speaking-one-sheet

name	speaking-one-sheet
description	Creates professional speaker one-sheets with topics, bio, testimonials, headshot specs, and booking information.
allowed-tools	Read Write Glob
metadata	{"author":"matthewhitcham","version":"1.0"}

Speaking One-Sheet

When to Use This Skill

Use this skill when you need to:

• Create a professional speaker one-sheet (also called a speaker sheet or media sheet)
• Present speaking topics, bio, and testimonials in a single polished document
• Build a booking tool that event organizers can review quickly
• Design a speaker marketing asset for pitching conferences, podcasts, and events

DO NOT use this skill for full speaking proposals (use speaking-proposal), presentation slides, or keynote scripts. This is for the one-page marketing document that sells you as a speaker.

---

Core Principle

A SPEAKING ONE-SHEET IS A SALES PAGE FOR YOUR EXPERTISE — EVENT ORGANIZERS REVIEW DOZENS OF THESE, SO YOURS MUST COMMUNICATE YOUR VALUE, CREDIBILITY, AND TOPICS IN UNDER 30 SECONDS.

---

Phase 1: Brief

Required Inputs

Input	What to Ask	Default
Name and title	"What name and professional title should appear?"	No default — must be provided
Speaking topics	"What 2-4 topics do you speak about?"	No default — must be provided
Target events	"What types of events do you want to be booked for?"	Business conferences and summits
Key credential	"What is your most impressive qualification or result?"	No default — must be provided
Testimonials	"Do you have quotes from event organizers or attendees?"	None yet
Headshot	"Do you have a professional headshot available?"	Will need one

GATE: Confirm the brief before building the one-sheet.

---

Phase 2: Layout

One-Sheet Sections

## Speaker One-Sheet Layout (Single Page, Front Only)

**Top third:**
- Professional headshot (left or right aligned)
- Name in large font
- Title / tagline
- One-sentence positioning statement

**Middle third:**
- Speaking topics (2-4, with short descriptions)
- "What audiences say" — 1-2 testimonials

**Bottom third:**
- Short bio (75-100 words)
- Previous speaking experience or notable clients
- Contact information and booking link
- Social media handles

Design Specifications

## Design Notes
- Single page, 8.5x11 or A4
- PDF format, under 2MB
- Professional headshot: minimum 300 DPI, head and shoulders
- Brand colors consistent with personal website
- Clean, uncluttered — white space is essential
- Fonts: 2 maximum (one for headers, one for body)
- No more than 300 total words on the page

GATE: Present the layout for approval.

---

Phase 3: Write

Tagline / Positioning Line

## Formula
[Name] — [What you help audiences do]

Examples:
"Sarah Chen — Helping teams unlock AI for everyday business operations"
"Marcus Rivera — Turning overwhelmed solopreneurs into systems-driven CEOs"

Speaking Topics

Write 2-4 topics. Each gets:

## [Talk Title]
[2-3 sentence description of what the audience will learn and walk away with]
**Best for:** [Audience type — entrepreneurs, marketers, executives, etc.]
**Format:** [Keynote, breakout, workshop, panel]
**Duration:** [30-60 min, flexible]

Testimonials

## What Audiences Say

"[Specific praise — what they learned, how the audience reacted, or what changed after the talk]"
— [Name], [Title], [Event or Company]

"[Second testimonial focusing on a different aspect — energy, content, actionability]"
— [Name], [Title], [Event or Company]

If no testimonials exist yet, use endorsement quotes from clients, colleagues, or podcast hosts.

Short Bio

[Name] is a [title] who [what you do + who you serve]. [Key credential or achievement with a specific number.] [Relevant background in one sentence.] [Personality detail.] [Name] has spoken at [notable events or to notable audiences].

Contact and Booking

## Book [First Name]
Email: [booking email]
Website: [URL]
Phone: [if desired]
Social: [Primary platform handle]

---

Phase 4: Polish

1. One-Sheet Checklist

- [ ] Fits on a single page (front only)
- [ ] Name is the largest text on the page
- [ ] Professional headshot is high-resolution and current
- [ ] 2-4 speaking topics with clear audience benefit
- [ ] At least one testimonial (two is better)
- [ ] Bio is under 100 words
- [ ] Contact information is prominently displayed
- [ ] PDF is under 2MB
- [ ] Printed version looks clean (test print before distributing)
- [ ] No typos — have someone else proofread

2. Distribution Strategy

## Where to Use Your One-Sheet
- Attach to speaking proposal submissions
- Link from your website speaking page
- Include in podcast guest pitches
- Hand to event organizers at networking events
- Send to speaker bureaus
- Include in media kit

3. Update Triggers

Update your one-sheet when:

• You speak at a notable event (add to experience list)
• You receive a strong testimonial (replace the weakest one)
• Your topics evolve (keep it current)
• You get a new headshot
• Your contact info changes

---

Example 1: Business Strategy Speaker

**Sarah Chen**
*Helping solopreneurs build $10K/month businesses with AI*

**Topics:**
1. "The AI-First Business" — How to replace a team of 5 with the right AI stack (45 min keynote)
2. "Systems Over Hustle" — Building automated operations that run without you (30 min breakout)
3. "From Side Hustle to Solo CEO" — The mindset and systems shift that scales a one-person business (60 min workshop)

**Testimonial:** "Sarah's keynote was the highest-rated session of our conference. Attendees were implementing her framework before they left the building." — Event Director, Scale Summit

**Bio:** Sarah Chen is a business systems strategist who has helped 200+ solopreneurs automate their operations using AI. A former software engineer turned entrepreneur, she speaks at 15+ events per year on AI, automation, and the future of solo business. She runs her business from Bali with her two rescue dogs.

Example 2: Marketing Speaker (New Speaker)

**Jordan Lee**
*Turning content into clients for B2B service businesses*

**Topics:**
1. "Content That Converts" — The 3-part framework for content that generates leads, not just likes (30 min)
2. "Your LinkedIn Is Broken" — How to fix the 5 mistakes killing your inbound pipeline (45 min)

**Endorsement:** "Jordan's content strategy doubled our inbound leads in 90 days. Any audience would benefit from her frameworks." — Client CEO

**Bio:** Jordan Lee is a content strategist for B2B service businesses. Over 5 years, she has helped 40+ companies generate $12M in combined pipeline through organic content. Previously head of content at two YC-backed startups, Jordan now consults and speaks on content-led growth.

---

Anti-Patterns

• Too many topics — more than 4 topics makes you look unfocused. 2-3 strong topics beat 6 mediocre ones.
• No headshot — a one-sheet without a professional photo looks amateur. Invest in a headshot.
• Wall of text — this is a visual document, not an essay. White space and layout matter as much as copy.
• Vague topic descriptions — "Marketing Best Practices" gets ignored. "The 3-Step LinkedIn System That Generated $500K in Pipeline" gets booked.
• No testimonials — even one testimonial dramatically increases booking rates. Get one before distributing.
• Outdated information — a one-sheet referencing events from 3 years ago looks stale. Keep it current.

---

Recovery

• No speaking experience: Focus the one-sheet on expertise and results. List client results, media appearances, or community leadership instead of past events.
• No testimonials: Ask 3 colleagues or clients for an endorsement of your expertise. A client quote about your work is better than no quote.
• User does not have a headshot: Get one. A smartphone photo with good lighting against a plain background is better than no headshot. Professional shoot is the goal.
• User has too many topics: Ask "If an organizer could only book you for one talk, which one would make the biggest impact?" Lead with that, add 1-2 supporting topics.