strategic-marketing-director-skill

# strategic-marketing-director-skill > Skill by [ara.so](https://ara.so) — Marketing Skills collection. This skill transforms AI agents into strategic marketing directors, equipped with 50+ classic marketing and business models organized into a 4-stage workflow: Diagnose → Strategy → Execute → Review. It provides structured frameworks for marketing decision-making, from market analysis to campaign execution. ## What This Project Does Strategic Marketing Director is a comprehensive decision-making system that: - **Integrates 20+ classic analysis models** across 9 categories (strategic, thinking, brand, marketing, growth, psychology, data, operations, sales) - **Provides a structured workflow** for marketing decisions: diagnosis → strategy → execution → review - **Automates model selection** based on business scenarios and triggers - **Enables evidence-based marketing** moving from experience-driven to data-driven decisions ## Installation This is a knowledge-based skill system, not a code library. To use: 1. Clone the repository: ```bash git clone https://github.com/hoho-X/strategic-marketing-director.git cd strategic-marketing-director ``` 2. Review the main skill file: ```bash cat SKILL.md ``` 3. Access reference models: ```bash ls references/ # strategic-models.md, thinking-models.md, brand-models.md, etc. ``` ## Project Structure ``` strategic-marketing-director/ ├── SKILL.md # Core marketing director skill ├── references/ # Model library (9 categories) │ ├── strategic-models.md # Porter's Five Forces, SWOT, PESTEL, BCG, etc. │ ├── thinking-models.md # MECE, Pyramid Principle, Six Thinking Hats │ ├── brand-models.md # Positioning Triangle, Kapferer, Aaker │ ├── marketing-models.md # 4P, STP, AIDA, PAS, GTM, ICP │ ├── growth-models.md # AARRR, AIPL, AISAS, North Star Metric │ ├── psychology-models.md # BJ Fogg, COM-B, EAST, Nudge Theory │ ├── data-models.md # RFM, HEART, NPS, LTV/CAC │ ├── operations-models.md # PDCA, OKR, RACI, Agile Marketing │ └── sales-models.md # Sales Funnel, MEDDIC, Pricing Models ├── evals/ # Evaluation modules └── scripts/ # Utility scripts ``` ## Core Workflow The system follows a 4-stage marketing decision workflow: ### 1. Diagnose (诊断阶段) Analyze the current situation using strategic and thinking models: ```markdown ## Market Analysis Example **Scenario**: Entering a new market segment **Models to Apply**: - Porter's Five Forces (competitive intensity) - PESTEL Analysis (macro environment) - SWOT Analysis (internal/external factors) - 3C Analysis (Company, Customer, Competitor) **Output**: Comprehensive market diagnostic report ``` ### 2. Strategy (策略阶段) Develop strategic direction using brand and marketing models: ```markdown ## Brand Positioning Example **Scenario**: Rebranding a B2B SaaS product **Models to Apply**: - Positioning Triangle (Target, Differentiation, Support) - Value Proposition Canvas - STP (Segmentation, Targeting, Positioning) - ICP (Ideal Customer Profile) **Output**: Clear positioning statement and target audience definition ``` ### 3. Execute (执行阶段) Implement campaigns using growth and operations models: ```markdown ## Campaign Execution Example **Scenario**: Launch a user acquisition campaign **Models to Apply**: - AARRR Funnel (Acquisition, Activation, Retention, Revenue, Referral) - AIDA (Attention, Interest, Desire, Action) - OKR (Objectives and Key Results) - PDCA (Plan-Do-Check-Act) **Output**: Detailed execution plan with metrics and responsibilities ``` ### 4. Review (复盘阶段) Evaluate performance using data and optimization models: ```markdown ## Performance Review Example **Scenario**: Quarterly marketing performance review **Models to Apply**: - NPS (Net Promoter Score) - LTV/CAC Ratio - RFM Analysis (Recency, Frequency, Monetary) - A/B Testing Framework **Output**: Data-driven insights and optimization recommendations ``` ## Model Selection by Scenario ### Market & Competitive Analysis **Triggers**: "analyze market", "competitive landscape", "industry trends" **Models**: - Porter's Five Forces - SWOT Analysis - PESTEL Analysis - BCG Matrix - 3C Analysis (Company, Customer, Competitor) ### Brand Strategy & Positioning **Triggers**: "brand positioning", "brand strategy", "value proposition" **Models**: - Positioning Triangle (Target, Point of Difference, Reason to Believe) - Kapferer Brand Identity Prism - Aaker Brand Equity Model - Value Proposition Canvas ### Marketing Campaign Design **Triggers**: "marketing campaign", "go-to-market", "promotional strategy" **Models**: - 4P Marketing Mix (Product, Price, Place, Promotion) - STP (Segmentation, Targeting, Positioning) - AIDA (Attention, Interest, Desire, Action) - PAS (Problem, Agitate, Solution) - GTM Strategy (Go-to-Market) ### User Growth & Retention **Triggers**: "user growth", "increase conversions", "retention strategy" **Models**: - AARRR Pirate Metrics (Acquisition, Activation, Retention, Revenue, Referral) - AIPL (Awareness, Interest, Purchase, Loyalty) - North