| name | product-faq |
| description | Generates product-specific FAQ sections addressing common pre-purchase questions, objections, and concerns to increase conversion rates. Use when reducing buyer hesitation. |
| allowed-tools | Read Write Glob |
| metadata | {"author":"matthewhitcham","version":"1.0"} |
Product FAQ
When to Use This Skill
Use this skill when you need to:
- Create FAQ sections for individual product pages
- Address common pre-purchase objections to increase conversions
- Reduce customer support inquiries with proactive answers
- Build structured FAQ content for SEO (FAQ schema markup)
DO NOT use this skill for general company FAQs, return policy documentation, or customer support scripts. This is for product-specific purchase-decision FAQs.
Core Principle
EVERY FAQ ANSWER SHOULD MOVE THE BUYER CLOSER TO "ADD TO CART" — IF THE ANSWER DOES NOT BUILD CONFIDENCE, REWRITE IT.
Phase 1: Brief
Required Inputs
| Input | What to Ask | Default |
|---|
| Product | "What product needs FAQs?" | Must be provided |
| Product page URL | "Share the product page if it exists." | None |
| Common questions | "What do customers ask most about this product?" | Will generate from product info |
| Customer objections | "What stops people from buying? (price, quality, compatibility, trust)" | Unknown — will anticipate |
| Support ticket themes | "Any recurring support questions related to this product?" | None available |
| Competitor FAQs | "Have you seen competitor FAQ sections worth referencing?" | None |
GATE: Confirm brief before generating FAQs.
Phase 2: Research
FAQ Category Framework
Generate questions across these categories:
- Product details — what is it, what is included, specifications
- Compatibility — will it work with my setup, device, or situation?
- Usage — how do I use it, how long does it last, is it easy to set up?
- Comparison — how is this different from X, why this over competitors?
- Purchase logistics — shipping, returns, warranty, payment options
- Results and expectations — what results can I expect, how fast?
- Trust and credibility — who made this, is it tested, what is the guarantee?
Question Generation Rules
- Write questions in the customer's voice ("Will this work with my iPhone?" not "Device compatibility information")
- Prioritize questions that address purchase hesitation
- Include 8-15 questions per product (enough to be helpful, not overwhelming)
- Order from most common to most specific
GATE: Present the question list for approval before writing answers.
Phase 3: Write
Answer Writing Rules
- Keep answers 2-4 sentences (concise and scannable)
- Lead with the direct answer, then add supporting detail
- Turn objections into selling points ("Is it worth the price?" → "Yes, and here is why...")
- Include specific numbers and details (not vague reassurances)
- Link to relevant pages where helpful (size guide, comparison chart, reviews)
Deliverables
1. Complete Product FAQ Section
- 8-15 Q&A pairs organized by category
- Answers written in brand voice
- Internal links included where relevant
2. FAQ Schema Markup Guide
- Which questions qualify for FAQ schema (Google rich results)
- Structured data format for implementation
- Note: FAQ schema can increase search result real estate
3. Support Deflection Estimate
- Which FAQs address known support ticket themes
- Estimated support ticket reduction per FAQ (based on question frequency)
Phase 4: Polish
Conversion Optimization
- Place the most objection-handling FAQs closest to the CTA button
- Use expandable/accordion format to avoid overwhelming the page
- Bold the key phrase in each answer for skimmers
- Test: add FAQ section and measure conversion rate change over 30 days
Maintenance
- Review FAQs quarterly based on new support tickets and customer questions
- Add seasonal or promotional FAQs as needed
- Remove outdated FAQs (discontinued features, expired offers)
Example 1: Physical Product (Kitchen Tool)
Q: Is this dishwasher safe?
A: Yes, all parts are top-rack dishwasher safe. We recommend hand washing the blades for longest life, but dishwasher cleaning works perfectly for everyday use.
Q: What's the difference between this and the Pro version?
A: The standard version includes 8 blade options. The Pro adds 4 specialty blades (julienne, spiralizer, waffle, ribbon) and a larger catch container. If you stick to basic chopping, the standard is all you need.
Example 2: Digital Product (Online Course)
Q: How long do I have access?
A: Lifetime access. Once you purchase, the course is yours forever, including all future updates. No subscriptions, no expiration.
Q: What if it's not right for me?
A: We offer a 30-day money-back guarantee. If the course does not deliver value in the first 30 days, email us for a full refund. No questions asked.
Anti-Patterns
- Vague answers — "It depends" is not an answer. Give specific guidance, then cover edge cases.
- Defensive tone — "We are not responsible for..." sounds like a legal disclaimer, not a helpful FAQ. Write with confidence and generosity.
- Too many questions — 30 FAQs is a knowledge base, not a product FAQ. Keep it to 8-15 of the highest-impact questions.
- Burying important info — if "Is it compatible with X?" is the #1 question, put it first, not 12th.
- Never updating — stale FAQs with outdated information erode trust. Review when products or policies change.
Recovery
- No customer question data: Anticipate questions from the product description, reviews of similar products, and "People also ask" on Google for the product category.
- Product is brand new: Create initial FAQs based on the product brief and competitor FAQs. Update with real customer questions after 30 days of sales.
- Answers require technical expertise: Draft the FAQ structure and flag answers that need input from the product team or manufacturer.
- FAQ section is not increasing conversions: Test placement — FAQs below the fold may not be seen. Try placing 3-5 key FAQs directly under the CTA.
