| name | evergreen-launch-conversion |
| description | Use when running evergreen launches. Evergreen = automated, always-on funnel.
|
Evergreen Launch Conversion
Evergreen launch: pre-built funnel, no calendar cohort. Anyone enrolls anytime. Different from cohort launches.
Evergreen funnel components
- Lead capture — landing page → email signup
- Welcome sequence — 5-7 day automated emails
- Sales emails — pitch the product
- Webinar replay — pre-recorded launch event
- Application form — qualify high-intent
- Cart opens — purchase available
- Onboarding — automatic post-purchase
Evergreen vs cohort differences
Evergreen:
- No specific deadline
- Anyone enrolls anytime
- Lower pressure to convert
- Lower conversion rate
- Higher lifetime potential
- Automated
Cohort:
- Specific deadline
- Concentrated buying window
- Higher pressure to convert
- Higher conversion rate per launch
- One-time per launch
- Manual energy intensive
Conversion optimization
- Email sequence A/B testing — subject lines, content
- Webinar variations — test different presentations
- Pricing tests — at scale
- Landing page tests — design, copy
- Welcome sequence tests — when to push to purchase
- Re-engagement — for those who didn't convert
Where this fits in the X3 empire
Evergreen funnel for CardPrepAI Academy + advanced courses.