Star Metric - Growth Flywheel - Hook Model ### Consumer Psychology & Behavior **Triggers**: "customer behavior", "user motivation", "behavior change" **Models**: - BJ Fogg Behavior Model (Motivation × Ability × Prompt) - COM-B (Capability, Opportunity, Motivation - Behavior) - Nudge Theory - KANO Model - Customer Journey Map ### Data Analysis & Metrics **Triggers**: "analyze data", "measure performance", "track metrics" **Models**: - RFM Analysis (Recency, Frequency, Monetary) - HEART Framework (Happiness, Engagement, Adoption, Retention, Task Success) - NPS (Net Promoter Score) - LTV/CAC Ratio - Cohort Analysis ### Operations & Execution **Triggers**: "project plan", "execution framework", "team coordination" **Models**: - PDCA Cycle (Plan-Do-Check-Act) - OKR (Objectives and Key Results) - RACI Matrix (Responsible, Accountable, Consulted, Informed) - Agile Marketing - SOP (Standard Operating Procedure) ### Sales & Revenue **Triggers**: "sales process", "pricing strategy", "revenue optimization" **Models**: - Sales Funnel - MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) - Pricing Strategies (Value-based, Competition-based, Cost-plus) - Customer Success Framework ## Practical Usage Examples ### Example 1: New Product Launch Analysis ```markdown # New Product Launch Analysis ## Phase 1: Diagnose **Question**: Should we launch this product in market X? **Apply Models**: 1. PESTEL Analysis → Identify macro environmental factors 2. Porter's Five Forces → Assess competitive intensity 3. SWOT → Internal capabilities vs. external opportunities **Tools Needed**: Market research data, competitor intelligence, internal capability assessment ## Phase 2: Strategy **Question**: How should we position this product? **Apply Models**: 1. STP → Define target segments and positioning 2. Value Proposition Canvas → Map customer pains and gains 3. Positioning Triangle → Craft positioning statement **Output**: "For [target], who [need], our [product] is [category] that [benefit], unlike [competitors]" ## Phase 3: Execute **Question**: How do we launch to market? **Apply Models**: 1. GTM Strategy → Channel and timing plan 2. AIDA → Customer engagement funnel 3. OKR → Set measurable objectives 4. RACI → Define team responsibilities **Deliverables**: Campaign brief, content calendar, budget allocation, KPI dashboard ## Phase 4: Review **Question**: Is the launch successful? **Apply Models**: 1. AARRR Metrics → Track acquisition and activation 2. NPS → Measure customer satisfaction 3. LTV/CAC → Evaluate unit economics 4. PDCA → Identify improvements **Outcome**: Performance report with optimization recommendations ``` ### Example 2: Brand Repositioning Project ```markdown # Brand Repositioning Project ## Diagnose Current State **Models**: Brand Equity Audit (Aaker), Customer Perception Study, Competitive Positioning Map **Key Questions**: - What is current brand perception? - How do we compare to competitors? - What is our authentic brand truth? ## Strategy Development **Models**: Positioning Triangle, Brand Identity Prism (Kapferer), Archetype Framework **Deliverables**: - Brand positioning statement - Brand personality definition - Visual and verbal identity guidelines ## Execute Rebrand **Models**: Integrated Marketing Communications (IMC), Change Management, Stakeholder Mapping **Phases**: 1. Internal launch (employees first) 2. Stakeholder communication (partners, investors) 3. Public launch (customers, market) ## Review & Optimize **Models**: Brand Health Tracking, Social Listening Analysis, NPS Monitoring **Metrics**: - Brand awareness (aided/unaided) - Brand preference vs. competitors - Customer sentiment shift ``` ## Configuration This is a framework-based system without code configuration. To customize: 1. **Select Relevant Models**: Choose models that fit your industry and business stage 2. **Define Triggers**: Map business scenarios to appropriate model categories 3. **Create Templates**: Build reusable templates for common analyses 4. **Set Standards**: Establish data collection and reporting standards Example model selection configuration: ```markdown # Marketing Decision Configuration ## Our Business Context - Industry: B2B SaaS - Stage: Growth (Series B) - Team Size: 15 marketers - Primary Goal: Enterprise customer acquisition ## Priority Models by Stage ### Quarterly Planning: - OKR (goal setting) - SWOT (situation analysis) - BCG Matrix (portfolio prioritization) ### Campaign Planning: - ICP (target definition) - Value Proposition Canvas - GTM Strategy - RACI (team alignment) ### Campaign Execution: - AIDA (content strategy) - AARRR (funnel optimization) - Agile Marketing (sprint planning) ### Performance Review: - LTV/CAC - NPS - Cohort Analysis - PDCA (continuous improvement) ``` ## Common Patterns ### Pattern 1: Quarterly Strategic Review ```markdown 1. **Environmental Scan** (PESTEL, Industry Trends) 2. **Competitive Analysis** (Porter's Five Forces, Positioning Map) 3. **Performance Review** (OKR