market-ads

name	market-ads
description	Platform-native ad copy for Meta (Facebook/Instagram), Google Search, LinkedIn, TikTok, and YouTube with character-limit compliance, audience targeting notes, and creative briefs. Invoke whenever the user says "ad copy", "Facebook ads", "Google Ads", "LinkedIn ads", "TikTok ads", or runs `/market ads <product>`. Respects platform policies.

Market Ads — Platform-Native Ad Copy

Write ads that follow each platform's character limits, creative norms, and policy rules. Ads that break limits get rejected; ads that fit platform conventions perform better.

Platform Character Limits (2024+)

Meta (Facebook / Instagram)

Element	Limit
Primary text	125 chars recommended (2,200 max, truncates)
Headline	27 chars recommended (40 max)
Description	27 chars recommended
Link URL	Must be valid and match destination

Google Search (Responsive Search Ads)

Element	Limit	Count
Headline	30 chars	3–15
Description	90 chars	2–4
Final URL	—	1+
Path (display URL)	15 chars	2

Sitelinks, callouts, structured snippets are separate extensions.

LinkedIn

Element	Limit
Intro text	150 chars recommended (600 max)
Headline	70 chars
Description	100 chars

LinkedIn audiences read; headlines can be longer than Meta.

TikTok Ads

Element	Limit
Ad text	100 chars (no emoji in some regions)
Display name	40 chars
Video	5–60s, 9:16 vertical

YouTube

Element	Limit
Headline (in-stream)	15 chars headline, 70 description
Discovery ads	25 char headline, 35 char descriptions (x2)

Creative Frameworks

The Hook-Insight-Offer structure (Meta / TikTok)

• Hook (line 1): pattern interrupt, specific pain, or bold claim
• Insight (line 2): why this matters / the turn
• Offer (line 3): what to do next with a specific incentive

The Match-the-Intent structure (Google)

The ad must match the search query. If someone searches "crm for small business":

• Headline 1 includes "crm for small business"
• Headline 2 = differentiator
• Headline 3 = CTA or offer
• Description = proof + benefit

The B2B structure (LinkedIn)

• Intro: name the audience, name the outcome
• Headline: specific result
• Description: proof + CTA

Output Format (per platform)

## [Platform] Ad Set — [Product / Campaign]

**Audience:** [targeting notes]
**Offer:** [incentive]
**Landing page:** [url]

### Variant A — [Angle name]
- **Primary text / Intro:** "[copy]" (X/125 chars)
- **Headline:** "[copy]" (X/27 chars)
- **Description:** "[copy]" (X/27 chars)
- **Angle:** [what this variant is testing — pain, status, curiosity, social proof]

### Variant B — [Different angle]
...

### Variant C — [Different angle]
...

### Creative brief
- Visual: [describe — single image, carousel, UGC-style video, animated]
- Hook second: [first 3s of video or headline of static]
- CTA button: [Shop Now / Learn More / Sign Up / Download]

Always ship at least 3 variants per platform testing different angles. Ad platforms learn fastest when fed multiple creatives.

Testing Matrix

Variable	Test
Audience	Broad vs lookalike vs interest vs retargeting
Angle	Pain vs outcome vs identity vs status
Hook type	Question vs claim vs story vs stat
Creative	Static vs video vs UGC vs animated
CTA button	Learn More vs Sign Up vs Get Offer

Only test one variable at a time — changing creative and audience together gives you no learning.

Policy Checklist (review before shipping)

• No unsupported health / financial / dating claims
• No personal attributes ("are you depressed?") — Meta will reject
• No before/after photos (Meta health policy)
• No all-caps or excessive punctuation
• No "you" targeting implications ("Hey Single Moms in Dallas")
• Landing page matches ad claim
• Disclaimers on earnings / results claims
• Trademarked terms handled correctly (Google brand bidding rules)

If a claim is even slightly borderline, flag it explicitly in the output rather than shipping it and risking account suspension.

Pre-flight

1. Offer / product / price
2. Target audience
3. Platform(s)
4. Landing page URL
5. Any existing winning ads to preserve angles from
6. Brand voice (load BRAND-VOICE.md if present)

Quality Bar

• Count the characters. Never ship copy over the limit.
• Never copy the organic social copy into ads — they're different mediums.
• Never promise what the landing page doesn't deliver. Mismatch tanks Quality Score on Google and Relevance Score on Meta.
• Each variant must test a distinct angle — "Variant B: same message, different emoji" is useless.