ckm-brand

name	ckm:brand
description	Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
argument-hint	[update|review|create] [args]
metadata	{"author":"claudekit","version":"1.0.0"}
skill_id	design.brand
executor	HYBRID
status	ADOPTED
security	{"level":"standard","pii":false,"approval_required":false}
anchors	["design","frontend","engineering"]
tier	2
input_schema	[{"name":"code_or_task","type":"string","description":"Code snippet, script, or task description to process","required":true},{"name":"context","type":"string","description":"Additional context or background information","required":false}]
output_schema	[{"name":"report","type":"string","description":"Analysis report or summary from ckm:brand"}]
what_if_fails	FALLBACK: If Ckm:Brand cannot complete, provide partial results with explicit gaps noted. Never block workflow silently. ESCALATE: If core capability is unavailable, suggest nearest alternative skill. RULE: Always explain what failed and what manual steps can substitute.

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

• Brand voice definition and content tone guidance
• Visual identity standards and style guide development
• Messaging framework creation
• Brand consistency review and audit
• Asset organization, naming, and approval
• Color palette management and typography specs

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

• docs/brand-guidelines.md → Source of truth
• assets/design-tokens.json → Token definitions
• assets/design-tokens.css → CSS variables

Subcommands

Subcommand	Description	Reference
update	Update brand identity and sync to all design systems	references/update.md

References

Topic	File
Voice Framework	references/voice-framework.md
Visual Identity	references/visual-identity.md
Messaging	references/messaging-framework.md
Consistency