2: Scaffold Project
2a. Create Next.js App
cd ~
npx create-next-app@latest CLIENT-website --typescript --tailwind --eslint --app --src-dir --no-turbopack --import-alias "@/*"
cd ~/CLIENT-website
2b. Install @seo/components
npm install @m13v/seo-components@latest
npm install @seo/components@npm:@m13v/seo-components@latest
Both entries will appear in package.json:
"@m13v/seo-components": "^0.8.15",
"@seo/components": "npm:@m13v/seo-components@^0.8.15"
2c. Configure Theme (globals.css)
The theme uses CSS custom properties in :root mapped into Tailwind 4 via @theme inline. Always define both the CSS variable AND the Tailwind mapping. Every client gets a primary color, a dark variant, and an accent color at minimum.
@import "tailwindcss";
:root {
--background: #ffffff;
--foreground: #1a1a1a;
--primary: #073c61;
--primary-dark: #052d49;
--cta: #e11010;
--cta-dark: #ae0c0c;
--accent: #d4a843;
--accent-light: #f0d88a;
}
@theme inline {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-primary: var(--primary);
--color-primary-dark: var(--primary-dark);
--color-cta: var(--cta);
--color-cta-dark: var(--cta-dark);
--color-accent: var(--accent);
--color-accent-light: var(--accent-light);
--font-sans: var(--font-inter);
--font-heading: var(--font-oswald);
}
body {
background: var(--background);
color: var(--foreground);
}
html {
scroll-behavior: smooth;
}
Color naming convention: Use semantic names (primary, cta, accent) in the skill templates below. When building for a specific client, you can also add client-specific names (e.g., --color-navy, --color-red, --color-gold) for readability.
2d. Configure Fonts and @seo/components (layout.tsx)
Use next/font/google with CSS variable mode. The body font goes on --font-sans, the heading font on --font-heading. Apply both variables to the <html> tag.
IMPORTANT: Route group architecture. The root layout must NOT include Header/Footer directly. Instead, use a (main) route group with its own layout for pages that need the site Header/Footer. SEO guide pages under /t/ also go inside (main) so they share the same Header/Footer as the rest of the site.
Root layout (src/app/layout.tsx): fonts, metadata, Organization JSON-LD, @seo/components styles, and {children} only.
import { Inter, Oswald } from "next/font/google";
import { HeadingAnchors } from "@seo/components";
import { SeoComponentsStyles } from "@seo/components/server";
const inter = Inter({ variable: "--font-inter", subsets: ["latin"] });
const oswald = Oswald({ variable: "--font-oswald", subsets: ["latin"] });
<html lang="en" className={`${inter.variable} ${oswald.variable} h-full antialiased`}>
<head>
<SeoComponentsStyles />
</head>
<body className="min-h-full flex flex-col font-sans">
<HeadingAnchors />
{children}
{/* Organization JSON-LD here */}
</body>
</html>
SeoComponentsStyles injects the package's prebuilt Tailwind CSS for all @seo/componentsHeadingAnchors auto-injects id attributes on H2 elements for sidebar linking and anchor navigation
Main layout (src/app/(main)/layout.tsx): wraps all pages with Header/Footer.
import { Header } from "@/components/Header";
import { Footer } from "@/components/Footer";
export default function MainLayout({ children }: { children: React.ReactNode }) {
return (
<>
<Header />
<main className="flex-1">{children}</main>
<Footer />
</>
);
}
All page routes (homepage, about, wins, faq, precall, AND /t/ guide pages) go inside src/app/(main)/. The (main) directory is a Next.js route group: it does not affect URLs.
Font pairing guide:
- Professional services: Inter + Oswald (clean, authoritative)
- Creative/lifestyle: Lato + Playfair Display
- Tech/SaaS: DM Sans + Space Grotesk
- Legal/finance: Source Sans 3 + Merriweather
Phase 3: Build All Pages (Design System & Component Blueprints)
This section contains the exact design patterns, Tailwind class combinations, and component structures that produce a polished, professional website. Follow these blueprints precisely for every client site.
3a. Header Component Blueprint
Sticky nav with logo, dropdown menus, mobile hamburger, and CTA button.
"use client";
import Image from "next/image";
import Link from "next/link";
import { useState } from "react";
const navLinks = [
{ href: "/", label: "Home" },
{ href: "/how-it-works", label: "How It Works" },
{ href: "/wins", label: "Client Results" },
];
const dropdowns = [
{
label: "About",
items: [
{ href: "/about", label: "Our Story" },
{ href: "/faq", label: "FAQ" },
{ href: "/blog", label: "Blog" },
{ href: "/contact", label: "Contact" },
],
},
];
export function Header() {
const [mobileOpen, setMobileOpen] = useState(false);
return (
<header className="sticky top-0 z-50 bg-white border-b border-gray-100 shadow-sm">
<div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
<div className="flex h-16 items-center justify-between">
{/* Logo: always use next/image with priority */}
<Link href="/" className="flex items-center">
<Image src="/images/logo.png" alt="CLIENT_NAME" width={200} height={66} priority />
</Link>
{/* Desktop Nav */}
<nav className="hidden lg:flex items-center gap-6">
{navLinks.map((link) => (
<Link
key={link.href}
href={link.href}
className="font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 hover:text-primary transition-colors"
/>
))}
{/* DROPDOWN PATTERN: group + group-hover for CSS-only dropdowns */}
{dropdowns.map((dropdown) => (
<div key={dropdown.label} className="relative group">
<button className="font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 hover:text-primary transition-colors flex items-center gap-1">
{dropdown.label}
<svg className="h-4 w-4 transition-transform group-hover:rotate-180" fill="none" viewBox="0 0 24 24" stroke="currentColor">
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M19 9l-7 7-7-7" />
</svg>
</button>
<div className="invisible opacity-0 group-hover:visible group-hover:opacity-100 transition-all duration-200 absolute top-full left-0 mt-1 w-56 rounded-md bg-white shadow-lg ring-1 ring-black/5 py-2 z-50">
{dropdown.items.map((item) => (
<Link key={item.href} href={item.href} className="block px-4 py-2 text-sm text-gray-700 hover:bg-gray-50 hover:text-primary transition-colors" />
))}
</div>
</div>
))}
{/* CTA BUTTON in nav */}
<Link
href="/precall"
className="rounded-md bg-cta px-5 py-2.5 font-heading text-sm font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors"
/>
</nav>
{/* MOBILE HAMBURGER */}
<button className="lg:hidden p-2 text-gray-700" onClick={() => setMobileOpen(!mobileOpen)}>
<svg className="h-6 w-6" fill="none" viewBox="0 0 24 24" stroke="currentColor">
{mobileOpen ? (
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M6 18L18 6M6 6l12 12" />
) : (
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M4 6h16M4 12h16M4 18h16" />
)}
</svg>
</button>
</div>
{/* MOBILE NAV: flat list with section headers */}
{mobileOpen && (
<nav className="lg:hidden pb-4 space-y-1">
{navLinks.map((link) => (
<Link key={link.href} href={link.href} className="block py-2 font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 hover:text-primary" onClick={() => setMobileOpen(false)} />
))}
{dropdowns.map((dropdown) => (
<div key={dropdown.label}>
<span className="block py-2 font-heading text-xs font-bold uppercase tracking-wider text-gray-400 mt-2">{dropdown.label}</span>
{dropdown.items.map((item) => (
<Link key={item.href} href={item.href} className="block py-2 pl-4 font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 hover:text-primary" onClick={() => setMobileOpen(false)} />
))}
</div>
))}
<Link href="/precall" className="block rounded-md bg-cta px-5 py-2.5 text-center font-heading text-sm font-semibold uppercase tracking-wider text-white hover:bg-cta-dark mt-3" onClick={() => setMobileOpen(false)} />
</nav>
)}
</div>
</header>
);
}
Key classes: sticky top-0 z-50, font-heading text-sm font-semibold uppercase tracking-wider, invisible opacity-0 group-hover:visible group-hover:opacity-100
3b. Footer Component Blueprint
4-column layout: Brand + description, Company links, Resource links, CTA + contact info. Social icons row at bottom.
import Image from "next/image";
import Link from "next/link";
const companyLinks = [
{ href: "/about", label: "About" },
{ href: "/how-it-works", label: "How It Works" },
{ href: "/faq", label: "FAQ" },
{ href: "/contact", label: "Contact" },
{ href: "/blog", label: "Blog" },
{ href: "/privacy-policy", label: "Privacy Policy" },
];
const resourceLinks = [
{ href: "/wins", label: "Client Results" },
{ href: "/testimonials", label: "Testimonials" },
];
export function Footer() {
return (
<footer className="bg-primary-dark text-white">
<div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-12">
<div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-8">
{/* Column 1: Brand */}
<div>
<div className="mb-4">
<Image src="/images/logo.png" alt="CLIENT_NAME" width={200} height={66} />
</div>
<p className="text-gray-300 text-sm leading-relaxed">
Short brand description here.
