Comprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube). Covers content creation, content pillars, hook formulas, repurposing across platforms, platform-optimized graphics/visuals, content calendar, engagement strategy, analytics/ROI analysis, AI-powered content generation, and scheduling best practices.
Use for: social media content, LinkedIn post, Twitter thread, Instagram reels, TikTok, content calendar, social scheduling, engagement strategy, social analytics, social media ROI, content repurposing, social graphics, thumbnails, captions, hashtags, viral content, content creator, social media manager, AI content generation, social media audit.
Comprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube). Covers content creation, content pillars, hook formulas, repurposing across platforms, platform-optimized graphics/visuals, content calendar, engagement strategy, analytics/ROI analysis, AI-powered content generation, and scheduling best practices.
Use for: social media content, LinkedIn post, Twitter thread, Instagram reels, TikTok, content calendar, social scheduling, engagement strategy, social analytics, social media ROI, content repurposing, social graphics, thumbnails, captions, hashtags, viral content, content creator, social media manager, AI content generation, social media audit.
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{"version":"1.0.0","category":"Marketing"}
Social Media Management
Create, optimize, analyze, and repurpose social media content across all platforms.
Before Creating Content
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions.
Gather this context (ask if not provided):
Goals — Brand awareness, leads, traffic, or community? Personal brand, company brand, or both?
Audience — Who to reach? What platforms? What content engages them?
Brand Voice — Tone (professional, casual, witty, authoritative)? Topics to avoid?
Resources — Time available? Existing content to repurpose? Video capability?
Platform Quick Reference
Platform
Best For
Frequency
Key Format
LinkedIn
B2B, thought leadership
3–5x/week
Carousels, text posts
Twitter/X
Tech, real-time, community
3–10x/day
Threads, hot takes
Instagram
Visual brands, lifestyle
1–2 posts + Stories daily
Reels, carousels
TikTok
Brand awareness, Gen Z/Millennial
1–4x/day
Short-form video
Facebook
Communities, local businesses
1–2x/day
Groups, native video
Pinterest
Lifestyle, e-commerce
3–5x/day
Vertical pins
YouTube
Education, tutorials
1–2x/week
Long-form + Shorts
Platform Specifications (Graphics)
Platform
Format
Dimensions
Instagram Feed
Square / Portrait
1080×1080 / 1080×1350
Instagram Story/Reel
Vertical
1080×1920
LinkedIn Feed
Landscape
1200×627
LinkedIn Document
Portrait
1200×1500
Twitter/X Image
Landscape
1200×675
TikTok/YouTube Shorts
Vertical
1080×1920
YouTube Thumbnail
Landscape
1280×720
Pinterest Pin
Portrait
1000×1500
Content Pillars Framework
Build content around 3–5 pillars aligned with expertise and audience interests.
Example for a SaaS Founder
Pillar
% of Content
Topics
Industry insights
30%
Trends, data, predictions
Behind-the-scenes
25%
Building the company, lessons learned
Educational
25%
How-tos, frameworks, tips
Personal
15%
Stories, values, hot takes
Promotional
5%
Product updates, offers
Hook Formulas
The first line determines whether anyone reads the rest.
Curiosity Hooks
"I was wrong about [common belief]."
"The real reason [outcome] happens isn't what you think."
"[Impressive result] — and it only took [surprisingly short time]."
Story Hooks
"Last week, [unexpected thing] happened."
"I almost [big mistake/failure]."
"3 years ago, I [past state]. Today, [current state]."
Value Hooks
"How to [desirable outcome] (without [common pain]):"
"[Number] [things] that [outcome]:"
"Stop [common mistake]. Do this instead:"
Contrarian Hooks
"Unpopular opinion: [bold statement]"
"[Common advice] is wrong. Here's why:"
"I stopped [common practice] and [positive result]."
