| name | internal-narrative |
| description | Build and maintain one coherent company story across all audiences — employees, investors, customers, candidates, and partners. Detects narrative contradictions and ensures the same truth is framed for each audience's needs. Use when preparing investor updates, all-hands presentations, board communications, recruiting narratives, crisis communications, or when user mentions company narrative, messaging consistency, storytelling, all-hands, investor update, or crisis communication. |
| license | MIT |
| metadata | {"version":"1.0.0","author":"Alireza Rezvani","category":"c-level","domain":"narrative-strategy","updated":"2026-03-05T00:00:00.000Z","frameworks":"narrative-frameworks, all-hands-template"} |
| executor | LLM_BEHAVIOR |
| skill_id | business.c-level-advisor.internal-narrative |
| status | ADOPTED |
| security | {"level":"standard","pii":false,"approval_required":false} |
| anchors | ["business","customer_success","design"] |
| tier | 2 |
| input_schema | [{"name":"code_or_task","type":"string","description":"Code snippet, script, or task description to process","required":true}] |
| output_schema | [{"name":"result","type":"string","description":"Primary output from internal narrative"}] |
Internal Narrative Builder
One company. Many audiences. Same truth — different lenses. Narrative inconsistency is trust erosion. This skill builds and maintains coherent communication across every stakeholder group.
Keywords
narrative, company story, internal communication, investor update, all-hands, board communication, crisis communication, messaging, storytelling, narrative consistency, audience translation, founder narrative, employee communication, candidate narrative, partner communication
Core Principle
The same fact lands differently depending on who hears it and what they need.
"We're shifting resources from Product A to Product B" means:
- To employees: "Is my job safe? Why are we abandoning what I built?"
- To investors: "Smart capital allocation — they're doubling down on the winner"
- To customers of Product A: "Are they abandoning us?"
- To candidates: "Exciting new focus — are they decisive?"
Same fact. Four different narratives needed. The skill is maintaining truth while serving each audience's actual question.
Framework
Step 1: Build the Core Narrative
One paragraph that every other communication derives from. This is the source of truth.
Core narrative template:
[Company name] exists to [mission — present tense, specific]. We're building [what you're building] because [the problem you're solving]. Our approach is [your unique way of doing this]. We're at [honest description of current state] and heading toward [where you're going in concrete terms].
Good core narrative (example):
Acme Health exists to reduce preventable falls in elderly care using smartphone-based mobility analysis. We're building an AI diagnostic tool for care teams because current fall risk assessments are subjective, infrequent, and often wrong. Our approach — using the phone's camera during a 10-second walking test — means no new hardware, no specialist required. We have 80 care facilities in DACH paying us €800K ARR, and we're heading to €3M ARR by demonstrating clinical value at scale before our Series B.
Bad core narrative:
Acme Health is an innovative AI company revolutionizing elderly care through cutting-edge technology that empowers care providers and improves patient outcomes across the continuum of care.
The good version is usable. The bad version says nothing.
Step 2: Audience Translation Matrix
Take the core narrative and translate it for each audience. Same truth, different frame.