</p>
</div>
{/* Column 2: Company links */}
<div>
<h3 className="font-heading text-sm font-semibold uppercase tracking-wider text-accent mb-4">Company</h3>
<ul className="space-y-2">
{companyLinks.map((link) => (
<li key={link.href}>
<Link href={link.href} className="text-gray-300 hover:text-white text-sm transition-colors">{link.label}</Link>
</li>
))}
</ul>
</div>
{/* Column 3: Resource links */}
<div>
<h3 className="font-heading text-sm font-semibold uppercase tracking-wider text-accent mb-4">Resources</h3>
<ul className="space-y-2">
{resourceLinks.map((link) => (
<li key={link.href}>
<Link href={link.href} className="text-gray-300 hover:text-white text-sm transition-colors">{link.label}</Link>
</li>
))}
</ul>
</div>
{/* Column 4: CTA + Contact */}
<div>
<h3 className="font-heading text-sm font-semibold uppercase tracking-wider text-accent mb-4">Ready to Get Started?</h3>
<p className="text-gray-300 text-sm mb-4">Short CTA teaser text.</p>
<Link href="/precall" className="inline-block rounded-md bg-cta px-6 py-3 font-heading text-sm font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors mb-6" />
<div className="space-y-1 text-sm text-gray-300">
<p><a href="mailto:EMAIL" className="hover:text-white transition-colors">EMAIL</a></p>
<p><a href="tel:+1PHONE" className="hover:text-white transition-colors">PHONE</a></p>
<p>CITY, STATE</p>
</div>
</div>
</div>
{/* SOCIAL ICONS ROW */}
<div className="mt-8 flex justify-center gap-4">
{/* Each social: circular button with SVG icon */}
{socialLinks.map((social) => (
<a key={social.label} href={social.href} aria-label={social.label}
className="flex h-10 w-10 items-center justify-center rounded-full bg-gray-700 text-white transition-colors hover:bg-accent hover:text-primary">
{social.icon}
</a>
))}
</div>
{/* COPYRIGHT */}
<div className="mt-8 border-t border-gray-600 pt-8 text-center">
<p className="text-gray-400 text-sm">© {new Date().getFullYear()} CLIENT_NAME. All rights reserved.</p>
</div>
</div>
</footer>
);
}
Key classes: bg-primary-dark text-white, text-accent for section headers, h-10 w-10 rounded-full bg-gray-700 hover:bg-accent hover:text-primary for social icons
3c. Section Layout Patterns
These are the exact section patterns used throughout the site. Each section follows a consistent structure.
Universal Section Wrapper
<section className="bg-{COLOR} py-20 sm:py-28">
<div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
{/* content */}
</div>
</section>
- Light sections:
bg-white or bg-gray-50
- Dark sections:
bg-primary with white text
- Section padding:
py-20 sm:py-28 (standard), py-16 sm:py-24 (compact), py-12 (stats bar)
- Content max width:
max-w-7xl for grids, max-w-3xl for prose, max-w-4xl for CTAs
Section Header Pattern
<div className="text-center max-w-2xl mx-auto mb-16">
<h2 className="font-heading text-3xl sm:text-4xl font-bold text-primary mb-4">
Section Title
</h2>
<p className="text-gray-600 text-lg">
Section subtitle/description text.
</p>
</div>
On dark backgrounds, use text-white for h2 and text-gray-300 for description.
3d. Homepage Section Blueprints
The homepage follows this exact section order:
1. Hero Section (White/Light Background)
<section className="relative bg-white overflow-hidden">
<div className="relative mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-24 sm:py-32 lg:py-40">
<div className="max-w-3xl">
<p className="font-heading text-primary text-sm sm:text-base font-semibold uppercase tracking-[0.2em] mb-4">
TAGLINE / CATEGORY
</p>
<h1 className="font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-primary leading-tight mb-6">
Main Headline <span className="text-accent">(Accent Phrase)</span>
</h1>
<p className="text-lg sm:text-xl text-gray-700 leading-relaxed mb-4">
Primary subheadline.
</p>
<p className="text-base sm:text-lg text-gray-500 leading-relaxed mb-10">
Secondary description with more detail.
</p>
<div className="flex flex-col sm:flex-row gap-4">
{/* PRIMARY CTA */}
<Link href="/wins" className="inline-flex items-center justify-center rounded-md bg-cta px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors">
Primary Action
</Link>
{/* SECONDARY CTA (outline) */}
<Link href="/about#contact" className="inline-flex items-center justify-center rounded-md border-2 border-primary px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-primary hover:bg-primary hover:text-white transition-colors">
Secondary Action
</Link>
</div>
</div>
</div>
</section>
Key details:
- Two CTA buttons side by side: solid bg + outline border
- CTA text:
font-heading text-base font-semibold uppercase tracking-wider
- CTA padding:
px-8 py-4
- Hero padding is larger than other sections:
py-24 sm:py-32 lg:py-40
- Accent color used on a key phrase in the headline via
<span className="text-accent">
2. Product/Image Strip
<section className="bg-white py-8 overflow-hidden">
<div className="mx-auto max-w-7xl px-4">
<Image src="/images/product-strip.png" alt="Description" width={1116} height={134} className="w-full h-auto" />
</div>
</section>
3. Stats Bar
<section className="bg-white border-b border-gray-100">
<div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-12">
<div className="grid grid-cols-2 lg:grid-cols-4 gap-8">
{stats.map((stat) => (
<div key={stat.label} className="text-center">
<p className="font-heading text-4xl sm:text-5xl font-bold text-primary">{stat.value}</p>
<p className="mt-2 text-sm font-semibold uppercase tracking-wider text-gray-500">{stat.label}</p>
</div>
))}
</div>
</div>
</section>
Data shape: { value: "275+", label: "Books Published" }
4. Benefits Card Grid (3 columns)
<section className="bg-gray-50 py-20 sm:py-28">
<div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
{/* Section header (centered) */}
<div className="grid grid-cols-1 md:grid-cols-3 gap-8">
{benefits.map((benefit) => (
<div key={benefit.title} className="bg-white rounded-xl p-8 shadow-sm border border-gray-100 hover:shadow-md transition-shadow">
{/* Icon in colored circle */}
<div className="inline-flex items-center justify-center w-14 h-14 rounded-lg bg-primary/10 text-primary mb-6">
{benefit.icon}
</div>
<h3 className="font-heading text-xl font-bold text-primary mb-3">{benefit.title}</h3>
<p className="text-gray-600 leading-relaxed">{benefit.description}</p>
</div>
))}
</div>
</div>
</section>
Card pattern: bg-white rounded-xl p-8 shadow-sm border border-gray-100 hover:shadow-md transition-shadow
Icon container: w-14 h-14 rounded-lg bg-primary/10 text-primary
5. Process/How It Works (4 columns, numbered)
<section className="bg-white py-20 sm:py-28">
<div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
{/* Section header (centered) */}
<div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-8">
{steps.map((step) => (
<div key={step.step} className="relative">
<div className="text-6xl font-heading font-bold text-primary/10 mb-2">{step.step}</div>
<h3 className="font-heading text-xl font-bold text-primary mb-3">{step.title}</h3>
<p className="text-gray-600 leading-relaxed">{step.description}</p>
</div>
))}
</div>
{/* Optional team/product photo below */}
<div className="mt-12">
<Image src="/images/team-photo.png" alt="Team" width={1024} height={768} className="w-full h-auto rounded-xl shadow-lg" />
</div>
</div>
</section>
Step number: text-6xl font-heading font-bold text-primary/10 (large, faded background number)
6. Testimonials Section (Dark Background, Glass Cards)
<section className="bg-primary py-20 sm:py-28">
<div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
<div className="text-center max-w-2xl mx-auto mb-16">
<h2 className="font-heading text-3xl sm:text-4xl font-bold text-white mb-4">Real Results from Real Clients</h2>
<p className="text-gray-300 text-lg">Description text.</p>
</div>
<div className="grid grid-cols-1 md:grid-cols-3 gap-8">
{testimonials.map((t) => (
<div key={t.name} className="bg-white/5 border border-white/10 rounded-xl p-8 backdrop-blur-sm">
{/* Star rating */}
<div className="flex items-center gap-1 mb-4">
{[...Array(5)].map((_, i) => (
