| name | video-script |
| description | Writes ready-to-film video scripts with hooks, segment breakdowns, B-roll cues, text overlay notes, timing estimates, and shot lists. Use when a user needs a script for YouTube, TikTok, Instagram Reels, course content, or any video format where a structured script improves production quality. |
| allowed-tools | Read Write Glob |
| metadata | {"author":"matthewhitcham","version":"1.0"} |
Video Script
When to Use This Skill
Use this skill when you need to:
- Write a ready-to-film script for YouTube, TikTok, Instagram Reels, or course content
- Structure a talking head, tutorial, or short-form video with proper segments and timing
- Add production cues like [B-ROLL], [TEXT ON SCREEN], and [CUT TO] so a solo creator can film without a producer
- Turn a topic, outline, or rough notes into a complete script with hook, body, and CTA
- Generate a shot list so the creator knows every setup before they press record
DO NOT use this skill for podcast scripts (audio-only, no visual cues needed), written blog posts, or live-stream outlines where scripting kills spontaneity.
Core Principle
EVERY SECOND OF VIDEO MUST EARN THE NEXT SECOND — IF THE VIEWER HAS NO REASON TO KEEP WATCHING, THEY LEAVE.
Video Format Quick Reference
| Format | Target Length | Pacing | Hook Window | Segments |
|---|
| YouTube long-form | 8-15 min | Visual change every 5-8 sec | First 3 sec | 4-6 + intro/outro |
| Short-form (Reel/TikTok/Short) | 30-60 sec | Visual change every 2-3 sec | First 1-2 sec | Hook + 1-3 points + CTA |
| Tutorial | 5-10 min | Match pacing to steps | First 5 sec | Setup + 3-5 steps + recap |
| Talking head | 3-5 min | Cut every 10-15 sec | First 3 sec | 2-3 segments + CTA |
Phase 1: Brief
Gather these details before writing anything. Ask for anything the user does not provide.
- Topic — the specific angle, not just the broad subject
- Format — YouTube long-form, short-form reel, tutorial, or talking head (default: YouTube long-form)
- Target length — use quick reference defaults if not specified
- Key points — 3-5 things the video must cover, in priority order
- CTA — what should the viewer do after watching? (subscribe, visit link, comment, try something)
- Tone — default: conversational and direct, like explaining to a smart friend
- Audience — default: entrepreneurs and solo creators
Present the brief back to the user:
## Script Brief
**Topic:** 5 tools every solopreneur needs to save 10+ hours per week
**Format:** YouTube long-form (8-10 minutes)
**Key points:**
1. Project management (Notion)
2. Scheduling (Cal.com)
3. Email automation (Kit)
4. Design (Canva)
5. AI writing assistant (Claude)
**CTA:** Subscribe + link to free tool comparison PDF in description
**Tone:** Conversational, enthusiastic but not hype-y
**Audience:** Solo founders and freelancers in their first 2 years
GATE: Do not proceed to Phase 2 until the user confirms or adjusts the brief.
Phase 2: Structure
Build the script skeleton before writing full dialogue. This prevents rambling and keeps every segment purposeful.
Hook Formula (First 3 Seconds)
Pick the hook type that fits the topic best:
| Hook Type | Structure | Best For |
|---|
| Pattern interrupt | Say/show something unexpected that breaks the scroll | Short-form, entertainment |
| Bold claim | State a specific, provocative result or opinion | Long-form, authority content |
| Direct question | Ask a question the target audience cannot ignore | Tutorials, how-to content |
Hook rules:
- NEVER start with "Hey guys, welcome to my channel" — instant skip
- NEVER start with "In this video, I'm going to..." — show, do not preview
- The hook must work with NO context — assume the viewer knows nothing about you
Outline Template
Build and present this structure:
## Script Outline
**HOOK** (0:00-0:08) — Bold claim: "These 5 tools replaced my entire team."
**Segment 1: The Problem** (0:08-1:00)
- Why solopreneurs waste 15+ hours/week on tasks tools can handle
- Transition: "Let me show you what I use instead."
