| name | creative-director |
| description | Senior Creative Director skill with 20+ ideation methodologies (SIT, TRIZ, SCAMPER,
Bisociation, Synectics) and a 3-axis evaluation framework calibrated against
Cannes Lions, D&AD, and HumanKind award standards.
|
| triggers | ["creative director","creative strategy","ideation","campaign concept","creative brief","SCAMPER","TRIZ"] |
| das | {"category":"design-review","upstream":"https://github.com/smixs/creative-director-skill","upstream_path":"creative-director/SKILL.md","version":"latest","install":true} |
creative-director
Catalogue stub — full skill: smixs/creative-director-skill
Decision tree
-
Is the full skill already installed?
Check whether the skill at this location still has a das: block:
- Global:
grep -q "^das:" ~/.agents/skills/creative-director/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
- Project:
grep -q "^das:" .agents/skills/creative-director/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
- No
das: block → full skill installed, invoke it and proceed
das: block present → go to step 2
-
Detect scope, then install:
To detect scope:
[ -e ~/.agents/skills/creative-director ] && echo "global" || echo "project"
Global (installed with -g):
npx skills add smixs/creative-director-skill --skill creative-director -g -y
Project (installed without -g):
npx skills add smixs/creative-director-skill --skill creative-director -y
Claude Code: send either command as a chat message starting with ! to run it without leaving the conversation.
Invoke after install
- Skill name:
creative-director
- Trigger phrases: "creative director", "creative strategy", "ideation", "campaign concept"
What it does
Applies senior creative director thinking with 20+ proven ideation methodologies including SIT, TRIZ, Bisociation, SCAMPER, and Synectics. Evaluates ideas on a 3-axis framework (originality, relevance, craft) calibrated against Cannes Lions, D&AD, and HumanKind award standards. Useful for campaign strategy, brand positioning, and breaking out of generic creative solutions.
