marketing-reporting-pack

name	marketing-reporting-pack
description	Generate weekly and monthly marketing reports that consolidate acquisition, activation, pipeline, channel performance, paid ads, SEO, social, outbound, website analytics, experiments, blockers, and next actions. Use when the user asks for a marketing weekly report, monthly review, growth summary, KPI recap, channel review, founder update, investor-style marketing snapshot, or data-backed team report. Outputs a compact report with headline bullets, metric tables, source-traceable numbers, experiment notes, risks, and next actions. Use when this capability is needed.
metadata	{"author":"clairelily2020"}

Marketing Reporting Pack

Use this skill to create compact marketing reports with traceable metrics and clear next actions.

Inputs

• Reporting period
• Data exports or dashboard links
• Channel list
• Targets or prior-period benchmarks
• Known experiments and launches

Workflow

1. Align metric definitions

   • Confirm what each metric means.
   • Avoid mixing raw leads, qualified leads, opportunities, and revenue without labels.

2. Pull channel data

   • Paid ads
   • Organic search
   • Social
   • Outbound
   • Website/product analytics
   • CRM or pipeline data

3. Write the headline

   • Three plain bullets on what changed and why.
   • Do not start with a wall of numbers.

4. Break down by module

   • Acquisition
   • Activation
   • Pipeline
   • Channel notes
   • Experiments
   • Next actions

5. Explain changes

   • Use WoW, MoM, or campaign baseline.
   • Mark unknown causes as unknown instead of guessing.

Report Template

# Marketing Report: {period}

## Headline
- 
- 
- 

## Acquisition
| Channel | This period | Previous period | Change | Notes |
|---|---:|---:|---:|---|

## Activation

## Pipeline

## Channel Notes

## Experiments

## Risks / Blockers

## Next Actions

Quality Gates

• Every number must trace back to a dashboard, export, or named source.
• Weekly reports should fit on one page when possible.
• Monthly reports should be concise enough for leadership review.
• Do not hide missing data. Label it and state the next step.

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Source: clairelily2020/workflow-skills — distributed by TomeVault.