**Segment 2: Tool #1 — Notion** (1:00-2:30)
- What it replaces, one specific workflow, result
- [B-ROLL: screen recording of Notion dashboard]
**Segment 3: Tool #2 — Cal.com** (2:30-3:45)
- What it replaces, one specific workflow, result
- [B-ROLL: screen recording of booking page]
**Segment 4: Tool #3 — Kit** (3:45-5:15)
- What it replaces, one specific automation, result
**Segment 5: Tool #4 — Canva** (5:15-6:30)
- What it replaces, one specific design use case, result
**Segment 6: Tool #5 — Claude** (6:30-7:45)
- What it replaces, one specific prompt workflow, result
**RECAP + CTA** (7:45-8:30)
- Quick recap of all 5 tools
- CTA: subscribe + free comparison PDF in description
GATE: Do not proceed to Phase 3 until the user approves the outline.
Phase 3: Write
Write the complete script with all production cues. Every line the creator reads on camera is written out. Every visual change is marked.
Production Cue Format
| Cue | When to Use | Example |
|---|
[B-ROLL: description] | Supplementary footage over narration | [B-ROLL: screen recording of Notion kanban board] |
[TEXT ON SCREEN: text] | Key phrases, stats, or labels overlaid | [TEXT ON SCREEN: "Tool #1: Notion"] |
[CUT TO: shot type] | Camera angle or framing change | [CUT TO: tight shot, speaker looking into camera] |
[SFX: description] | Sound effect or music change | [SFX: upbeat intro music fades in] |
[PAUSE: Xs] | Intentional beat for emphasis | [PAUSE: 2s] |
Script Writing Rules
- Write exactly what the creator will say. No summaries, no "talk about X here."
- One idea per segment. If a segment covers two ideas, split it.
- Visual change every 5-8 seconds for long-form, every 2-3 seconds for short-form.
- Mark every transition between segments with a production cue.
- Include timing estimates at the start of each segment:
(MM:SS-MM:SS ~Xs).
- Bold the first line of each segment so the creator can scan while filming.
Example 1: YouTube Long-Form — "5 Tools Every Solopreneur Needs" (8 min)
Below is the hook, one full segment, and the recap/CTA. Apply this same format to every segment in the script.
## HOOK (0:00-0:08 ~8s)
[CUT TO: medium shot, speaker holds up phone showing app grid]
**"These five tools replaced my entire team."**
I run a one-person business that does six figures a year.
No VA. No contractor. Just me and these five tools.
[TEXT ON SCREEN: "5 Tools That Replaced My Team"]
And by the end of this video, you'll have the exact
setup I use — plus a free cheat sheet in the description.
---
## SEGMENT 1: THE PROBLEM (0:08-1:00 ~52s)
[CUT TO: talking head, wide shot]
**"Here's the thing nobody tells you about going solo."**
When you start a business by yourself, you don't just
do the work — you do EVERYTHING. You're the CEO, the
marketer, the accountant, the customer support rep,
the designer, and the IT department.
[TEXT ON SCREEN: "CEO + Marketer + Accountant + Support + Designer + IT"]
And most solopreneurs spend 15 or more hours a week
on stuff that has nothing to do with making money.
Admin. Scheduling. Formatting. Busywork.
[B-ROLL: time-lapse of messy desk with papers and sticky notes]
I used to be there. I was working 60-hour weeks and
wondering why my revenue wasn't growing. Then I made
one change.
[PAUSE: 1s]
I built a five-tool system that handles 80% of the
operational work automatically. Let me show you what I use.
---
## SEGMENT 2: TOOL #1 — NOTION (1:00-2:30 ~90s)
[CUT TO: talking head, medium shot]
[TEXT ON SCREEN: "Tool #1: Notion"]
[SFX: subtle whoosh transition sound]
**"Tool number one — Notion — and this is the command center."**
Before Notion, I had tasks in Apple Notes, project
details in Google Docs, and client info in a spreadsheet.
Three places to check before I could start actual work.
[B-ROLL: screen recording — Notion dashboard showing kanban board, database, and calendar view]
Now everything lives here. My task board, my content
calendar, my client database, my SOPs — all in one
workspace.
[TEXT ON SCREEN: "Tasks + Calendar + Clients + SOPs = 1 workspace"]
Here's my actual workflow: every Monday I open this
dashboard, check my weekly tasks, and drag my top 3
priorities to the "Today" column. That's it. No more
wondering what to do first.
