-
Define Analysis Scope
Clarify parameters:
### Analysis Parameters
**Your Site**: [URL]
**Competitors to Analyze**: [URLs or "identify for me"]
**Topic Focus**: [specific area or "all"]
**Content Types**: [blogs, guides, tools, videos, or "all"]
**Audience**: [target audience]
**Business Goals**: [traffic, leads, authority, etc.]
-
Audit Your Existing Content
Document total indexed pages, content by type and topic cluster, top performing content, and content strengths/weaknesses.
-
Analyze Competitor Content
For each competitor: document content volume, monthly traffic, content distribution by type, topic coverage vs. yours, and unique content they have.
-
Identify Keyword Gaps
Find keywords competitors rank for that you do not. Categorize into High Priority (high volume, achievable difficulty), Quick Wins (lower volume, low difficulty), and Long-term (high volume, high difficulty). Include keyword overlap analysis.
-
Map Topic Gaps
Create a topic coverage comparison matrix across all competitors. For each missing topic cluster, document business relevance, competitor coverage, opportunity size, sub-topics, and recommended pillar/cluster approach.
-
Identify Content Format Gaps
Compare format distribution (guides, tutorials, comparisons, case studies, tools, templates, video, infographics, research) against competitors and industry averages. For each gap, assess effort and expected impact.
-
Analyze GEO/AI Gaps
Identify topics where competitors get AI citations but you do not. Document missing Q&A content, definition/explanation content, and comparison content. Score each by traditional SEO value and GEO value.
-
Map to Audience Journey
Compare funnel stage coverage (Awareness, Consideration, Decision, Retention) against competitor averages. Detail specific gaps at each stage.
-
Prioritize and Create Action Plan
Produce a final report with: Executive Summary, Prioritized Gap List (Tier 1 Quick Wins, Tier 2 Strategic Builds, Tier 3 Long-term), Content Calendar, and Success Metrics.
Reference: See references/analysis-templates.md for detailed templates for each step.
