| name | report-generator |
| slug | aaron-report-generator |
| displayName | Report Generator · 报告生成 |
| summary | 面向干系人的营销活动报告:叙事结构、图表建议与洞察提炼 |
| description | Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer. |
| version | 18.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Activate after a campaign or reporting period ends and the user needs a written report for a specific stakeholder. Triggers include post-campaign wrap-ups, executive or board summaries, client-facing results decks, internal team retrospectives, and monthly or quarterly performance reports. Pick this when the inputs are already-computed metrics that need structure, narrative, and recommendations for a named audience. |
| argument-hint | <campaign name> [audience: executive|client|team|board] |
| metadata | {"author":"aaron-he-zhu","version":"18.0.0","discipline":"influencer","phase":"report","geo-relevance":"low","hermes":{"tags":["marketing","influencer","report"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Report Generator
This skill helps you create professional influencer marketing reports that tell the story of your campaign performance. It adapts content and depth based on the audience.
Cross-discipline (paid ads): this is also the paid-ads reporting surface — build exec/client/channel reports from RQS history (memory/audits/ad/) and measurement-loop readback verdicts. It presents metrics; it does not compute them (return math stays in roi-calculator). Save paid runs under memory/ad/report-generator/.
Quick Start
Shortest invocation:
Create a campaign report for [campaign name] for [audience: executive/client/team]
Common scenario:
Generate an executive summary for our Q3 influencer campaigns
Skill Contract
- Reads: campaign name, reporting period, target audience, and computed metrics (reach, engagement, conversions, spend, revenue, ROI/ROAS, per-influencer results). Prior outputs from
performance-analyzer and roi-calculator if available.
- Writes: a finished report in the audience-appropriate template, saved to
memory/influencer/report-generator/YYYY-MM-DD-<topic>.md.
- Promotes: durable verdicts (final ROI/ROAS, top performers, renew/drop calls, headline learnings) to
memory/hot-cache.md.
- Done when:
- The report matches the requested audience template (executive, client, team, or board).
- Every metric is paired with context (target, benchmark, or prior period).
- The report ends with concrete recommendations and, where relevant, action items.
- Primary next skill: content-quality-auditor
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
This family ships Tier 1: every step works with no live integration. Give the skill the campaign metrics directly and it builds the report from your inputs.
Optional connectors that can pre-fill data where available:
~~social platform analytics — reach, impressions, engagement, video views per post~~influencer database — creator handles, tiers, fees, audience demographics~~analytics — link clicks, conversions, attributed revenue~~CRM — new-customer counts and downstream revenue
Without any of these, the skill asks you for the numbers and proceeds. See CONNECTORS.md for the free/keyless data recipe per category.
Instructions
When a user requests a report:
-
Determine report parameters — set report type (post-campaign/monthly/quarterly/annual), campaign(s), period, and audience. Match depth to the audience: executive wants ROI and strategy at a high level; client wants results and value; team wants detailed learnings and optimization; board wants business impact. See the audience-needs matrix in report-templates.md.
-
Pick the audience template and fill it in — full executive, client, and internal-team templates live in report-templates.md. Pull metrics from performance-analyzer and roi-calculator outputs when present; otherwise ask the user for the numbers. Pair every metric with context (target, benchmark, or prior period).
-
Apply visualization and writing guidance — choose the right chart per data point and per audience, and follow the lead-with-outcomes narrative arc. See the visualization recommendations and writing best practices in report-templates.md.
-
Close with recommendations and action items — end every report with concrete next steps; add an owner/deadline action-items table for team and board audiences.
-
Save and promote — write the finished report to memory/influencer/report-generator/YYYY-MM-DD-<topic>.md (paid runs to memory/ad/report-generator/). Promote durable verdicts (final ROI/ROAS, top performers, renew/drop calls, headline learnings) to memory/hot-cache.md.
Example
User: "Create an executive report for our holiday campaign: $50K spend, $165K revenue, 3.5M reach across 15 influencers"
Output (excerpt — full template in report-templates.md):
# Holiday Campaign 2024: Executive Summary
## Bottom Line: Campaign Exceeded All Targets ✅
**ROI: 230%** | **ROAS: 3.3:1** | **Revenue: $165,000**
| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| Revenue | $100K | $165K | ✅ +65% |
| ROAS | 2:1 | 3.3:1 | ✅ +65% |
| Reach | 2M | 3.5M | ✅ +75% |
### Recommendation
Increase Q1 influencer budget by 25%, focused on TikTok micro-influencers and product-demo content.
Reference Materials
Next Best Skill
Primary: content-quality-auditor — run the finished report through the publish-readiness gate before it goes to a stakeholder.
Alternates (same report phase / influencer family):
Termination note (visited-set): if a recommended skill has already been invoked this session, stop and report the chain as complete instead of re-running it. Honor a max chain depth of 3 hops to avoid loops.
