competitive-teardown

name	competitive-teardown
description	Manage — Analyzes competitor products and companies by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into structured competitive intel
executor	HYBRID
skill_id	business.product-team.competitive-teardown
status	ADOPTED
security	{"level":"standard","pii":false,"approval_required":false}
anchors	["business","marketing","data"]
input_schema	[{"name":"code_or_task","type":"string","description":"Code snippet, script, or task description to process","required":true}]
output_schema	[{"name":"report","type":"string","description":"Analysis report or summary from competitive teardown"}]

Competitive Teardown

Tier: POWERFUL
Category: Product Team
Domain: Competitive Intelligence, Product Strategy, Market Analysis

---

When to Use

• Before a product strategy or roadmap session
• When a competitor launches a major feature or pricing change
• Quarterly competitive review
• Before a sales pitch where you need battle card data
• When entering a new market segment

---

Teardown Workflow

Follow these steps in sequence to produce a complete teardown:

1. Define competitors — List 2–4 competitors to analyze. Confirm which is the primary focus.
2. Collect data — Use references/data-collection-guide.md to gather raw signals from at least 3 sources per competitor (website, reviews, job postings, SEO, social).
   Validation checkpoint: Before proceeding, confirm you have pricing data, at least 20 reviews, and job posting counts for each competitor.
3. Score using rubric — Apply the 12-dimension rubric below to produce a numeric scorecard for each competitor and your own product.
   Validation checkpoint: Every dimension should have a score and at least one supporting evidence note.
4. Generate outputs — Populate the templates in references/analysis-templates.md (Feature Matrix, Pricing Analysis, SWOT, Positioning Map, UX Audit).
5. Build action plan — Translate findings into the Action Items template (quick wins / medium-term / strategic).
6. Package for stakeholders — Assemble the Stakeholder Presentation using outputs from steps 3–5.

---

Data Collection Guide

Full executable scripts for each source are in references/data-collection-guide.md. Summaries of what to capture are below.

1. Website Analysis

Key things to capture:

• Pricing tiers and price points
• Feature lists per tier
• Primary CTA and messaging
• Case studies / customer logos (signals ICP)
• Integration logos
• Trust signals (certifications, compliance badges)

2. App Store Reviews

Review sentiment categories:

• Praise → what users love (defend / strengthen these)
• Feature requests → unmet needs (opportunity gaps)