| name | components-popup |
| description | When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," or "exit-intent." |
| metadata | {"version":"1.0.0"} |
Components: Popup / Modal
Guides popup and modal design for conversion. Well-designed popups can achieve up to 25% conversion; poorly timed or intrusive ones hurt UX and SEO. Google penalizes intrusive mobile popups.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for offers and audience.
Identify:
- Goal: Newsletter, discount, lead magnet, demo
- Trigger: Time delay, scroll %, exit intent, click
- Mobile: Critical; smaller screens = easier to interrupt
Best Practices
Timing and Context
- Avoid: Popup on page load; users hate it
- Prefer: After engagement (scroll 25-50%, time on page, exit intent)
- Personalize: Returning visitors, cart abandoners, discount users
- Value-first: Offer genuine value; act as "helpful teammate" not spam
Design
- Short copy: Clear headline, one benefit, single CTA
- Visual hierarchy: Guide attention to CTA; don't distract
- Easy exit: Clear X, visible "No Thanks"; friction-free exit increases trust and conversion
- Brand consistency: Build instant comfort
Mobile
- Size: Fit screen; thumb-friendly close
- Lightweight: Avoid heavy assets; affects LCP
- SEO: Google penalizes intrusive interstitials; avoid full-page takeover on mobile
Avoid
- Dark patterns (fake close, hidden options)
- Too early or too frequent
- Multiple popups in one session
- Blocking content without clear value
Triggers
| Trigger | Use |
|---|
| Time delay | 5-15s typical; after some engagement |
| Scroll % | 25-50% read; user invested |
| Exit intent | Mouse leaving viewport; last chance |
| Click | User-initiated; least intrusive |
Output Format
- Offer and copy
- Trigger (timing, scroll, exit intent)
- Design (size, CTA, exit)
- Mobile checklist
Related Skills
- components-newsletter-signup: Popup often contains signup form
- components-cta: Popup CTA design
- components-top-banner: Alternative to popup; less intrusive for announcements
- components-sidebar: Alternative for CTAs; in-content often converts better
- components-brand-visual: Popup styling
