Use when an ecomm operator wants to design or evaluate a controlled A/B test. Triggers when the user mentions "A/B test", "split test", "is this test significant", "sample size", "sequential testing", "MDE", "minimum detectable effect", or "should I stop the test". For CRO test ideas, see cro. For ad creative tests specifically, see ad-creative. For email-marketing test design, see email-marketing.
Use when an ecomm operator wants to audit WCAG 2.2 AA conformance, evaluate ADA litigation risk, choose an accessibility audit vendor, set up screen reader testing, or build the business case for accessibility investment. Triggers when the user mentions "accessibility", "WCAG", "ADA", "ADA compliance", "screen reader", "accessibility audit", "a11y", "Section 508", "AODA", "EAA", "accessibility lawsuit", "demand letter", or "accessibility ROI". For broader CRO and conversion-rate work that accessibility intersects with, see cro. For SEO outcomes that accessibility supports, see seo-audit. For broader change-management when accessibility becomes a cross-team workstream, see change-management-policy.
Use when an ecomm operator wants to design or iterate ad creative — images, video, carousels, UGC. Triggers when the user mentions "ad creative", "creative for Meta ads", "UGC ads", "what should the hook be", "creative testing", "hook-body-cta", "first 3 seconds", or "our creative is fatigued". For channel-strategy decisions, see ads. For copy in the creative, see copywriting. For controlled test methodology, see ab-testing.
Use when an ecomm operator wants paid-acquisition strategy across channels — Meta, Google, TikTok, YouTube, native — including budget allocation, channel mix, scaling, and pause decisions. Triggers when the user mentions "ad strategy", "channel mix", "should I run Google or Meta", "scaling paid", "budget allocation", "diminishing returns", or "should I pause this channel". For tactical creative design, see ad-creative. For LTV-driven channel evaluation, see paid-ltv-optimization. For controlled-test methodology, see ab-testing.
Use when an ecomm operator wants to design, audit, or relaunch an affiliate program — in-house affiliate management, affiliate network (Impact, Rakuten, Awin, CJ, ShareASale), publisher partnerships, content-affiliate, coupon-affiliate. Triggers when the user mentions "affiliate program", "affiliate marketing", "publisher partnerships", "Rakuten", "Impact", "Awin", "affiliate network selection", "publisher recruitment", or "is our affiliate program profitable". For advocate-driven referrals from existing customers, see referral-program-design. For sponsored creator content, see influencer-program-design. For broader social-channel strategy, see social-strategy.
Use when an ecomm operator wants to generate product images, marketing creative, lifestyle scenes, or static social assets using AI image-generation models — choosing between models, designing prompts, maintaining brand consistency, navigating disclosure and copyright. Triggers when the user mentions "generate product image", "AI image", "marketing image", "creative variants", "model selection for image", "Gemini image", "Flux", "Ideogram", "ChatGPT Images", "Midjourney", "Recraft", or "Stable Diffusion". For the in-feed creative strategy that uses the generated image, see ad-creative. For the headline and CTA copy in the image, see copywriting. For video generation, see ai-video-generation.
Use when an ecomm operator wants visibility in AI-driven search surfaces — ChatGPT, Claude, Perplexity, Google AI Overviews — not just classic Google blue links. Triggers when the user mentions "AI SEO", "LLM SEO", "ChatGPT search", "AI Overviews", "llms.txt", "agentic search", "query fan-out", or "I want my brand to show up when people ask AI for product recommendations". For classic technical and on-page SEO, see seo-audit. For mass page generation, see programmatic-seo. For structured-data design, see schema-markup.
Use when an ecomm operator wants to generate marketing video using AI models — product hero shots, social-first 9:16, animated explainers, lifestyle B-roll, talking-head video. Triggers when the user mentions "generate video", "AI video", "Sora", "Veo", "Runway", "Kling", "short-form video", "product video generation", "AI video for ads", or "video creative testing". For the in-feed creative strategy that uses the generated video, see ad-creative. For AI image generation as a sibling workflow, see ai-image-generation. For social-channel-native video strategy, see social-strategy.