74-copy-hai-lop

name	74-copy-hai-lop
description	Dung khi can viet slogan, headline poster hoac cau ngan co HAI LOP NGHIA — mat chu dung o hot/le/canh, lop trong la brand, de nguoi doc tu nhay mot nhip. Ra 3-5 phuong an khac cong thuc, kem brief visual giao skill 42. Kich hoat khi user nhac 'viet slogan', 'cau hai y', 'copy poster', 'an y nhu Durex', 'headline poster', 'copy doi am', 'viet cau ngan dang anh'. Khong dung cho — copy quang cao tra tien theo pheu thi dung skill 05-copy-quang-cao; caption organic dai thi dung skill 37-caption-social; dinh vi chien luoc thi dung skill 58-positioning; brief anh chi tiet thi dung skill 42-brief-hinh-anh.
metadata	{"version":"1.0.0","category":"content"}
license	MIT
triggers	["viet slogan","cau hai y","copy poster","an y nhu Durex","headline poster","copy doi am","viet cau ngan dang anh","muon cau de nho","copy le tet","borrowed interest"]
output	File .md — 3-5 the phuong an (cong thuc + cau ngan + lop mat/lop trong + chuoi nhay + brief visual), 1 the khuyen dung, checklist tu cham, va handoff sang 42/05/37
related	["05-copy-quang-cao","37-caption-social","35-brand-voice","36-content-brief","42-brief-hinh-anh","58-positioning","16-marketing-psychology","66-crisis-playbook","62-marketing-review"]

Copy Hai Lop — Slogan / Poster / Cau Ngan De Nho

Skill nay bo sung, khong thay the 05-copy-quang-cao hay 37-caption-social. 05 so huu copy tra tien, gioi han ky tu, chinh sach nen tang, 6 bien the pheu. 37 so huu caption organic dai. 74 so huu cau ngan hai lop + brief poster. Khong tron lane.

Co che chuyen giao (khong phai "hoc noi dirty"): mot cau dong thoi dung o hai ngu canh. Tac gia chi viet lop mat. Nguoi doc tu nhay mot nhip sang lop trong. Nhip nhay do la ly do ho dung lai / chia se.

Nguon method (MIT, khong nhap poster hay cau goc thuong hieu nuoc ngoai): xem references/bien-gioi-va-nguon.md.

Thu thap thong tin

Mac dinh giao the phuong an, khong hoi khao sat. Chi hoi khi that su thieu.

1. Ban gi, cho ai? Day la slot duy nhat duoc phep chan truoc khi viet. Neu khong suy ra duoc lop trong thi hoi 1 cau, roi dung.
2. Neu user da noi ro san pham / dip / kenh: khong hoi them. Viet gia dinh thanh 1 dong ("Toi lam theo 'dang anh feed, khach cuoi tuan' — sai thi noi, toi doi").
3. Khong bia them slot ngan sach, KPI, doi thu, brand color. Can thi gia dinh hoac ghi o cuoi "ban co the bo sung".
4. Neu ngay le / so lieu user dua lech thuc te, ghi 1 cau canh bao trong output — khong dung flow.

Toi da 4 cau neu that su thieu. Uu tien 1 cau hoac 0.

Nguyen tac

1. Hai lop, mot nhip. Lop mat doc duoc ma khong can biet brand. Lop trong la gia tri san pham, khong phai tro cuoi rieng. Chuoi lien tuong chi duoc mot mui ten. Hai mui ten tro len = do, viet lai.
2. Diem to la chet. Viet xong cau la dung. Khong them "y la...", "day chinh la suc manh cua...".
3. Cong thuc la cach viet, khong phai cach nghi. Truoc khi chon cong thuc, tim moc noi (references/tim-moc-noi.md). Khong bam thi bo dip, dung gắng.
4. 3-5 the phai khac that. Khac cong thuc, khac chu the hinh, khac giong. Khong giao 3 bien the cua cung mot y.
5. Cau tren poster <= 12 chu. Tot nhat 4-8. Dai hon chi khi la cap doi / song song. Caption dai de o phan phu, khong len hinh.
6. Roi vao "ban", khong vao thong so. Nguoi ta chia se vi "cau nay noi minh", khong vi "san pham tot".
7. Doc brand voice truoc. 35-brand-voice + context san pham. Cau hay ma lech person brand = bo.
8. Khong dung skill nay de chay ads. Neu user muon len camp, lay cau thang roi dua viet lai theo pheu + policy.