adwhiz

# AdWhiz — Google Ads & Meta Ads MCP Server AdWhiz is a hosted MCP server that connects your AI coding tool to the Google Ads API and Meta (Facebook) Graph API through a secure, authenticated proxy. It exposes **99 tools** across 7 categories so you can audit, create, and manage ad campaigns across both platforms using plain English. All API calls are authenticated via your personal `ADWHIZ_API_KEY` and routed through the AdWhiz server at `mcp.adwhiz.ai`. No Google or Meta credentials are stored by the skill — authentication is handled entirely server-side after you link your ad accounts at https://adwhiz.ai/connect. ## Security & Permissions Model - **OAuth 2.0**: User authenticates with Google and/or Meta via AdWhiz's web UI. Refresh tokens (Google) and long-lived access tokens (Meta) are encrypted at rest (AES-256-GCM) and never exposed to the agent. - **API key scoping**: Each `ADWHIZ_API_KEY` is bound to a single user's connected accounts. Cross-user access is not possible. - **Write safety**: All Google Ads write tools create entities in **PAUSED** status by default. Meta write tools require explicit status parameters. - **Mutation logging**: Every mutation is recorded in the `get_operation_log` tool for full auditability. - **Read-only by default**: 36 of 99 tools are strictly read-only and cannot modify your accounts. - **Confirmation required**: Write tools require user confirmation before executing via the agent's standard permission flow. - **No arbitrary code execution**: The MCP server is a hosted HTTP service. No code is downloaded or executed on the user's machine beyond the thin MCP client wrapper. ## Google Ads Tools (70) ### Account (2 tools) — Read-only | Tool | Description | |------|-------------| | `list_accounts` | List all accessible Google Ads accounts | | `get_account_info` | Get account details (currency, timezone, optimization score) | ### Read (20 tools) — Read-only | Tool | Description | |------|-------------| | `list_campaigns` | List campaigns with status, type, budget, bidding strategy | | `get_campaign_performance` | Campaign metrics: cost, clicks, conversions, CTR, CPA, ROAS | | `list_ad_groups` | List ad groups with bids, filtered by campaign | | `list_ads` | List ads with headlines, descriptions, final URLs | | `list_keywords` | Keywords with match types, bids, quality scores | | `get_search_terms` | Search terms report (actual queries triggering ads) | | `list_negative_keywords` | Negative keywords at campaign, ad group, or account level | | `list_assets` | Sitelinks, callouts, structured snippets | | `list_conversion_actions` | Conversion actions with status, type, category | | `list_budgets` | Campaign budgets with associated campaigns | | `list_bidding_strategies` | Portfolio bidding strategies | | `list_audience_segments` | Audience targeting criteria | | `list_user_lists` | Remarketing/audience lists for targeting | | `get_operation_log` | Recent mutations performed via AdWhiz | | `list_recommendations` | Google Ads recommendations (add keywords, raise bids, fix ad strength) | | `get_change_history` | Change audit log: who changed what and when | | `list_geo_targets` | Geographic location targeting on campaigns | | `list_ad_schedules` | Ad schedule (dayparting) criteria on campaigns | | `list_labels` | Labels for organizing campaigns, ad groups, ads, keywords | | `generate_keyword_ideas` | Keyword ideas with search volume, competition, bid ranges | ### Write (45 tools) — Requires user confirmation | Tool | Description | |------|-------------| | `create_campaign` | Create Search, Display, PMax, or Video campaign (starts PAUSED) | | `update_campaign` | Update campaign name | | `set_campaign_status` | Pause, enable, or remove a campaign | | `create_ad_group` | Create an ad group in a campaign | | `update_ad_group` | Update ad group name or CPC bid | | `set_ad_group_status` | Pause, enable, or remove an ad group | | `create_responsive_search_ad` | Create RSA with headlines + descriptions (starts PAUSED) | | `set_ad_status` | Pause, enable, or remove an ad | | `add_keywords` | Add keywords with match types and bids | | `update_keyword_bid` | Change a keyword's CPC bid | | `set_keyword_status` | Pause, enable, or remove a keyword | | `add_negative_keyword` | Add negative keyword at campaign or ad group level | | `remove_negative_keyword` | Remove a negative keyword | | `create_shared_negative_list` | Create a shared negative keyword list | | `add_to_shared_list` | Add keywords to a shared negative list | | `attach_shared_list` | Attach shared list to a campaign | | `create_sitelink` | Create a sitelink asset | | `create_callout` | Create a callout asset | | `create_structured_snippet` | Create a structured snippet asset | | `create_price_extension` | Create a price extension asset | | `link_asset_to_campaign` | Link asset to a campaign | | `unlink_asset_from_campaign` | Unlink asset from a campaign | | `create_conversion_action` | Create a conversion tracking action | | `update_conversion_action` | Update conversion action name or status | | `create_budget` | Create a campaign budget | | `update_budget` | Update budget amount or name | | `create_bidding_strategy` | Create a portfolio bidding strategy | | `add_audience_to_campaign` | Add audience targeting to a campaign | | `update_responsive_search_ad` | Update RSA headlines, descriptions, or URLs | | `link_asset_to_ad_group` | Link asset to an ad group | | `unlink_asset_from_ad_group` | Remove asset-to-ad-group linkage | | `upload_click_conversions` | Upload offline click conversions (gclid-based) | | `upload_customer_list` | Upload hashed PII to Customer Match user list | | `apply_recommendation` | Apply a Google Ads recommendation | | `dismiss_recommendation` | Dismiss a Google Ads recommendation | | `add_geo_targeting` | Add geographic location targeting to a campaign | | `remove_geo_targeting` | Remove geographic location target from a campaign | | `add_ad_schedule` | Add ad schedule (dayparting) to a campaign | | `remove_ad_schedule` | Remove ad schedule criterion from a campaign | | `set_device_bid_adjustment` | Set device bid adjustment (mobile, desktop, tablet) | | `set_demographic_targeting` | Set demographic targeting (age, gender, income) | | `create_label` | Create a label for organizing entities | | `apply_label` | Apply a label to a campaign, ad group, or ad | | `remove_label` | Remove a label from a campaign, ad group, or ad | | `create_asset_group` | Create an asset group for Performance Max campaigns | ### Audit (2 tools) — Read-only analysis | Tool | Description | |------|-------------| | `run_mini_audit` | Quick 3-metric audit: wasted spend, best/worst CPA, projected savings | | `run_full_audit` | Comprehensive audit: campaigns, keywords, search terms, issues, recommendations | ### Query (1 tool) — Read-only, bounded | Tool | Description | |------|-------------| | `run_gaql_query` | Execute a read-only GAQL query against your account (max 1,000 rows, SELECT only) | ## Meta (Facebook) Ads Tools (29) ### Meta Read (13 tools) — Read-only | Tool | Description | |------|-------------| | `meta_list_ad_accounts` | List all connected Meta ad accounts | | `meta_list_campaigns` | List campaigns with status, objective, budget | | `meta_get_campaign_insights` | Per-campaign metrics: spend, clicks, CTR, CPA, frequency (with optional breakdowns) | | `meta_list_ad_sets` | List ad sets with targeting, status, budget | | `meta_list_ads` | List ads with creative details (title, body, image URL) | | `meta_get_account_insights` | Account-level aggregated metrics with daily breakdown | | `meta_get_ad_set_insights` | Per-ad-set performance metrics: spend, clicks, CPA, frequency | | `meta_get_ad_insights` | Per-ad performance metrics: spend, clicks, conversions, CPA | | `meta_get_ad_creatives` | List ad creatives or get creative for a specific ad | | `meta_search_interests` | Search targetable interest audiences by keyword | | `meta_search_geo_locations` | Search geographic locations for targeting | | `meta_estimate_audience_size` | Estimate reach of a targeting spec | | `meta_get_account_pages` | List Facebook pages available for running ads | ### Meta Write (15 tools) — Requires user confirmation | Tool | Description | |------|-------------| | `meta_set_campaign_status` | Pause or activate a Meta campaign | | `meta_update_campaign_budget` | Update a Meta campaign's daily or lifetime budget | | `meta_set_ad_set_status` | Pause or activate a Meta ad set | | `meta_set_ad_status` | Pause or activate a Meta ad | | `meta_create_campaign` | Create a new Meta campaign with objective and budget | | `meta_create_ad_set` | Create an ad set with targeting, budget, optimization goal | | `meta_create_ad_creative` | Create ad creative with image/video, link, CTA | | `meta_create_ad` | Create an ad linking an ad set to a creative | | `meta_update_campaign` | Update campaign name, budget, end time, spend cap | | `meta_update_ad_set` | Update ad set name, budget, targeting, schedule | | `meta_update_ad` | Update ad name, creative, or status | | `meta_create_custom_audience` | Create custom audience from customer lists or website visitors | | `meta_create_lookalike_audience` | Create lookalike audience from source audience | | `meta_upload_ad_image` | Upload image from URL for ad creatives | | `meta_duplicate_campaign` | Duplicate campaign with all ad sets and ads | ### Meta Audit (1 tool) — Read-only analysis | Tool | Description | |------|-------------| | `meta_run_mini_audit` | Quick health audit: score (0-100) across wasted spend, CPA efficiency, budget utilization, creative fatigue | ## MCP Server Configuration AdWhiz uses **HTTP transport** to connect to the hosted MCP server. No npm packages are downloaded or executed at runtime. ```json { "mcpServers": { "adwhiz": { "transport": "http", "url": "https://mcp.adwhiz.ai/mcp", "headers": { "Authorization": "Bearer ${ADWHIZ_API_KEY}" } } } } ``` ## Quick Install ```bash clawhub install adwhiz ``` This adds the MCP server configuration above to your settings. You will be prompted to provide your `ADWHIZ_API_KEY`. ## Getting Your API Key 1. Sign up at https://adwhiz.ai 2. Connect your Google Ads and/or Meta Ads account via OAuth 3. Copy your API key from the dashboard settings page ## Example Prompts ### Google Ads - "Audit my Google Ads account and show the top 5 waste areas" - "Pause all campaigns with CPA above $150" - "Add these negative keywords to my Search campaigns: [list]" - "Create a new Search campaign targeting lawyers in New York with $100/day budget" - "Show me search terms wasting money and suggest negatives" - "What is my account's average Quality Score this month?" ### Meta Ads - "Audit my Meta Ads account and show the health score" - "List all active Meta campaigns with their spend and CTR" - "Pause the Meta campaign with the highest frequency" - "Show me daily spend trends for my Meta account over the last 30 days" - "Which Meta ad sets have the worst CPA?" ## Data Handling - AdWhiz only accesses the ad accounts you explicitly linked - No campaign data is stored beyond the duration of each API request - Mutation logs are retained for 30 days for auditability - You can revoke access at any time from https://adwhiz.ai/connect ## Documentation Full documentation: https://adwhiz.ai/docs