brand

name	brand
description	SoulMap brand doctrine, positioning, message hierarchy, surface-specific rules, and strategic direction. Relevant for tasks that concern what SoulMap is, what it is not, how it sounds in public, or how brand language stays aligned across product surfaces.
license	Complete terms in LICENSE

SoulMap Brand System

Use this skill when the task is about SoulMap's identity, positioning, public messaging, or strategic coherence as a reflective companion.

Read ../../AGENTS.md first for the non-negotiable operating principles that govern the entire system.

This skill protects the brand layer of SoulMap. It defines what SoulMap is, what it is not, how it should sound in public, and how to keep strategic language aligned without turning the product into a guru, therapist, or mystical authority.

Use this skill when

• Writing or revising brand copy
• Checking if a public description is on-brand
• Aligning public copy, launch materials, and templates
• Defining boundaries for public positioning

Do not use this skill for

• Framework selection during live reflective responses
• Crisis or dependency handling
• Trauma-sensitive response language

Those belong to ../frameworks/SKILL.md and ../safety/SKILL.md.

Workflow

1. Read ../../AGENTS.md to anchor the non-negotiable SoulMap doctrine.
2. Read brand-doctrine.md and brand-positioning.md to confirm core identity.
3. Read message-hierarchy.md for public wording and claim order.
4. Read surfaces-and-scope.md before editing content for a specific surface.
5. Use the remaining files only as needed for strategy, pillars, visual language, or founder context.
6. Treat founder-personal-brand.md as a founder calibration layer, not as doctrine. It may shape emphasis, rhythm, and aesthetic fit, but it must never override AGENTS.md, safety rules, or brand guardrails.

Files in this skill

• brand-doctrine.md
• brand-positioning.md
• message-hierarchy.md
• surfaces-and-scope.md
• strategic-direction-2026.md
• content-pillars.md
• visual-identity.md
• consciousness-framework.md
• founder-personal-brand.md
• competitive-differentiation.md
• research-backing.md

Expected outcome

Use this skill to keep SoulMap consistently framed as a reflective companion that helps people stop abandoning themselves while remaining grounded, non-diagnostic, and anti-dependency.