<svg key={i} className="h-5 w-5 text-accent" fill="currentColor" viewBox="0 0 20 20">
<path d="M9.049 2.927c.3-.921 1.603-.921 1.902 0l1.07 3.292a1 1 0 00.95.69h3.462c.969 0 1.371 1.24.588 1.81l-2.8 2.034a1 1 0 00-.364 1.118l1.07 3.292c.3.921-.755 1.688-1.54 1.118l-2.8-2.034a1 1 0 00-1.175 0l-2.8 2.034c-.784.57-1.838-.197-1.539-1.118l1.07-3.292a1 1 0 00-.364-1.118L2.98 8.72c-.783-.57-.38-1.81.588-1.81h3.461a1 1 0 00.951-.69l1.07-3.292z" />
</svg>
))}
</div>
{/* Quote */}
<blockquote className="text-white/90 leading-relaxed mb-6 italic">
“{t.quote}”
</blockquote>
{/* Author with headshot */}
<div className="border-t border-white/10 pt-4 flex items-start gap-4">
<Image src={t.image} alt={t.name} width={64} height={64} className="w-16 h-16 rounded-full object-cover flex-shrink-0" />
<div>
<p className="font-heading font-bold text-white">{t.name}</p>
<p className="text-gray-400 text-sm">{t.title}</p>
<p className="mt-2 text-accent font-heading font-semibold text-sm uppercase tracking-wider">{t.result}</p>
</div>
</div>
</div>
))}
</div>
{/* CTA button centered below */}
<div className="text-center mt-12">
<Link href="/wins" className="inline-flex items-center justify-center rounded-md bg-cta px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors">
See All Client Results
</Link>
</div>
</div>
</section>
Glass card: bg-white/5 border border-white/10 rounded-xl p-8 backdrop-blur-sm
Star SVG path: M9.049 2.927c.3-.921 1.603-.921 1.902 0l1.07 3.292a1 1 0 00.95.69h3.462c.969 0 1.371 1.24.588 1.81l-2.8 2.034a1 1 0 00-.364 1.118l1.07 3.292c.3.921-.755 1.688-1.54 1.118l-2.8-2.034a1 1 0 00-1.175 0l-2.8 2.034c-.784.57-1.838-.197-1.539-1.118l1.07-3.292a1 1 0 00-.364-1.118L2.98 8.72c-.783-.57-.38-1.81.588-1.81h3.461a1 1 0 00.951-.69l1.07-3.292z
7. Final CTA Section (White Background)
<section className="bg-white py-20 sm:py-28">
<div className="mx-auto max-w-4xl px-4 sm:px-6 lg:px-8 text-center">
<h2 className="font-heading text-3xl sm:text-4xl font-bold text-primary mb-6">
Ready to Get Started?
</h2>
<p className="text-gray-600 text-lg mb-10 max-w-2xl mx-auto">
Join our clients who have used [PRODUCT] to grow their business.
</p>
<div className="flex flex-col sm:flex-row justify-center gap-4">
<Link href="/precall" className="inline-flex items-center justify-center rounded-md bg-cta px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors">
Primary CTA
</Link>
<Link href="/wins" className="inline-flex items-center justify-center rounded-md border-2 border-primary px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-primary hover:bg-primary hover:text-white transition-colors">
Secondary CTA
</Link>
</div>
</div>
</section>
3e. Inner Page Hero Pattern (Dark Background)
Used on About, Wins, FAQ, and all non-homepage pages:
<section className="bg-primary py-16 sm:py-24">
<div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 text-center">
<h1 className="font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-white mb-6">
Page Title
</h1>
<p className="text-gray-300 text-lg sm:text-xl max-w-2xl mx-auto">
Page subtitle.
</p>
</div>
</section>
Variant with gradient overlay (precall, FAQ):
<section className="relative bg-primary overflow-hidden">
<div className="absolute inset-0 bg-gradient-to-br from-primary-dark to-primary opacity-90" />
<div className="relative mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-24 sm:py-32">
{/* content with z-index above gradient */}
</div>
</section>
Variant with accent highlight (FAQ):
<h1 className="font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-white leading-tight">
Frequently Asked <span className="text-accent">Questions</span>
</h1>
3f. FAQ Accordion Component Blueprint
Client component with useState for expand/collapse:
"use client";
import { useState } from "react";
export function FAQItem({ question, answer }: { question: string; answer: string }) {
const [isOpen, setIsOpen] = useState(false);
return (
<div className="border border-gray-100 rounded-xl overflow-hidden">
<button
onClick={() => setIsOpen(!isOpen)}
className="w-full flex items-center justify-between p-6 text-left bg-white hover:bg-gray-50 transition-colors"
>
<span className="font-heading text-lg font-bold text-primary pr-4">{question}</span>
<svg
className={`h-6 w-6 text-primary shrink-0 transition-transform ${isOpen ? "rotate-180" : ""}`}
fill="none" viewBox="0 0 24 24" stroke="currentColor"
>
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M19 9l-7 7-7-7" />
</svg>
</button>
{isOpen && (
<div className="px-6 pb-6 bg-white">
<p className="text-gray-600 leading-relaxed">{answer}</p>
</div>
)}
</div>
);
}
Usage: Render in a <div className="space-y-4"> container within a bg-gray-50 section. Always include JSON-LD FAQPage schema alongside.
3g. Case Study / Wins Page Blueprint
Two tiers: featured case studies (detailed cards) and additional testimonials (grid).
Featured Case Study Card
interface CaseStudy {
name: string;
location: string;
company: string;
industry: string;
books: string[];
quote: string;
results: string[];
highlight: string;
headshot: string;
bookCover?: string;
}
{}
<article className={`rounded-2xl border border-gray-100 overflow-hidden shadow-sm ${idx % 2 === 0 ? "bg-gray-50" : "bg-white"}`}>
<div className="p-8 sm:p-12">
<div className="flex flex-col lg:flex-row lg:items-start gap-8">
{/* LEFT COLUMN (2/5): Info */}
<div className="lg:w-2/5">
{/* Industry badge */}
<span className="inline-block bg-primary text-white text-xs font-heading font-semibold uppercase tracking-wider px-3 py-1 rounded-full">
{cs.industry}
</span>
{/* Headshot + name */}
<div className="flex items-center gap-4 mb-4">
<Image src={cs.headshot} alt={cs.name} width={80} height={80} className="rounded-full object-cover w-20 h-20" />
<div>
<h3 className="font-heading text-2xl sm:text-3xl font-bold text-primary mb-1">{cs.name}</h3>
<p className="text-gray-500 mb-0.5">{cs.company}</p>
<p className="text-gray-400 text-sm">{cs.location}</p>
</div>
</div>
{/* Book/product tags */}
<div className="flex flex-wrap gap-2">
{cs.books.map((book) => (
<span key={book} className="inline-block bg-accent/20 text-primary text-sm font-medium px-3 py-1 rounded-md italic">{book}</span>
))}
</div>
{/* Highlight metric box */}
<div className="bg-primary rounded-lg p-4 text-center">
<p className="text-accent font-heading font-bold text-xl">{cs.highlight}</p>
</div>
</div>
{/* RIGHT COLUMN (3/5): Quote + Results */}
<div className="lg:w-3/5">
<blockquote className="text-lg sm:text-xl text-gray-700 italic leading-relaxed mb-8 border-l-4 border-accent pl-6">
“{cs.quote}”
</blockquote>
<p className="text-sm font-semibold uppercase tracking-wider text-gray-500 mb-3">Key Results</p>
<ul className="space-y-2">
{cs.results.map((result) => (
<li key={result} className="flex items-start gap-3">
<svg className="h-5 w-5 text-green-500 mt-0.5 shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M5 13l4 4L19 7" />
</svg>
<span className="text-gray-700">{result}</span>
</li>
))}
</ul>
</div>
</div>
</div>
</article>
Additional Testimonials Grid
<div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6">
{testimonials.map((t) => (
<div key={t.name} className="bg-white rounded-xl p-6 shadow-sm border border-gray-100 hover:shadow-md transition-shadow flex flex-col">
{/* Star rating */}
<div className="flex items-center gap-1 mb-3">
{[...Array(5)].map((_, i) => (
<svg key={i} className="h-4 w-4 text-accent" fill="currentColor" viewBox="0 0 20 20">
<path d="M9.049 2.927c.3-.921 1.603-.921 1.902 0l..." />
</svg>
))}
</div>
<blockquote className="text-gray-700 italic leading-relaxed mb-4 flex-1">
“{t.quote}”
</blockquote>
<div className="border-t border-gray-100 pt-3">
<p className="font-heading font-bold text-primary text-sm">{t.name}</p>
<p className="text-gray-500 text-xs">{t.company}</p>
{t.result && (
<p className="mt-1 text-accent font-heading font-semibold text-xs uppercase tracking-wider">{t.result}</p>
)}
</div>
</div>
))}
</div>
3h. Book a Call / Precall Page Blueprint
Two-column layout: left (2/3) has video + scheduling widget, right (1/3) has testimonials sidebar.
