| name | content-calendar |
| description | Plan content calendars for Talosix clinical trial EDC marketing aligned with industry events, theme-based monthly planning, and cross-channel coordination across blog, social, email, and webinar. |
Content Calendar Planning for Talosix EDC
Purpose
Create structured content calendars that coordinate Talosix marketing efforts across all channels, align with clinical trial industry events and cycles, and ensure consistent thought leadership throughout the year. The calendar serves as the single source of truth for marketing content planning.
Annual Planning Framework
Industry Event Calendar (Core Anchor Dates)
Plan content around these major clinical trial industry events each year. Exact dates shift annually — confirm 3-4 months ahead.
Q1 (January - March)
| Event | Typical Timing | Content Opportunity |
|---|
| SCOPE Summit | Feb | Site operations, outsourcing, CRO content |
| ACRP Conference | variable | Site management, CRA training, monitoring |
| FDA/EMA guidance releases | Ongoing | Regulatory commentary and analysis |
Q2 (April - June)
| Event | Typical Timing | Content Opportunity |
|---|
| DIA Global Annual Meeting | June | Broadest industry audience; regulatory + data science |
| SCDM (if spring event) | variable | Data management, CDISC, data quality |
| Clinical trial awareness periods | variable | Patient-centric content, public interest angles |
Q3 (July - September)
| Event | Typical Timing | Content Opportunity |
|---|
| Summer slowdown (reduced engagement) | Jul-Aug | Evergreen content, list posts, lighter formats |
| ACRP regional events | variable | Site-focused content |
| Back-to-business push | Sep | New product launches, fall campaign kickoffs |
Q4 (October - December)
| Event | Typical Timing | Content Opportunity |
|---|
| SCDM Annual Conference | Oct | Data management, CDISC, quality metrics |
| DIA Europe | variable | European regulatory, EU CTR content |
| Year-end / predictions season | Dec | Year in review, trends and predictions for next year |
| Budget planning season | Oct-Dec | ROI content, cost comparison, business case content |
Industry Cycle Alignment
Beyond events, align content with the natural rhythms of clinical trial operations:
- Q1: New budgets allocated — decision-makers evaluating new vendors. Push bottom-funnel content (demos, comparisons, ROI calculators).
- Q2: Studies launching from Q1 planning. Emphasize implementation speed and study build content.
- Q3: Mid-year reviews and compliance audits. Push data quality, compliance, and audit readiness content.
- Q4: Planning for next year. Push strategic content, trend reports, and business case materials.
Monthly Theme Structure
Assign each month a primary content theme. All channels align around this theme while leaving room (30-40%) for opportunistic and evergreen content.
Example Annual Theme Map:
| Month | Theme | Rationale |
|---|
| January | EDC Modernization & Vendor Evaluation | New year budgets, fresh evaluation cycles |
| February | Clinical Operations Efficiency | Pre-SCOPE, operational excellence focus |
| March | Site Experience & Usability | Site-focused, CRA and coordinator audience |
| April | Data Quality & Edit Check Strategy | Spring study launches, data management focus |
| May | CDISC Standards & Compliance | Pre-DIA, standards community engagement |
| June | Industry Trends & Innovation | DIA conference, broad industry conversation |
| July | Best Practices Library (Evergreen) | Summer — republish, refresh, compile |
| August | Decentralized & Hybrid Trials | Growing trend, back-from-summer engagement |
| September | Integration & Interoperability | Fall tech focus, API and ecosystem content |
| October | Clinical Data Management Deep Dive | SCDM conference, data management audience |
| November | ROI & Business Case for EDC | Budget season, executive and finance audience |
| December | Year in Review & Predictions | Reflection and forward-looking thought leadership |
Channel-Specific Cadence
Blog
- Frequency: 2-3 posts per month
- Mix: 1 pillar/long-form, 1-2 standard posts
- Lead time: Draft due 2 weeks before publish date
- SEO: Each post targets a specific keyword from the SEO strategy
Social Media (LinkedIn Primary)
- Frequency: 3-5 posts per week
- Mix per week:
- 1 blog/content promotion
- 1 industry commentary or trend insight
- 1 product or feature highlight
- 1 company culture, team, or event post
- 1 engagement post (question, poll, or discussion prompt)
- Lead time: 1 week ahead, with flexibility for real-time commentary
Email
- Frequency: 2-4 sends per month (excluding automated nurture sequences)
- Mix:
- 1 newsletter (monthly roundup of content, product news, event)
- 1 campaign email (aligned with monthly theme, gated content, webinar promo)
- 1-2 targeted sends (segment-specific, event-triggered)
- Lead time: Draft 2 weeks ahead, review 1 week ahead, send schedule confirmed 3 days ahead
Webinar
- Frequency: 1 per month (or bi-monthly during slower periods)
- Planning lead time: 6 weeks minimum
- Alignment: Topic matches monthly theme and supports a content offer
- Promotion window: 3-4 weeks pre-event across email and social
White Paper / Gated Content
- Frequency: 1 per quarter
- Planning lead time: 8-10 weeks
- Supports: Quarterly campaign theme, lead generation goals
- Promotion: Dedicated email, social series, blog post supporting the topic
Case Study
- Frequency: 1-2 per quarter (dependent on customer availability)
- Pipeline: Maintain a backlog of 3-5 candidate customers at all times
- Approval timeline: Allow 4-6 weeks for customer review and sign-off
Press Release
- Frequency: As needed (product launches, partnerships, milestones)
- Planning: Align major announcements with events or theme months where possible
- Lead time: 2-3 weeks for drafting and approval
Content Calendar Template
Monthly View
MONTH: [Month Year]
THEME: [Monthly Theme]
KEY EVENTS: [Relevant industry events, conferences, holidays]
WEEK 1 (Dates)
Blog: [Title] — [Keyword] — [Author] — [Status]
Social: [Mon: topic] [Tue: topic] [Wed: topic] [Thu: topic] [Fri: topic]
Email: [Campaign/newsletter name] — [Segment] — [Send date]
Webinar: [Promotion activity or event date]
Other: [PR, case study, ad launch, etc.]
