ga4-setup-and-fundamentals

name	ga4-setup-and-fundamentals
description	Use when setting up Google Analytics 4. GA4 = event-based, replaces Universal Analytics.

GA4 Setup and Fundamentals

GA4 = current Google Analytics. Event-based model. Configure: data streams, events, conversions, custom dimensions, audience.

GA4 configuration checklist

1. Data streams — web + app + iOS + Android
2. Conversions — mark key events as conversions
3. Custom dimensions — user properties, custom events
4. Enhanced measurement — auto-track scrolls, outbound links, downloads
5. Cross-domain tracking — multi-domain sessions
6. Filters — exclude internal traffic
7. Audiences — for retargeting + analysis
8. Attribution — model selection (data-driven default)

Key events to track

1. page_view (auto)
2. scroll (auto with enhanced measurement)
3. session_start
4. begin_checkout
5. purchase
6. sign_up
7. login
8. tutorial_complete
9. share
10. Custom events specific to product

Reports to monitor

1. Realtime — current activity
2. Acquisition — traffic sources
3. Engagement — pages, events
4. Monetization — revenue
5. Retention — return visitors
6. Demographics — age, gender, interests (anonymized)

Where this fits in the X3 empire

GA4 setup for every CardPrepAI deployment.