Categorize the article. Identify which Big 5 type this article is:
Big 5 Categorization
Primary keyword: <keyword>
Big 5 type: <Cost | Problems | Versus | Best/Reviews | How-To>
Why this type: <one sentence>
Honesty check: <what is the uncomfortable truth this article must address?>
Answer-first target: <the direct answer to the headline question, in 2-3 sentences>
If the keyword doesn't map to a Big 5 type, note it and proceed with standard intent-matching, but flag: "This article is not a Big 5 topic. It will rank but may not drive high-intent traffic."
Match Big 5 type to structure. Use the type-specific structure below. Override only if the SERP analysis shows a different format dominates:
Cost and Price structure
H1: How Much Does [X] Cost? (2026 Pricing Guide)
- Intro (answer first): give the range in the first paragraph. Do not hedge.
- H2: What is the typical price range?
- H2: What factors affect the price?
- H2: What is included (and what costs extra)?
- H2: How does [X] pricing compare to alternatives?
- H2: Is [X] worth the cost?
- H2: FAQ (pricing objections, contract terms, ROI)
- Conclusion + CTA
Honesty check: Did you give a real number in the first 200 words? If not, rewrite.
Problems structure
H1: [X] Problems: What to Know Before You Buy
- Intro (answer first): acknowledge this exists. Name the top 3 problems upfront.
- H2: Problem 1 (specific, not vague)
- H2: Problem 2
- H2: Problem 3
- H2: Who [X] is NOT right for
- H2: How to decide if [X] is still the right choice for you
- H2: Alternatives if [X] isn't the fit
- Conclusion + fair recommendation
Honesty check: Did you name real problems, or did you write "some users find the learning curve steep"? Specific or rewrite.
Versus and Comparisons structure
H1: [X] vs [Y]: Which Is Right for You? (Honest Comparison)
- Intro (answer first): give a one-sentence verdict based on use case. Do not make them read to find out.
- H2: Quick comparison table (features, pricing, integrations, support)
- H2: Where [X] wins
- H2: Where [Y] wins
- H2: Who should choose [X]
- H2: Who should choose [Y]
- H2: What users say (real quotes if available)
- Conclusion: clear recommendation by use case, not by brand bias
Honesty check: Did you recommend the competitor for use cases they're genuinely better at? If not, the reader will notice and bounce.
Best / Reviews structure
H1: Best [X] for [Situation]: [Year] Guide
- Intro (answer first): name the top pick in the first paragraph. Explain why.
- H2: How we evaluated (criteria + weighting)
- H2: Best overall: [tool]
- H2: Best for [use case]: [tool] (include options you don't sell)
- H2: Best budget option: [tool]
- H2: Comparison table (all tools side by side)
- H2: How to choose (the decision framework)
- Conclusion + CTA
Honesty check: Is every tool on this list included because it deserves to be? Including only your own products or partners reads as advertising.
How-To structure
H1: How to [Achieve Outcome]: Step-by-Step Guide
- Intro (answer first): give the core process in 2-3 sentences. State how long it takes.
- H2: What you need before you start
- H2: Step 1: [action verb + specific outcome]
- H2: Step 2:
- H2: Step N:
- H2: Common mistakes (and how to avoid them)
- H2: FAQ
- Conclusion + next step CTA
Honesty check: Did you answer the question in the first 200 words, or did you make them scroll through background context to find the actual steps?
