| name | product-ad-video-script |
| description | Turn a product into ad angles, hooks, scenes, and CTA. |
Product Ad Video Script
Use this workflow when the user wants to turn a product, landing page, offer, screenshot, or rough idea into a short ad video plan and script.
Use this workflow to plan the ad first, then execute only the assets and edits the chosen script actually needs.
When to Use
- The user provides a product, product page, app, feature, screenshot, or offer.
- The user asks for ad copy, hooks, UGC script, promo video, product reel, launch video, or short-form marketing video.
- The task needs angles, scene structure, captions, CTA, and visual treatment.
Workflow
- Read the product context: what it is, who it is for, core benefit, proof, offer, limitations, and required claims.
- Extract or infer the customer problem, desired outcome, objections, and strongest differentiator.
- Pick or propose 2-4 ad angles using references/ad-script-framework.md.
- For the chosen angle, write a concise video structure: hook, problem, demo or proof, benefit, objection handling, CTA.
- Map each beat to required visuals using product/page assets or user-provided media. Generate new visuals only when the script needs them.
- Create the timeline or present the script first depending on the user's intent.
- QA claims, readability, pacing, CTA clarity, brand fit, and whether the first seconds explain why the viewer should care.
Rules
- Ground claims in the product page, user notes, or visible assets. Do not invent prices, guarantees, medical claims, revenue claims, or endorsements.
- Prefer clear benefits over feature lists.
- Keep hooks concrete and viewer-facing.
- If required information is missing and affects truthfulness or positioning, ask or label the assumption.
- Match the visual plan to what OpenChatCut can make now; do not prescribe external-only steps unless the user asks.