Platform-Specific Content Guidelines
LinkedIn
Format:
1,300 character limit (show more after ~210 chars)
First line is crucial — make it hook
Use line breaks for readability
3–5 hashtags at the end
Structure:
[Hook — 1 compelling line]
[Context — why this matters]
[Main insight — 2–3 short paragraphs]
[Call to action or question]
#hashtag1 #hashtag2 #hashtag3
Twitter/X
Format:
280 character limit per tweet
Threads for longer content (use 1/🧵 format)
No more than 2 hashtags per tweet
Thread Structure:
1/🧵 [Hook — the main insight]
2/ [Supporting point 1]
3/ [Supporting point 2]
4/ [Example or evidence]
5/ [Conclusion + CTA]
Instagram
Caption format:
First line must hook (visible before "...more")
125–150 words ideal
Line breaks and emojis strategically
10–20 relevant hashtags (in first comment or end of caption)
Clear call-to-action
TikTok
Content format:
Hook in first 3 seconds (mandatory)
30–60 second script for most content
Bold text overlays for key points
Trending audio suggestions
Hashtag strategy (3–5 relevant tags including #FYP)
Content Repurposing System
Blog Post → Social Content
Platform
Format
LinkedIn
Key insight post + link in comments
LinkedIn
Carousel of main points
Twitter/X
Thread of key takeaways
Instagram
Carousel with visuals
Instagram
Reel summarizing the post
TikTok
Short video with key insight
Repurposing Workflow
Create pillar content (blog, video, podcast)
Extract key insights (3–5 per piece)
Adapt to each platform (format and tone)
Schedule across the week (spread distribution)
Update and reshare (evergreen content can repeat)
Repurposing Output Format
# Content Repurposing: [Original Title]## Source Summary**Original Format**: [Blog post/Article/Video]
**Key Message**: [One sentence]
**Target Audience**: [Description]
---
## Twitter/X Thread**Tweet 1/N** (Hook)
[Attention-grabbing opening — under 280 chars]
**Tweet 2/N**
[First key point]
[Continue...]
**Tweet N/N**
[Summary and CTA]
---
## LinkedIn Post
[Hook paragraph]
[Main content with strategic line breaks]
Key takeaways:
• [Point 1]
• [Point 2]
• [Point 3]
[Closing thought or question]
**Hashtags**: #Industry #Topic #Relevant
---
## Instagram Caption
[Strong hook line]
[Concise main message — 3–4 short paragraphs with emojis]
[Call to action]
#hashtag1 #hashtag2 ... (10–20 relevant)**Visual Suggestion**: [Description of ideal image/carousel]
---
## TikTok Script**Hook (0–3 sec)**: [Attention grabber]
**Main Content (3–45 sec)**: [Key points quickly]
**CTA (45–60 sec)**: [Call to action]
**On-Screen Text Ideas**:
- [Text 1]
- [Text 2]
**Audio Suggestion**: [Trending sound or style]
---
## Analytics Recommendations- Best posting times: [Platform-specific]
- Engagement tactics: [Specific strategies per platform]
- A/B testing ideas: [Variations to test]
No small text — too small to read at thumbnail size
Square or 4:5 ratio — works across platforms
Text-safe zones — leave space for platform UI elements
AI-Powered Content Generation
Use AI tools for scalable content creation across platforms:
Video Content (TikTok/Reels/Shorts)
Generate short-form video content with AI video tools. Focus on trending styles, vertical 9:16 format, and platform-specific aesthetics. Examples: POV walking scenes, trending transitions, before/after transformations, educational breakdowns with text overlays.
Image Generation
Create platform-optimized images using AI image generators. Match each platform's preferred dimensions and aesthetic:
Use AI writing assistants to draft engaging captions. Structure:
Hook line — Curiosity, story, or value statement (first 1–2 lines)
Value/story — Main message or narrative (2–4 sentences)
CTA — Clear call-to-action (question, link, or engagement request)
Hashtags — Relevant, platform-specific tags (3–20 depending on platform)
Batch Content Creation
Plan a week of content in advance:
Define 3–5 content topics aligned with your pillars
Generate assets for each topic (video, image, caption)
Schedule across platforms for consistent posting
Leave room for real-time engagement and trending topics
Example workflow: Pick topics (morning routine, productivity tips, workspace tour), generate visuals and captions for each, then schedule 1–2 posts per day across your platforms.
Engagement Strategy
Daily Routine (30 min)
Respond to all comments on your posts (5 min)
Comment on 5–10 posts from target accounts (15 min)
Share/repost with added insight (5 min)
Send 2–3 DMs to new connections (5 min)
Quality Comments
Add new insight, not just "Great post!"
Share a related experience
Ask a thoughtful follow-up question
Respectfully disagree with nuance
Building Relationships
Identify 20–50 accounts in your space
Consistently engage with their content
Share their content with credit
Eventually collaborate (podcasts, co-created content)