[B-ROLL: screen recording — dragging 3 tasks to "Today" column]
The result? I cut my planning time from 45 minutes
a day to 5 minutes. That's over 3 hours a week back.
[TEXT ON SCREEN: "45 min/day → 5 min/day = 3+ hours saved/week"]
---
(Segments 3-6 follow the same format: [CUT TO] + [TEXT ON SCREEN] label
+ bold opening line + dialogue with [B-ROLL] cues + stat callout.)
---
## RECAP + CTA (7:45-8:30 ~45s)
[CUT TO: talking head, wide shot — same framing as opening]
**"So here's the full stack."**
[TEXT ON SCREEN: list appearing one by one]
Notion for project management. Cal.com for scheduling.
Kit for email. Canva for design. Claude for thinking.
Five tools, under 100 dollars a month total, and they
save me 10 or more hours every single week.
[TEXT ON SCREEN: "5 tools — <$100/mo — 10+ hours saved/week"]
I put together a free comparison sheet with pricing,
links, and my exact setup for each tool. It is in
the description below — go grab it.
[B-ROLL: arrow graphic pointing downward toward description area]
If this was helpful, hit subscribe. I make videos
like this every week about running a one-person
business that actually scales.
[TEXT ON SCREEN: "SUBSCRIBE for more solo business systems"]
And if you're already using any of these tools, drop
a comment and tell me which one is your favorite.
I read every single one.
[SFX: end screen music fades in]
[CUT TO: end screen with subscribe button and suggested video card]
Timing Validation
After writing, calculate total word count and validate:
- Speaking pace: 130-160 words per minute (conversational, not rushed)
- YouTube 8-15 min: 1,040-2,400 words of spoken dialogue
- Short-form 30-60 sec: 65-160 words
- Tutorial 5-10 min: 650-1,600 words
- Talking head 3-5 min: 390-800 words
If word count is more than 15% over target, trim the weakest segment. If more than 15% under, add depth to existing segments — never add filler.
GATE: Present the complete script. Do not finalize until the user approves content, tone, and length.
Phase 4: Deliver
Once approved, deliver the final package with these components.
1. Final Script File
Write the complete script to a file if the user requests it. Default filename: video-script.md.
2. Shot List Summary
Append a table listing every unique camera setup and visual asset:
## Shot List
| # | Shot Type | Description | Duration | Notes |
|---|-----------|-------------|----------|-------|
| 1 | Medium shot | Speaker holding phone, app grid visible | 8s | Hook — high energy |
| 2 | Wide talking head | Speaker at desk | 52s | Segment 1 |
| 3 | Screen recording | Notion dashboard — kanban, calendar | 30s | Segment 2 B-roll |
| 4 | Screen recording | Cal.com booking page | 15s | Segment 3 B-roll |
| 5 | Screen recording | Kit automation flow | 30s | Segment 4 B-roll |
| 6 | Screen recording | Canva template + export | 20s | Segment 5 B-roll |
| 7 | Screen recording | Claude outline workflow | 20s | Segment 6 B-roll |
| 8 | Wide talking head | Same framing as hook | 45s | Recap + CTA |
| 9 | End screen | Subscribe button + suggested video | 15s | Outro |
**Total setups:** 3 camera positions + 5 screen recordings + 1 end screen
**Estimated filming time:** 45-60 minutes (with retakes)
3. Text Overlay List
Extract all [TEXT ON SCREEN] cues into a standalone list with timestamps for the editor.