{}
<section className="relative bg-primary overflow-hidden">
<div className="absolute inset-0 bg-gradient-to-br from-primary-dark to-primary opacity-90" />
<div className="relative mx-auto max-w-7xl px-4 sm:px-6 lg:px-8 py-24 sm:py-32">
<div className="max-w-3xl mx-auto text-center">
<Image src="/images/founder.png" alt="Founder Name" width={200} height={200} className="rounded-full mx-auto mb-6" />
<h1 className="font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-white leading-tight mb-6">
Ready to Get Started? <span className="text-accent">Book a Call Today!</span>
</h1>
</div>
</div>
</section>
{}
<section className="bg-white py-20 sm:py-28">
<div className="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8">
<div className="grid grid-cols-1 lg:grid-cols-3 gap-12">
{/* LEFT (2/3): Video + Calendly */}
<div className="lg:col-span-2 space-y-16">
{/* Video */}
<div>
<h2 className="font-heading text-2xl sm:text-3xl font-bold text-primary mb-6">Watch This Video</h2>
<div className="aspect-video rounded-xl overflow-hidden shadow-lg">
<iframe src="https://player.vimeo.com/video/VIDEO_ID?badge=0&autopause=0" width="100%" height="100%" frameBorder="0" allow="autoplay; fullscreen; picture-in-picture" allowFullScreen className="w-full h-full" />
</div>
</div>
{/* Scheduling */}
<div>
<h2 className="font-heading text-2xl sm:text-3xl font-bold text-primary mb-6">Select a Time Below</h2>
<div className="bg-white rounded-xl shadow-lg overflow-hidden" style={{ minHeight: '700px' }}>
<iframe src="https://calendly.com/USER/MEETING?embed_type=Inline&hide_event_type_details=1" width="100%" height="700" frameBorder="0" className="w-full" />
</div>
</div>
</div>
{/* RIGHT (1/3): Testimonial Sidebar */}
<div className="space-y-6">
<h3 className="font-heading text-xl font-bold text-primary mb-4">What Our Clients Say</h3>
{testimonials.map((t) => (
<div key={t.name} className="bg-gray-50 rounded-xl p-6 border border-gray-100">
{/* Stars */}
<blockquote className="text-gray-700 leading-relaxed mb-3 italic text-sm">“{t.quote}”</blockquote>
<div className="flex items-center gap-3">
{t.headshot && <Image src={t.headshot} alt={t.name} width={48} height={48} className="w-12 h-12 rounded-full object-cover" />}
<p className="font-heading font-bold text-primary text-sm">{t.name}</p>
</div>
</div>
))}
{/* Contact Info Card */}
<div className="bg-primary rounded-xl p-6 mt-8">
<h3 className="font-heading text-lg font-bold text-white mb-4">Get in Touch</h3>
<div className="space-y-3">
<a href="mailto:EMAIL" className="flex items-center gap-3 text-gray-300 hover:text-white transition-colors text-sm">
{/* Email SVG icon in text-accent */} EMAIL
</a>
<a href="tel:+1PHONE" className="flex items-center gap-3 text-gray-300 hover:text-white transition-colors text-sm">
{/* Phone SVG icon in text-accent */} PHONE
</a>
</div>
</div>
</div>
</div>
</div>
</section>
3i. About Page Blueprint
Section order: Dark Hero, Stats Bar, Founder Story (prose with photo), Team Photo, Values Grid (2-col), "Who We Serve" Checklist Grid (3-col), Contact CTA (dark bg with glass card).
Values card grid:
<div className="grid grid-cols-1 md:grid-cols-2 gap-8">
{values.map((v) => (
<div key={v.title} className="bg-white rounded-xl p-8 shadow-sm border border-gray-100">
<h3 className="font-heading text-xl font-bold text-primary mb-3">{v.title}</h3>
<p className="text-gray-600 leading-relaxed">{v.description}</p>
</div>
))}
</div>
"Who We Serve" checklist grid:
<div className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 gap-6 max-w-4xl mx-auto">
{professions.map((profession) => (
<div key={profession} className="flex items-center gap-3 bg-gray-50 rounded-lg p-4">
<svg className="h-5 w-5 text-accent shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M5 13l4 4L19 7" />
</svg>
<span className="text-primary font-medium">{profession}</span>
</div>
))}
</div>
Contact CTA glass card (dark section):
<div className="bg-white/10 border border-white/20 rounded-2xl p-8 sm:p-12 max-w-xl mx-auto">
<h3 className="font-heading text-2xl font-bold text-white mb-6">Card Title</h3>
<div className="space-y-4 text-left mb-8">
{items.map((item) => (
<div key={item} className="flex items-start gap-3">
<svg className="h-5 w-5 text-accent mt-0.5 shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M5 13l4 4L19 7" />
</svg>
<span className="text-gray-300">{item}</span>
</div>
))}
</div>
<Link href="/precall" className="inline-flex items-center justify-center w-full rounded-md bg-cta px-8 py-4 font-heading text-base font-semibold uppercase tracking-wider text-white hover:bg-cta-dark transition-colors">
CTA Text
</Link>
</div>
3j. Reusable SVG Icons
Checkmark (for results, features, checklists):
<svg className="h-5 w-5 text-green-500 mt-0.5 shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M5 13l4 4L19 7" />
</svg>
Chevron down (for dropdowns, accordions):
<svg className="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor">
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M19 9l-7 7-7-7" />
</svg>
Star (for ratings):
<svg className="h-5 w-5 text-accent" fill="currentColor" viewBox="0 0 20 20">
<path d="M9.049 2.927c.3-.921 1.603-.921 1.902 0l1.07 3.292a1 1 0 00.95.69h3.462c.969 0 1.371 1.24.588 1.81l-2.8 2.034a1 1 0 00-.364 1.118l1.07 3.292c.3.921-.755 1.688-1.54 1.118l-2.8-2.034a1 1 0 00-1.175 0l-2.8 2.034c-.784.57-1.838-.197-1.539-1.118l1.07-3.292a1 1 0 00-.364-1.118L2.98 8.72c-.783-.57-.38-1.81.588-1.81h3.461a1 1 0 00.951-.69l1.07-3.292z" />
</svg>
Hamburger / Close (for mobile nav):
{}
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M4 6h16M4 12h16M4 18h16" />
{}
<path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M6 18L18 6M6 6l12 12" />
3k. Typography Quick Reference
| Element | Classes |
|---|
| Page h1 | font-heading text-4xl sm:text-5xl lg:text-6xl font-bold text-primary leading-tight |
| Section h2 | font-heading text-3xl sm:text-4xl font-bold text-primary mb-4 |
| Card h3 | font-heading text-xl font-bold text-primary mb-3 |
| Body text | text-gray-600 leading-relaxed |
| Tagline/label | font-heading text-sm font-semibold uppercase tracking-wider text-gray-500 |
| Accent label | font-heading text-sm font-semibold uppercase tracking-[0.2em] |
| Stat number | font-heading text-4xl sm:text-5xl font-bold text-primary |
