marketing

name	marketing
description	Marketing and conversion optimization. Landing page CRO, copywriting, positioning, GTM strategy, A/B testing. Don't use for product development or technical decisions.
model	sonnet
effort	medium
allowed-tools	Read, Write, Edit, WebSearch, WebFetch

Marketing & CRO

Landing Page Optimization

• Hero: value proposition in 5 words
• Social proof above the fold
• Clear CTA (one per section)
• Trust signals (logos, testimonials, numbers)
• FAQ to handle objections

Copywriting Principles

• Benefits > features
• "You" language (not "we")
• Specific numbers > vague claims
• One idea per paragraph
• Active voice

Go-to-Market

• Beachhead market (smallest viable segment)
• ICP (Ideal Customer Profile)
• Channel strategy (where customers are)
• Pricing anchoring