4. Pre-Filming Checklist
## Pre-Filming Checklist
- [ ] Script printed or on teleprompter/tablet
- [ ] All screen recordings captured and labeled
- [ ] Camera framing set for each shot type (wide, medium, tight)
- [ ] Audio levels tested (lapel mic or shotgun mic positioned)
- [ ] Lighting consistent across all talking head shots
- [ ] B-roll footage list reviewed — nothing missing
- [ ] Text overlay list sent to editor (or saved for self-editing)
- [ ] CTA link/resource is live and tested before publishing
Example 2: Short-Form Instagram Reel — "One Productivity Tip in 30 Seconds"
## Script Brief
**Topic:** The 2-minute rule for beating procrastination
**Format:** Instagram Reel / Short-form (30 seconds)
**Key points:**
1. If a task takes under 2 minutes, do it immediately
2. It eliminates the mental pile-up of tiny tasks
**CTA:** Follow for more productivity tips
**Tone:** High energy, punchy, direct
## HOOK (0:00-0:03 ~3s)
[CUT TO: tight shot, speaker snaps fingers]
**"You're procrastinating wrong."**
[TEXT ON SCREEN: "THE 2-MINUTE RULE"]
---
## POINT (0:03-0:22 ~19s)
[CUT TO: medium shot, speaker talking fast and direct]
Here's the rule: if something takes less than two
minutes — replying to that email, putting away the
dishes, sending that invoice — do it NOW.
[TEXT ON SCREEN: "< 2 minutes? Do it NOW."]
Not later. Not after lunch. Right now.
[B-ROLL: rapid montage — typing email, filing paper, clicking "send" on invoice]
Because those tiny tasks pile up in your brain and
drain your focus on the stuff that actually matters.
[TEXT ON SCREEN: "Small tasks pile up → big mental drain"]
---
## CTA (0:22-0:30 ~8s)
[CUT TO: tight shot, speaker points at camera]
**"Try it for one day. You'll feel the difference by noon."**
[TEXT ON SCREEN: "FOLLOW for daily productivity tips"]
Follow for more.
[SFX: upbeat stinger to end]
Shot list: 2 camera positions (tight, medium) + 3 B-roll clips (email, filing, invoice at 1.5-2s each). Estimated filming time: 10-15 minutes.
Anti-Patterns
NEVER do these when writing video scripts:
- Essay-style writing — scripts are spoken language. Short sentences. Contractions. Fragments are fine. If it sounds stiff read aloud, rewrite it.
- Skipping the hook — "Let me introduce myself" is not a hook. The first 3 seconds must give the viewer a reason to stay.
- Forgetting visual cues — a script with no [B-ROLL], [TEXT ON SCREEN], or [CUT TO] tags is just an essay. If there are no visual changes for 15+ seconds, the viewer is gone.
- Walls of dialogue — no segment should run longer than 90 seconds without a visual change. Break it up.
- Vague B-roll descriptions — "[B-ROLL: something relevant]" is useless. Be specific: "[B-ROLL: screen recording of Notion kanban board with 3 tasks in the Today column]."
- Multiple CTAs — one video, one CTA. Do not ask them to subscribe AND follow AND buy AND join.
- No timing estimates — a script without timing is a guess. Always include per-segment timing.
- Writing for readers, not speakers — use "you'll" not "you will," "can't" not "cannot." Read it out loud. If you stumble, simplify.
Recovery
- Vague topic ("make a video about marketing"): Ask "What one thing about marketing should the viewer know after watching?" Narrow until you have a concrete angle.
- No clear CTA: Default to "subscribe and comment." Note they can change it later.
- Script runs too long: Cut the weakest segment first. Reduce examples from 2 to 1 per segment. Never speed up pacing — trim content instead.
- Script runs too short: Add depth to existing segments (specific examples, a brief story, a "common mistake" callout). Never add filler segments.
- Unknown format: Ask for target length, platform, and audience. Build using the same Phase 1-4 workflow.
- If 3 revision attempts fail: Stop and reassess. Ask the user to record a 2-minute voice memo explaining what they want. Use that as source material for tone, pacing, and vocabulary. Restart from Phase 2.
Quick Reference: Script Math
| Format | Words | Segments | Visual Changes | Hook Window |
|---|
| YouTube 8-15 min | 1,040-2,400 | 4-6 + intro/outro | Every 5-8 sec | 3 seconds |
| Short-form 30-60 sec | 65-160 | 1-3 + hook/CTA | Every 2-3 sec | 1-2 seconds |
| Tutorial 5-10 min | 650-1,600 | 3-5 steps + recap | Every 5-8 sec | 5 seconds |
| Talking head 3-5 min | 390-800 | 2-3 + CTA | Every 10-15 sec | 3 seconds |
Speaking pace: 130-160 words per minute for natural, conversational delivery.
