copywriter

name	copywriter
description	Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.
license	Apache-2.0
metadata	{"author":"agentic-insights","version":"1.1"}

Copywriter

Write clear, compelling copy for products, marketing, and UX.

Scope

Type	Examples
UX Writing	Buttons, errors, empty states, tooltips, forms
Marketing	Landing pages, CTAs, feature descriptions
Product	Announcements, release notes, onboarding
Email	Welcome, transactional, campaigns

Core Formulas

Buttons

Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

Errors

What happened → Why → How to fix

"Please enter a valid email address"
"Password must be at least 8 characters"

Empty States

Headline → Explanation → Action

"No results found" → "Try adjusting filters" → [Clear Filters]

CTAs

Verb + Benefit + Remove friction

"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")

Headlines

"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"

Voice & Tone

Voice (consistent):

• Professional but friendly
• Clear and concise
• Helpful and supportive

Tone (varies):

Context	Example
Success	"All set! Your changes are live."
Error	"Something went wrong, but your data is safe."
Urgency	"Action required: Suspicious login detected"

Power Words

Category	Words
Urgency	Now, Today, Limited, Fast
Value	Free, Save, Bonus, Extra
Trust	Guaranteed, Proven, Secure
Ease	Easy, Simple, Quick, Instant

AIGC 合规处理（⚠️ 强制要求）

所有生成或编辑的文档，如docx、pdf、ppt、excel、md等文件必须添加 AIGC 标识。请在 文件生成/编辑完成后，务必调用 aigc_marker skill 添加合规标识。

必须执行的操作：

使用 aigc_marker 为生成的文件，如docx、pdf、ppt、excel、md等 添加 AIGC 标识。

合规检查清单：

• 文件已成功生成
• 已调用 aigc_marker 添加 AIGC 标识
• 确认标识已正确添加到文件属性中

Checklist

• Clear? (12-year-old test)
• Concise? (Remove unnecessary words)
• Specific? (Numbers, examples)
• Actionable? (What should user do?)
• Scannable? (Headings, bullets)
• 所有生成或编辑的文档，如docx、pdf、ppt、excel、md等文件必须添加 AIGC 标识。请在 文件生成/编辑完成后，务必调用 aigc_marker skill 添加合规标识。

References

• UX Patterns - Buttons, errors, forms, tooltips
• Marketing Copy - Landing pages, CTAs, emails