| Stat label | text-sm font-semibold uppercase tracking-wider text-gray-500 |
| Quote text | text-gray-700 italic leading-relaxed |
| Dark bg h2 | font-heading text-3xl sm:text-4xl font-bold text-white mb-4 |
| Dark bg body | text-gray-300 text-lg |
| CTA button | font-heading text-base font-semibold uppercase tracking-wider |
| Nav link | font-heading text-sm font-semibold uppercase tracking-wider text-gray-700 |
3l. Color Usage Quick Reference
| Context | Light section | Dark section |
|---|
| Background | bg-white or bg-gray-50 | bg-primary or bg-primary-dark |
| Heading | text-primary | text-white |
| Body text | text-gray-600 | text-gray-300 |
| Subtle text | text-gray-500 | text-gray-400 |
| Card | bg-white rounded-xl p-8 shadow-sm border border-gray-100 | bg-white/5 border border-white/10 rounded-xl p-8 |
| CTA button | bg-cta text-white hover:bg-cta-dark | Same |
| Outline button | border-2 border-primary text-primary hover:bg-primary hover:text-white | border-2 border-white text-white hover:bg-white hover:text-primary |
| Accent highlight | text-accent | text-accent |
| Badge | bg-primary text-white text-xs px-3 py-1 rounded-full | N/A |
| Divider | border-gray-100 | border-white/10 |
3m. Image Integration Checklist
For every page, verify these images are included:
3n. Video and Widget Embeds
{}
<div className="aspect-video rounded-xl overflow-hidden shadow-lg">
<iframe
src="https://player.vimeo.com/video/VIDEO_ID?badge=0&autopause=0"
width="100%" height="100%" frameBorder="0"
allow="autoplay; fullscreen; picture-in-picture"
allowFullScreen title="Video Title" className="w-full h-full"
/>
</div>
{}
<div className="bg-white rounded-xl shadow-lg overflow-hidden" style={{ minHeight: '700px' }}>
<iframe
src="https://calendly.com/USERNAME/MEETING_TYPE?embed_type=Inline&hide_event_type_details=1"
width="100%" height="700" frameBorder="0"
title="Schedule a Call" className="w-full"
/>
</div>
3o. Structured Data
Every page gets JSON-LD. Minimum set:
{ "@type": "Organization", "name": "...", "url": "...", "foundingDate": "...", "numberOfEmployees": { "@type": "QuantitativeValue", "value": N }, "sameAs": [...] }
{ "@type": "BreadcrumbList", "itemListElement": [{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://domain.com" }, ...] }
{ "@type": "Review", "author": { "@type": "Person", "name": "..." }, "reviewBody": "...", "itemReviewed": { "@type": "Service", "name": "...", "provider": { "@type": "Organization", "name": "..." } }, "reviewRating": { "@type": "Rating", "ratingValue": 5, "bestRating": 5 } }
{ "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "...", "acceptedAnswer": { "@type": "Answer", "text": "..." } }] }
{ "@type": "WebPage", "name": "...", "url": "...", "description": "..." }
3p. SEO Infrastructure
Create src/app/sitemap.ts listing ALL pages with tiered priorities:
| Priority | Pages |
|---|
| 1.0 | Homepage |
| 0.9 | Core conversion pages (how it works, wins, book a call) |
| 0.8 | Secondary pages (about, faq, contact, blog, podcast) |
| 0.6 | Resource pages (guides, trainings, tools, free resources) |
| 0.3 | Legal pages (privacy policy, terms) |
Create src/app/robots.ts with sitemap reference.
Phase 4: Programmatic SEO Guide Pages (via @seo/components)
All guide page components come from the @seo/components package (installed in Phase 2b). Do NOT manually create guide components; import them from the package.
4a. Configure next.config for guide discovery
Wrap the Next.js config with withSeoContent to enable build-time guide discovery:
import type { NextConfig } from "next";
import { withSeoContent } from "@seo/components/next";
const nextConfig: NextConfig = {
output: "standalone",
transpilePackages: ["@seo/components"],
};
export default withSeoContent(nextConfig, { contentDir: "src/app/(main)/t" });
At next build, this walks the content directory and generates .next/seo-guides-manifest.json so runtime code (sidebar, chat API) can read the page inventory without filesystem access on Cloud Run.
4b. Create guide index at src/app/(main)/t/page.tsx
import { discoverGuides } from "@seo/components/server";
import { Breadcrumbs, AnimatedSection, breadcrumbListSchema } from "@seo/components";
export const metadata = { title: "Guides | CLIENT_NAME", description: "..." };
export default function GuidesIndex() {
const guides = discoverGuides();
const jsonLd = breadcrumbListSchema([
{ name: "Home", url: "https://DOMAIN" },
{ name: "Guides", url: "https://DOMAIN/t" },
]);
return (
<>
<script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(jsonLd) }} />
<div className="max-w-4xl mx-auto px-6 py-16">
<Breadcrumbs items={[{ label: "Home", href: "/" }, { label: "Guides" }]} className="mb-8" />
<h1 className="font-heading text-4xl font-bold text-primary mb-8">Guides</h1>
<div className="grid gap-4">
{guides.map((guide, i) => (
<AnimatedSection key={guide.slug} delay={i * 0.03}>
<a href={guide.href} className="block p-6 rounded-xl border border-gray-100 hover:shadow-md transition-shadow">
<h2 className="font-heading text-xl font-semibold text-primary">{guide.title}</h2>
{guide.description && <p className="text-gray-600 mt-2">{guide.description}</p>}
</a>
</AnimatedSection>
))}
</div>
</div>
</>
);
}
4c. Create SEO Guide Pages
MANDATORY: Follow the seo-page-ui skill (~/social-autoposter/.claude/skills/seo-page-ui/SKILL.md) for the page structure. It defines the exact 11-section order, animated SVG patterns, comparison tables, FAQ accordions, JSON-LD blocks, and color palette. Adapt its patterns to the client's theme colors and branding.
Create guide pages at src/app/(main)/t/{slug}/page.tsx. They live inside the (main) route group so they automatically get the site Header/Footer.
Import all guide components from @seo/components:
import {
Breadcrumbs,
ArticleMeta,
FaqSection,
InlineCta,
StickyBottomCta,
ProofBand,
ProofBanner,
AnimatedSection,
StepTimeline,
AnimatedChecklist,
ComparisonTable,
BentoGrid,
BeforeAfter,
FlowDiagram,
articleSchema,
breadcrumbListSchema,
faqPageSchema,
howToSchema,
} from "@seo/components";
Do NOT create local guide component files (no guide-cta-section.tsx, inline-cta.tsx, sticky-bottom-cta.tsx, proof-banner.tsx). Everything comes from the package.
Do NOT import GuideNavbar or GuideFooter in guide pages. The site Header/Footer handle navigation.