WEEK 2 (Dates)
Blog: [Title] — [Keyword] — [Author] — [Status]
Social: [Mon: topic] [Tue: topic] [Wed: topic] [Thu: topic] [Fri: topic]
Email: [Campaign/newsletter name] — [Segment] — [Send date]
Webinar: [Promotion activity or event date]
Other: [PR, case study, ad launch, etc.]
WEEK 3 (Dates)
...
WEEK 4 (Dates)
...
MONTHLY METRICS TO TRACK:
Blog: Page views, organic traffic, time on page, CTA clicks
Social: Impressions, engagement rate, follower growth, link clicks
Email: Open rate, CTR, unsubscribe rate, conversion rate
Webinar: Registrations, attendance rate, engagement, post-event conversions
Overall: MQLs generated, content-attributed pipeline
Quarterly Planning View
QUARTER: [Q# Year]
THEME ARC: [Overarching narrative across 3 months]
CAMPAIGN: [Primary demand gen campaign name and goal]
GATED CONTENT: [White paper or major asset being produced]
Month 1: [Theme] — Build awareness, publish supporting content
Month 2: [Theme] — Drive engagement, launch campaign, webinar
Month 3: [Theme] — Convert, case study, bottom-funnel push
QUARTERLY TARGETS:
Blog posts: [#]
Webinars: [#]
Email sends: [#]
Social posts: [#]
Gated content: [#]
Press releases: [#]
MQL target: [#]
Cross-Channel Coordination Rules
Content Atomization
Every major content asset should be atomized across channels:
White paper produces:
- 2-3 blog posts (excerpted/adapted sections)
- 5-10 social media posts (key stats, quotes, frameworks)
- 2 email sends (announcement + follow-up)
- 1 webinar (deep dive on the paper's topic)
- Paid ad creative (promote the gated download)
Webinar produces:
- 1 blog post (key takeaways summary)
- Recording available as on-demand gated content
- 3-5 social posts (highlights, quotes, key slides)
- 1 email to non-attendees with recording
- Slides repurposed as SlideShare or carousel
Case study produces:
- 1 blog post (narrative version or supporting context)
- 3-5 social posts (key metrics, customer quote)
- Email inclusion in nurture sequences
- Sales enablement one-pager
- Conference presentation material
Channel Sequencing for Launches
When launching a major piece of content or announcement:
| Day | Channel | Action |
|---|
| Day -7 | Social | Teaser posts building anticipation |
| Day -3 | Email | Early access or preview to VIP list |
| Day 0 | All | Full launch: blog, email, social, PR (if applicable) |
| Day +1 | Social | Behind-the-scenes, key takeaway posts |
| Day +3 | Email | Follow-up to non-openers, additional angle |
| Day +7 | Social | User reactions, additional data points |
| Day +14 | Blog | Related post linking back to primary asset |
| Day +30 | Email | Include in monthly newsletter roundup |
Planning Process
Quarterly Planning (6 Weeks Before Quarter Start)
- Review previous quarter performance metrics
- Identify upcoming industry events and key dates
- Set quarterly MQL and pipeline contribution targets
- Select quarterly theme arc and primary campaign
- Plan gated content asset and webinar topics
- Align with product roadmap for launch timing
- Draft quarterly content calendar at monthly-theme level
Monthly Planning (2 Weeks Before Month Start)
- Confirm monthly theme and key topics
- Assign specific blog post titles, keywords, and authors
- Draft social media content plan by week
- Finalize email send schedule and segments
- Confirm webinar details (topic, speakers, date)
- Identify ad campaigns launching or adjusting
- Populate weekly calendar with all deliverables and deadlines
Weekly Standup (Monday)
- Review this week's publishing schedule
- Confirm all content is on track (drafted, reviewed, approved)
- Identify gaps or delays and adjust
- Review previous week's performance highlights
- Flag any reactive content opportunities (industry news, competitor moves)
Output Deliverables
When creating a content calendar, provide:
- Annual theme map with monthly themes and rationale
- Quarterly plan with campaign focus, gated content, and targets
- Monthly calendar in the template format above (all channels populated)
- Content atomization plan for each major asset
- Industry event alignment notes
- Recommended metrics dashboard structure for tracking performance