retrospective, Metrics Dashboard) 4. **Strategic Planning** (SWOT → Strategy Selection → OKR Setting) 5. **Resource Allocation** (BCG Matrix for portfolio prioritization) ``` ### Pattern 2: Campaign Development Workflow ```markdown 1. **Define Target** (ICP, Customer Personas, Jobs-to-be-Done) 2. **Craft Message** (Value Proposition, Positioning Triangle, PAS Framework) 3. **Design Funnel** (AIDA, AARRR, Customer Journey Map) 4. **Plan Execution** (GTM Strategy, Channel Mix, Content Calendar) 5. **Set Metrics** (North Star Metric, OKR, Attribution Model) 6. **Launch & Optimize** (A/B Testing, PDCA, Growth Loops) ``` ### Pattern 3: Customer Insight Development ```markdown 1. **Quantitative Analysis** (RFM Segmentation, Cohort Analysis) 2. **Qualitative Research** (Customer Interviews, Journey Mapping) 3. **Behavioral Analysis** (BJ Fogg Model, Jobs-to-be-Done) 4. **Synthesis** (Persona Development, KANO Model) 5. **Application** (Targeting Strategy, Message Development) ``` ## Troubleshooting ### Issue: "Too many models, don't know which to use" **Solution**: Start with the 4-stage workflow - Diagnose → Use SWOT or 3C - Strategy → Use STP or Positioning Triangle - Execute → Use PDCA or OKR - Review → Use Key Metrics Dashboard Focus on 5-7 core models initially, expand as needed. ### Issue: "Models feel too theoretical" **Solution**: Always connect models to concrete business questions - Bad: "Let's do a SWOT analysis" - Good: "To decide if we should enter market X, let's analyze our Strengths in this context, Weaknesses we need to address, Opportunities unique to this market, and Threats from competitors" ### Issue: "Analysis paralysis - too much planning, not enough action" **Solution**: Set time limits for each phase - Diagnose: 20% of project time - Strategy: 30% of project time - Execute: 40% of project time - Review: 10% of project time Use "good enough" decision-making for low-stakes decisions. ### Issue: "Team doesn't understand the models" **Solution**: Create visual templates and worksheets - One-page model summaries - Fill-in-the-blank templates - Example case studies - Facilitation guides for workshops ### Issue: "Data not available for quantitative models" **Solution**: Start with qualitative frameworks - Use SWOT instead of BCG Matrix - Use Customer Journey Maps instead of RFM - Use expert judgment with structured frameworks - Build data collection into execution phase ## Advanced Usage ### Combining Models for Complex Decisions ```markdown # Example: Market Entry Decision ## Layer 1: Market Attractiveness (Strategic Models) - PESTEL → Macro environment assessment - Porter's Five Forces → Industry structure analysis - TAM/SAM/SOM → Market size estimation ## Layer 2: Capability Assessment (Internal Analysis) - SWOT → Fit analysis - Value Chain Analysis → Competitive advantage sources - Resource Audit → Capability gaps ## Layer 3: Strategic Options (Thinking Models) - Ansoff Matrix → Growth strategy options - Blue Ocean → Differentiation opportunities - Decision Tree → Risk-weighted scenarios ## Layer 4: Go/No-Go Decision - Scoring matrix combining all inputs - Risk mitigation plan - Resource allocation plan ``` ### Creating Custom Model Combinations ```markdown # Custom Framework: SaaS Product Launch Playbook ## Pre-Launch (Weeks -8 to -1) - ICP Definition + Jobs-to-be-Done → Target clarity - Value Proposition Canvas → Message foundation - Positioning Triangle → Competitive differentiation - GTM Strategy → Channel and timing plan ## Launch Week (Week 0) - AIDA Framework → Content sequence - Hook Model → Engagement triggers - RACI Matrix → Team coordination ## Post-Launch (Weeks 1-12) - AARRR Metrics → Funnel tracking - Cohort Analysis → User behavior patterns - NPS → Customer satisfaction - PDCA → Weekly optimization cycles ## Quarterly Review (Week 13) - OKR Review → Goal achievement - LTV/CAC Analysis → Unit economics - SWOT Update → Market position reassessment - Strategy Refinement → Next quarter planning ``` ## Reference Materials All detailed model explanations are in the `references/` directory: - `strategic-models.md` - Market and competitive analysis frameworks - `thinking-models.md` - Problem-solving and decision-making methods - `brand-models.md` - Brand strategy and positioning tools - `marketing-models.md` - Campaign and communication frameworks - `growth-models.md` - User acquisition and retention models - `psychology-models.md` - Consumer behavior and motivation theories - `data-models.md` - Analytics and measurement frameworks - `operations-models.md` - Execution and project management tools - `sales-models.md` - Revenue and sales process models ## Best Practices 1. **Always start with the business question**, not the model 2. **Use 2-3 complementary models** rather than applying all models 3. **Involve stakeholders early** in model selection and application 4. **Document assumptions** when data is limited 5. **Create visual outputs** (frameworks are easier to discuss visually)