Page structure:
[Header from (main)/layout.tsx]
article (max-w-3xl)
Breadcrumbs
header (h1 + ArticleMeta)
ProofBanner (real client metric)
nav (table of contents with anchor links)
section#topic-1 (AnimatedSection + h2 + content)
section#topic-2
InlineCta (after 2nd section)
section#topic-3
section#topic-4
FaqSection
StickyBottomCta
[Footer from (main)/layout.tsx]
Example guide page:
import type { Metadata } from "next";
import {
Breadcrumbs, ArticleMeta, FaqSection, InlineCta,
StickyBottomCta, ProofBanner, AnimatedSection,
articleSchema, breadcrumbListSchema, faqPageSchema,
} from "@seo/components";
const TITLE = "Guide Title";
const DESCRIPTION = "Guide description for search engines.";
const DATE_PUBLISHED = "2026-04-15";
export const metadata: Metadata = {
title: `${TITLE} | CLIENT_NAME`,
description: DESCRIPTION,
};
export default function GuidePage() {
const jsonLd = [
articleSchema({ title: TITLE, description: DESCRIPTION, url: "https://DOMAIN/t/slug", datePublished: DATE_PUBLISHED }),
breadcrumbListSchema([
{ name: "Home", url: "https://DOMAIN" },
{ name: "Guides", url: "https://DOMAIN/t" },
{ name: TITLE, url: "https://DOMAIN/t/slug" },
]),
];
return (
<>
<script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(jsonLd) }} />
<article className="max-w-3xl mx-auto px-6 py-16">
<Breadcrumbs items={[
{ label: "Home", href: "/" },
{ label: "Guides", href: "/t" },
{ label: TITLE },
]} className="mb-8" />
<AnimatedSection>
<h1 className="font-heading text-4xl font-bold text-primary mb-4">{TITLE}</h1>
<ArticleMeta date={DATE_PUBLISHED} readTime="8 min" />
</AnimatedSection>
<ProofBanner quote="CLIENT_PROOF_QUOTE" source="CLIENT_NAME, LOCATION" metric="METRIC_VALUE" />
<nav className="bg-gray-50 rounded-lg p-6 mb-12">
{/* Table of contents with anchor links */}
</nav>
<section id="topic-1">
<AnimatedSection><h2>First Topic</h2></AnimatedSection>
<p>Expert-level content...</p>
</section>
<section id="topic-2">
<AnimatedSection><h2>Second Topic</h2></AnimatedSection>
<p>More content...</p>
</section>
<InlineCta heading="Ready to get started?" href="/precall" label="Schedule a Call" />
<section id="topic-3">
<AnimatedSection><h2>Third Topic</h2></AnimatedSection>
</section>
<FaqSection items={[{ question: "Q?", answer: "A." }]} />
</article>
<StickyBottomCta heading="Free consultation" href="/precall" label="Book Now" />
</>
);
}
Content requirements:
- 2,000+ words of genuinely useful, expert-level content
- Real statistics with sources
- Practical frameworks and actionable advice
- Natural mention of client's service as a solution (not forced)
- Proper heading hierarchy (h1 > h2 > h3)
- Table of contents with anchor links
- Metadata with title, description, OG tags
- Export
TITLE, DESCRIPTION, DATE_PUBLISHED as const for manifest discovery
Topic selection:
- Target long-tail keywords in the client's industry
- Focus on problems the client's product/service solves
- Use "how to", "guide", "complete guide", "strategies" patterns
- Each page should have a unique search intent
4d. Add sidebar navigation (optional)
import { walkPages } from "@seo/components/server";
import { SitemapSidebarClient } from "./site-sidebar-client";
export function SiteSidebar() {
const pages = walkPages({ excludePaths: ["api"] });
return <SitemapSidebarClient pages={pages} />;
}
"use client";
import { SitemapSidebar } from "@seo/components";
export function SitemapSidebarClient({ pages }: { pages: any[] }) {
return <SitemapSidebar items={pages} />;
}
4e. Add AI guide chat (optional)
Create src/app/api/guide-chat/route.ts:
import { createGuideChatHandler } from "@seo/components/server";
export const POST = createGuideChatHandler({
app: "CLIENT_SLUG",
brand: "CLIENT_NAME",
siteDescription: "Brief description of the client's business.",
contentDir: "src/app/(main)/t",
});
Then add <GuideChatPanel /> from @seo/components to guide pages or the layout.
4f. Available @seo/components reference
JSON-LD helpers: breadcrumbListSchema, faqPageSchema, articleSchema, howToSchema
Content components: Breadcrumbs, ArticleMeta, FaqSection, ComparisonTable, ProofBand, ProofBanner, InlineTestimonial
Animation components: AnimatedBeam, MorphingText, NumberTicker, OrbitingCircles, Particles, Marquee, ShimmerButton, GradientText, TextShimmer, TypingAnimation, ShineBorder, BackgroundGrid
Layout components: BentoGrid, BeforeAfter, AnimatedDemo, GlowCard, ParallaxSection, StepTimeline, MotionSequence, AnimatedSection, AnimatedMetric, MetricsRow
Code/technical display: AnimatedCodeBlock, CodeComparison, TerminalOutput, FlowDiagram, SequenceDiagram, AnimatedChecklist
CTA components: InlineCta, StickyBottomCta
Interactive: SitemapSidebar, HeadingAnchors, GuideChatPanel
Server utilities: walkPages(), discoverGuides(), createGuideChatHandler(), SeoComponentsStyles
Phase 5: Build and Verify
5a. Build
cd ~/CLIENT-website && npm run build
Fix any TypeScript or build errors. All routes must compile and generate successfully.
5b. Visual Comparison
Use the isolated browser to take full-page screenshots of the new site and compare side-by-side with the originals from Phase 1d.
Check for:
Phase 6: Deploy
6a. Git and GitHub
cd ~/CLIENT-website
git init && git add -A
git commit -m "Initial commit: CLIENT_NAME website"
gh repo create m13v/CLIENT-website --private --source=. --push
6b. Ensure next.config.ts has standalone output
import type { NextConfig } from "next";
const nextConfig: NextConfig = { output: "standalone" };
export default nextConfig;
6c. Create Dockerfile
FROM node:20-alpine AS base
# --- Dependencies ---
FROM base AS deps
RUN apk add --no-cache libc6-compat
WORKDIR /app
COPY package.json package-lock.json* ./
RUN npm ci --ignore-scripts
# --- Builder ---
FROM base AS builder
WORKDIR /app
COPY --from=deps /app/node_modules ./node_modules
COPY . .
