product-lifecycle-management

name	product-lifecycle-management
description	Use when managing courses over time. Course lifecycle = launch → growth → maturity → refresh or retire.

Product Lifecycle Management

Courses age. Plan: launch (Q1) → optimize (Q2-Q3) → mature (Q4-Y2) → refresh (Y2-Y3) → retire or major update.

Lifecycle stages

Launch (months 1-3): minimum viable course, gather feedback Optimize (months 4-12): improve based on customer feedback, fill gaps Mature (months 13-24): stable course, brand authority builds, refer customers Refresh (months 24-36): update content, refresh photos/videos, modernize Retire (months 36+): discontinue OR major version 2

Refresh triggers

Time to refresh:

1. Industry has changed significantly
2. Customer feedback identifies gaps
3. Sales declining
4. Refunds increasing
5. Outdated examples / case studies
6. New platforms / tools to reference
7. Better understanding of pedagogy

Refresh vs retire decision

Refresh if:

• Course generates >$10K/year
• Topic still relevant
• Customer demand strong
• Update feasible in <40 hours

Retire if:

• Course generates <$2K/year
• Topic obsolete
• Customer base dried up
• Major rebuild needed

Where this fits in the X3 empire

Lifecycle planning for CardPrepAI course portfolio.