Write captions, on-screen text, hashtags, and CTAs for short-form video that earn saves and sends without tripping engagement-bait penalties. Use when someone asks for a viral caption, an instagram caption or tiktok caption or video caption, wants to fix a weak cta or call to action, asks about hashtag strategy and whether to add hashtags, wonders what the right pinned comment or comment seeding play is, or needs a gut check on whether their copy is engagement bait. Covers caption length sweet spots per platform, the first-line cutoff, on-screen text patterns for muted watching, native versus cross-posted copy, how hashtags actually work now, send-driving and save-driving CTAs, pinned comment tactics, and the anti-patterns that suppress reach. Pattern-based guidance grounded in how captions and CTAs tend to perform; it improves the odds, it does not guarantee virality.
Write and critique viral hooks for short-form video: the opening 1 to 3 seconds that decide whether anything else gets seen. Use this when you need a batch of hook ideas for a video, want to make a weak opening line stronger, are picking which hook archetype fits an idea, or want a critique of a draft hook against proven patterns. Covers the three-layer hook (visual, verbal, on-screen text), the named-creator frameworks (Kallaway, MrBeast, Hormozi, Brunson, Koe, Welsh, Bush, Galloway), scroll-stopping hook tactics, and the anti-patterns that tank first-three-seconds retention. Works across TikTok, Reels, and Shorts. Pattern-based guidance that improves the odds. It does not guarantee virality.
Plan, write, and diagnose Instagram Reels that earn cold-audience reach. Use whenever someone wants a reels script or reels hook for a specific Reel, is debugging why a Reel flopped, wants to know if a draft is worth testing with Trial Reels before going public, or needs a reels caption tuned for the post-hashtag instagram algorithm. Built around what Mosseri has publicly named as the signal hierarchy (watch time, sends per reach, likes per reach), the Trial Reels test-then-publish loop, the Original Content Guidelines and 30-day recovery window, the Edits app, and Reels Insights metrics (skip rate, share rate, followers from this post). Covers a Reels-specific reels strategy: send-driving CTAs, originality without watermarks, audio licensing by account type, captions as the primary SEO signal, and the anti-patterns that quietly cap distribution. Pattern-based guidance, not a virality promise.
Generate short-form video ideas at volume and stop the blank-page problem for good. Use whenever someone says they're stuck for ideas, asks for 20 TikTok ideas or Reels ideas or YouTube Shorts ideas for their niche, wants a content brainstorm, needs help building a content pillar system or content matrix, wants to turn one idea into 5 angles, asks what to post this week, or wants a real idea generator workflow instead of staring at a notes app. Runs the systems prolific creators actually use: pillars, mining (comments, Reddit, search autocomplete, competitor outliers), repurposing, evergreen vs trend balance. Pattern-based guidance grounded in how short-form ideation tends to work; never run out of ideas is the goal, virality is not promised.
Brainstorm and write high-retention short-form video and carousel content for TikTok, Reels, and YouTube Shorts. Use whenever someone wants viral hook ideas, a video script or outline, content concepts for a product or topic, or wants to critique and improve a draft hook or script. Works for any short-form format: talking head, demo, unboxing, before/after, tutorial, storytime, listicle, carousel, or meme. Produces several diverse hook options from proven patterns, structures scripts for retention (hook, escalation, payoff, CTA), and adapts to each platform. Pattern-based guidance grounded in how short-form tends to perform; it improves the odds, it does not guarantee virality.
Write a tiktok script, a tiktok hook, or a fresh tiktok video idea shaped for how the FYP actually ranks content. Use when someone asks for a tiktok hook for X, wants a script made tiktok-shaped, asks whether a clip is a tiktok or a Reel, wants to improve a tiktok video they drafted, or wants to know what tiktok trends are worth riding this week. Covers the tiktok algorithm signals (user interactions, video information, device and account), completion-rate math by length, trending sound timing, duets, stitches, TikTok Shop pacing, and the AI disclosure regime. Pattern-based guidance for viral tiktok content; it improves the odds of landing on fyp, it does not promise virality.
Write and diagnose YouTube Shorts that hold attention on the Shorts Feed and route viewers into your long-form. Use when someone wants a shorts script, a shorts hook tuned for VVSA and the first 3 seconds, a fix for a flopping short, a read on whether to link a short to a long-form video, or a plan to build the shorts to long form funnel for their channel. Covers what the youtube shorts algorithm rewards now that the Shorts feed runs separately from long-form, how shorts retention is measured, and the youtube shorts strategy choices that move RPM (licensed music split, Creator Pool math, Engaged Views). Pattern-based viral shorts guidance grounded in how shorts tend to perform.