# NEXT_PUBLIC_* vars must be present at build time because Next.js bakes them
# into the client bundle. Runtime env vars on Cloud Run are too late.
ARG NEXT_PUBLIC_POSTHOG_KEY
ARG NEXT_PUBLIC_POSTHOG_HOST
ENV NEXT_PUBLIC_POSTHOG_KEY=$NEXT_PUBLIC_POSTHOG_KEY
ENV NEXT_PUBLIC_POSTHOG_HOST=$NEXT_PUBLIC_POSTHOG_HOST
ENV NEXT_TELEMETRY_DISABLED=1
RUN npm run build
# --- Runner ---
FROM base AS runner
WORKDIR /app
ENV NODE_ENV=production
ENV NEXT_TELEMETRY_DISABLED=1
RUN addgroup --system --gid 1001 nodejs
RUN adduser --system --uid 1001 nextjs
COPY --from=builder /app/public ./public
COPY --from=builder --chown=nextjs:nodejs /app/.next/standalone ./
COPY --from=builder --chown=nextjs:nodejs /app/.next/static ./.next/static
USER nextjs
ENV PORT=8080
ENV HOSTNAME="0.0.0.0"
EXPOSE 8080
CMD ["node", "server.js"]
6d. Deploy Cloud Run service
gcloud services enable run.googleapis.com dns.googleapis.com \
compute.googleapis.com certificatemanager.googleapis.com \
--project=GCP_PROJECT_ID
gcloud run deploy SERVICE_NAME \
--source . \
--region us-central1 \
--project GCP_PROJECT_ID \
--allow-unauthenticated \
--quiet
6e. Set up HTTPS Load Balancer with custom domain
gcloud compute addresses create PROJECT_NAME-ip --global --project=GCP_PROJECT_ID
STATIC_IP=$(gcloud compute addresses describe PROJECT_NAME-ip --global --project=GCP_PROJECT_ID --format="value(address)")
gcloud dns managed-zones create DNS_ZONE --dns-name="DOMAIN." \
--description="DNS zone for DOMAIN" --project=GCP_PROJECT_ID
gcloud dns record-sets create DOMAIN. --type=A --ttl=300 \
--rrdatas="$STATIC_IP" --zone=DNS_ZONE --project=GCP_PROJECT_ID
gcloud certificate-manager dns-authorizations create PROJECT_NAME-dns-auth \
--domain="DOMAIN" --project=GCP_PROJECT_ID
AUTH_CNAME=$(gcloud certificate-manager dns-authorizations describe PROJECT_NAME-dns-auth \
--project=GCP_PROJECT_ID --format="value(dnsResourceRecord.name)")
AUTH_DATA=$(gcloud certificate-manager dns-authorizations describe PROJECT_NAME-dns-auth \
--project=GCP_PROJECT_ID --format="value(dnsResourceRecord.data)")
gcloud dns record-sets create "${AUTH_CNAME}." --type=CNAME --ttl=300 \
--rrdatas="${AUTH_DATA}." --zone=DNS_ZONE --project=GCP_PROJECT_ID
gcloud certificate-manager certificates create PROJECT_NAME-cert \
--domains="DOMAIN" --dns-authorizations=PROJECT_NAME-dns-auth --project=GCP_PROJECT_ID
gcloud certificate-manager maps create PROJECT_NAME-cert-map --project=GCP_PROJECT_ID
gcloud certificate-manager maps entries create PROJECT_NAME-cert-entry \
--map=PROJECT_NAME-cert-map --certificates=PROJECT_NAME-cert \
--hostname="DOMAIN" --project=GCP_PROJECT_ID
gcloud compute network-endpoint-groups create PROJECT_NAME-neg \
--region=us-central1 --network-endpoint-type=serverless \
--cloud-run-service=SERVICE_NAME --project=GCP_PROJECT_ID
gcloud compute backend-services create PROJECT_NAME-backend --global --project=GCP_PROJECT_ID
gcloud compute backend-services add-backend PROJECT_NAME-backend --global \
--network-endpoint-group=PROJECT_NAME-neg \
--network-endpoint-group-region=us-central1 --project=GCP_PROJECT_ID
gcloud compute url-maps create PROJECT_NAME-urlmap \
--default-service=PROJECT_NAME-backend --global --project=GCP_PROJECT_ID
gcloud compute target-https-proxies create PROJECT_NAME-https-proxy \
--url-map=PROJECT_NAME-urlmap --certificate-map=PROJECT_NAME-cert-map \
--global --project=GCP_PROJECT_ID
gcloud compute forwarding-rules create PROJECT_NAME-https-rule --global \
--target-https-proxy=PROJECT_NAME-https-proxy --address=PROJECT_NAME-ip \
--ports=443 --project=GCP_PROJECT_ID
gcloud compute url-maps import PROJECT_NAME-http-redirect --global --project=GCP_PROJECT_ID <<EOF
name: PROJECT_NAME-http-redirect
defaultUrlRedirect:
httpsRedirect: true
redirectResponseCode: MOVED_PERMANENTLY_DEFAULT
EOF
gcloud compute target-http-proxies create PROJECT_NAME-http-proxy \
--url-map=PROJECT_NAME-http-redirect --global --project=GCP_PROJECT_ID
gcloud compute forwarding-rules create PROJECT_NAME-http-rule --global \
--target-http-proxy=PROJECT_NAME-http-proxy --address=PROJECT_NAME-ip \
--ports=80 --project=GCP_PROJECT_ID
gcloud run services update SERVICE_NAME \
--ingress=internal-and-cloud-load-balancing \
--region=us-central1 --project=GCP_PROJECT_ID
6f. Create GitHub Actions workflow for CI/CD
Create .github/workflows/deploy-cloudrun.yml:
name: Deploy to Cloud Run
on:
push:
branches: [main]
workflow_dispatch:
env:
REGION: us-central1
jobs:
deploy:
runs-on: ubuntu-latest
timeout-minutes: 20
permissions:
contents: read
concurrency:
group: deploy-production
cancel-in-progress: false
steps:
- uses: actions/checkout@v4
- id: auth
uses: google-github-actions/auth@v2
with:
credentials_json: ${{ secrets.GCP_SA_KEY }}
- uses: google-github-actions/setup-gcloud@v2
- name: Deploy to Cloud Run
run: |
gcloud run deploy SERVICE_NAME \
--source . \
--region ${{ env.REGION }} \
--project ${{ secrets.GCP_PROJECT_ID }} \
--quiet
- name: Verify deployment
run: |
PUBLIC=$(curl -s -o /dev/null -w "%{http_code}" --max-time 30 "https://DOMAIN/" || echo "000")
echo "Public health (https://DOMAIN/): HTTP $PUBLIC"
if [ "$PUBLIC" != "200" ]; then
echo "::warning::Public health check returned $PUBLIC"
fi
GitHub repo secrets to add:
GCP_SA_KEY: service account JSON key with Cloud Run Admin, Cloud Build Editor, and Storage Admin rolesGCP_PROJECT_ID: the GCP project ID
Phase 7: Register for Tracking
7a. Add to SEO Pages Dashboard
Edit ~/social-autoposter-website/src/app/api/dashboard/seo-pages/route.ts and add the new client to CLIENT_SEO_CONFIG:
clientname: {
domain: "clientdomain.com",
baseUrl: "https://clientdomain.com",
githubRepo: "m13v/CLIENT-website",
},
7b. Google Search Console
- Add property in Search Console
- Add TXT verification record via Cloud DNS:
gcloud dns record-sets create DOMAIN. --type=TXT --ttl=300 --rrdatas='"google-site-verification=..."' --zone=DNS_ZONE --project=GCP_PROJECT_ID
- Submit sitemap:
https://clientdomain.com/sitemap.xml
Phase 8: Final Verification Checklist
Phase 9: Wire into SEO Generation Pipeline
Phase 8 verifies the site itself is healthy. Phase 9 plugs it into the automated page-generation pipeline in ~/social-autoposter/ so new /t/{slug}/ pages are written on a schedule from real Google Search Console queries and DataForSEO SERP research.
What this unlocks once wired:
seo/cron_gsc.sh (every 10 min): pulls GSC queries for the domain, picks the highest-impression pending query, writes one guide page per runseo/cron_seo.sh (every 10 min): DataForSEO SERP discovery that proposes net-new keywords before they show in GSC- Both write TSX pages into
~/CLIENT-website/src/app/(main)/t/{slug}/page.tsx, build locally, commit, push to main, and wait for deploy
Prerequisites:
-
Phases 1 through 8 complete (site deployed at https://DOMAIN, /t/ scaffolding built, sitemap accessible at https://DOMAIN/sitemap.xml)
-
~/social-autoposter/.env defines these keys (the skill reads them at runtime; set once per workstation):
GSC_SA_KEY_PATH=~/social-autoposter/seo/credentials/<sa-key>.json
GSC_SA_EMAIL=<service-account>@<gcp-project>.iam.gserviceaccount.com
GSC_GCP_PROJECT=<gcp-project-id>
GSC_ADMIN_EMAIL=<email-that-owns-GCP-project>
CLOUD_DNS_PROJECT=<gcloud-dns-project> # only needed for Cloud DNS path; skip for Vercel DNS
DATABASE_URL=postgres://... # Neon, already set by social-autoposter init
-
The SA key file at $GSC_SA_KEY_PATH exists and has webmasters + siteverification scopes authorized
-
The client repo is cloned at the path you will write into landing_pages.repo
Source the env before running any of the Python snippets below:
set -a && source ~/social-autoposter/.env && set +a
9a. Register the Domain in Google Search Console (API path, no browser)
The service account can register and verify a domain property end-to-end via the Site Verification API plus the Search Console API. No browser UI, no manual clicking. Once this completes, the SA is siteOwner on the property and fetch_gsc_queries.py can pull impression data immediately. Use this path instead of Phase 7b whenever possible.
Step 1. Enable the Site Verification API in the SA's project (once per project; skip if already enabled on $GSC_GCP_PROJECT):
gcloud services enable siteverification.googleapis.com \
--project="$GSC_GCP_PROJECT" \
--account="$GSC_ADMIN_EMAIL"
The --account must be an owner of $GSC_GCP_PROJECT, not any gcloud-authenticated email.
Step 2. Get the DNS TXT verification token. Set DOMAIN to the bare domain (e.g. clientdomain.com, not https://clientdomain.com):
DOMAIN=clientdomain.com
python3 -c "
import os
from google.oauth2 import service_account
from googleapiclient.discovery import build
creds = service_account.Credentials.from_service_account_file(
os.path.expanduser(os.environ['GSC_SA_KEY_PATH']),
scopes=['https://www.googleapis.com/auth/siteverification'],
)
sv = build('siteVerification', 'v1', credentials=creds)
res = sv.webResource().getToken(body={
'site': {'type': 'INET_DOMAIN', 'identifier': os.environ['DOMAIN']},
'verificationMethod': 'DNS_TXT',
}).execute()
print(res['token'])
"
Export DOMAIN (e.g. export DOMAIN=clientdomain.com) so the same variable is reused in the steps below.
Step 3. Add the TXT record.
For domains on Vercel DNS (personal-account Vercel domains):
vercel dns add "$DOMAIN" @ TXT "google-site-verification=TOKEN"
Do not pass --scope for personal-account domains. Passing a personal-scope flag fails with "You cannot set your Personal Account as the scope." Use --scope <team-slug> only for team-owned domains.
For domains on Google Cloud DNS (requires CLOUD_DNS_PROJECT in env):
gcloud dns record-sets transaction start --zone=ZONE_NAME --project="$CLOUD_DNS_PROJECT"
gcloud dns record-sets transaction add '"google-site-verification=TOKEN"' \
--name="${DOMAIN}." --ttl=300 --type=TXT --zone=ZONE_NAME --project="$CLOUD_DNS_PROJECT"
gcloud dns record-sets transaction execute --zone=ZONE_NAME --project="$CLOUD_DNS_PROJECT"
Step 4. Wait ~15 seconds for propagation, then confirm:
dig +short TXT "$DOMAIN" @8.8.8.8 | grep google-site-verification
If nothing shows, wait 30 seconds and retry.
Step 5. Complete verification, add to Search Console, and submit the sitemap in one shot:
python3 -c "
import os
from google.oauth2 import service_account
from googleapiclient.discovery import build
DOMAIN = os.environ['DOMAIN']
creds = service_account.Credentials.from_service_account_file(
os.path.expanduser(os.environ['GSC_SA_KEY_PATH']),
scopes=[
'https://www.googleapis.com/auth/siteverification',
'https://www.googleapis.com/auth/webmasters',
],
)
sv = build('siteVerification', 'v1', credentials=creds)
sv.webResource().insert(
verificationMethod='DNS_TXT',
body={'site': {'type': 'INET_DOMAIN', 'identifier': DOMAIN}, 'owners': []},
).execute()
sc = build('searchconsole', 'v1', credentials=creds)
sc.sites().add(siteUrl=f'sc-domain:{DOMAIN}').execute()
sc.sitemaps().submit(siteUrl=f'sc-domain:{DOMAIN}', feedpath=f'https://{DOMAIN}/sitemap.xml').execute()
print(f'OK: sc-domain:{DOMAIN} verified, added, sitemap submitted')
"
After this runs successfully, the SA is siteOwner, the sitemap is submitted, and GSC starts accumulating impression data (real data usually takes 1 to 3 days).
Why this beats the browser path in Phase 7b: no manual clicking, no browser lock contention, works from any machine that has the SA credentials. The browser workflow in Phase 7b is only needed if the domain belongs to a GCP project the SA is not enabled on, or if you have no access to the SA.
9b. Add the Product to ~/social-autoposter/config.json
Edit ~/social-autoposter/config.json and add the client as a new entry under the projects[] array:
{
"name": "ClientName",
"weight": 10,
"landing_pages": {
"repo": "~/CLIENT-website",
"github_repo": "<GITHUB_ORG>/CLIENT-website",
"base_url": "https://clientdomain.com",
"gsc_property": "sc-domain:clientdomain.com",
"product_source": [
{
"path": "~/CLIENT-website",
"description": "1 to 2 sentence description of what this site is, who the client is, and what topics the guide pages should cover. Used in the LLM prompt when generating pages."
}
]
}
}
Field semantics (verified against seo/select_product.py and seo/generate_page.py):
| Field | Read by | Purpose |
|---|
name | both crons | Product label used in logs, DB rows (gsc_queries.product, seo_keywords.product), and the dashboard |
weight | both crons | Relative pick frequency in the weighted-random product selection. Default is 10. Smaller or less active products use 6. Setting to 0 disables without deleting |
landing_pages.repo | seo/select_product.py:29 eligibility gate; seo/generate_page.py:147 | Path to the client's Next.js repo on disk. Must exist or the product is silently skipped |
landing_pages.github_repo | optional, reference | Not read by the generator (git remote is read from the local .git/config). Keep for documentation |
landing_pages.base_url | seo/generate_page.py:148 | Prepended to /t/{slug} for final URL used in verification and logs |
landing_pages.gsc_property | seo/select_product.py:31 eligibility gate for cron_gsc.sh | Must match sc-domain:... exactly. Without it the product is invisible to the GSC cron |
landing_pages.product_source[] | seo/generate_page.py:119 | Grounds generated content in real product details. Each entry has path (a README, docs dir, or source root) and description |
Without gsc_property set, cron_gsc.sh silently skips the product forever. Without repo on disk, both crons skip it.
9c. Activate the SEO launchd Jobs
Both SEO crons ship as plists in ~/social-autoposter/launchd/ but npx social-autoposter init does NOT auto-load them (only the social posting plists are auto-loaded). Link and load them once, on the machine that will run the pipelines:
ln -sf ~/social-autoposter/launchd/com.m13v.social-gsc-seo.plist ~/Library/LaunchAgents/
ln -sf ~/social-autoposter/launchd/com.m13v.social-serp-seo.plist ~/Library/LaunchAgents/
launchctl load ~/Library/LaunchAgents/com.m13v.social-gsc-seo.plist
launchctl load ~/Library/LaunchAgents/com.m13v.social-serp-seo.plist
Verify both are registered:
launchctl list | grep -E "social-(gsc|serp)-seo"
Expect two lines, each with a PID (when a run is currently executing) or - plus the last exit code. Both jobs fire every 600 seconds (10 min). Skip this entire step if launchctl list already shows both.
9d. Backfill GSC Queries (optional but recommended)
cron_gsc.sh does not fetch queries eagerly; the fetch happens lazily inside each run. If the domain was just registered and has zero rows in the gsc_queries table, the first cron picks will do nothing. To kickstart, run the fetch manually:
cd ~/social-autoposter
python3 seo/fetch_gsc_queries.py --product ClientName
Expect 0 queries for brand-new properties (GSC impression data takes 1 to 3 days to accumulate). Re-run the fetch after a few days to populate the table. Once pending queries with impressions >= 5 exist, the cron will start generating pages automatically without further action.
9e. Verify End-to-End
python3 ~/social-autoposter/seo/select_product.py --require-gsc
source ~/social-autoposter/.env
psql "$DATABASE_URL" -c "SELECT status, COUNT(*) FROM gsc_queries WHERE product = 'ClientName' GROUP BY status;"
~/social-autoposter/seo/run_gsc_pipeline.sh ClientName
tail -f ~/social-autoposter/skill/logs/cron_gsc-*.log
Phase 9 checklist:
Quick Reference: File Structure
~/CLIENT-website/
public/
images/
logo.png # Client logo
founder.png # Founder headshot
team-photo.png # Team photo
client-1.png # Client headshots for testimonials
client-2.png
product-1.png # Product images
book-covers-strip.png # Product gallery (if applicable)
src/
app/
globals.css # Tailwind 4 theme with brand colors
layout.tsx # Root layout: fonts, metadata, JSON-LD ONLY (no Header/Footer)
sitemap.ts # All pages with priorities
robots.ts # Crawl directives
(main)/ # Route group: all pages with site Header/Footer
layout.tsx # Adds Header + Footer around children
page.tsx # Homepage
about/page.tsx
wins/page.tsx
how-it-works/page.tsx
precall/page.tsx
faq/page.tsx
blog/page.tsx
testimonials/page.tsx
privacy-policy/page.tsx
t/ # SEO guide pages (inside (main), so they get Header/Footer)
guide-topic-1/page.tsx
guide-topic-2/page.tsx
components/
Header.tsx
Footer.tsx
FAQItem.tsx # Accordion client component
site-sidebar.tsx # Server component wrapping walkPages() (optional)
site-sidebar-client.tsx # Client component wrapping SitemapSidebar (optional)
