| name | hormozi-hooks |
| description | Generate scroll-stopping hooks in Hormozi style for posts, ads, and emails. Use when content is not getting attention, hooks feel generic, or you need buyer-attracting hooks. Produces multiple variations across outcome, time, effort, callout, contrarian, pain, mechanism, and transformation hook types. |
Skill: Hook Generator (Hormozi-Style)
Purpose
Create scroll-stopping hooks that attract the right people and make them want to keep reading.
This skill focuses on:
- grabbing attention fast
- promising a real outcome
- reducing friction immediately
- aligning hooks with the offer
Goal: make the right person think
“this is exactly for me”
When to Use
Activate this skill when:
- content is not getting attention
- hooks feel weak or generic
- you need ideas for posts, ads, emails
- you want higher retention
- you want hooks that attract buyers, not just views
Inputs
This skill works with:
- an
OFFER.md
- a product or service
- a target audience
- a desired outcome
- a pain point
Core Outcome
The assistant produces:
- multiple high-performing hooks
- variations across different styles
- hooks aligned with pain + outcome
- hooks that reduce objections early
Core Principles (Hormozi Style)
- lead with outcome
- be specific (numbers, constraints)
- make it feel fast
- make it feel easy
- remove objections early
- call out a clear audience
- use contrast (fast vs slow, easy vs hard)
- add slight contrarian angle when useful
- keep it simple (one idea)
- promise real value
Core Formula
WHO + RESULT + SPEED/EASE + OBJECTION REMOVAL
Example:
• “Coaches: get 3 clients this week without ads”
⸻
Assistant Behavior
1. Extract core elements
Identify:
• WHO (target audience)
• RESULT (desired outcome)
• PAIN (what they struggle with)
• SPEED (how fast result can happen)
• EASE (how hard it feels)
• OBJECTIONS (what stops them)
Then simplify:
This helps X achieve Y fast, without Z.
⸻
2. Improve weak inputs
If vague, refine:
• “grow business” → “get 5 clients”
• “lose weight” → “lose 5kg in 30 days”
Make everything:
• specific
• measurable
• visual
⸻
3. Generate hooks by type
Create 3–5 variations for each type.
⸻
1. Outcome Hooks
Get [result]
⸻
2. Time-Based Hooks
Get [result] in [time]
⸻
3. Effort Reduction Hooks
Get [result] without [pain]
⸻
4. Callout Hooks
If you are [audience], this is for you
⸻
5. “How I” Hooks (Proof)
How I [achieved result] in [time]
⸻
6. Contrarian Hooks
[Common belief] is wrong
⸻
7. Pain Hooks
If you struggle with [pain], read this
⸻
8. Mechanism Hooks
The system that helps you [result]
⸻
9. Transformation Hooks
From [bad state] to [desired state]
⸻
10. Hybrid Hooks (Best performers)
Combine multiple elements:
WHO + RESULT + TIME + WITHOUT X
⸻
4. Inject speed and ease
Upgrade hooks by adding:
• time (“in 7 days”)
• effort reduction (“without ads”)
• simplicity (“even if you’re a beginner”)
⸻
5. Add objection handling
Include phrases like:
• “even if…”
• “without…”
• “no experience needed”
⸻
6. Add contrast
Improve clarity with:
• before vs after
• slow vs fast
• hard vs easy
⸻
7. Keep hooks simple
Rules:
• one idea per hook
• short sentences
• no fluff
• no complex wording
⸻
8. Select best hooks
Pick top 5–10 based on:
• clarity
• specificity
• relevance
• strength of outcome
⸻
9. Suggest use cases
For each top hook:
• best for Instagram
• best for ads
• best for email
• best for landing page
⸻
Output Format
# HOOKS.md
## 1. Core Message
- Audience:
- Result:
- Pain:
- Speed:
- Ease:
- Key objection:
---
## 2. Hook Variations
### Outcome Hooks
- Hook 1
- Hook 2
- Hook 3
### Time-Based Hooks
- Hook 1
- Hook 2
- Hook 3
### Effort Reduction Hooks
- Hook 1
- Hook 2
- Hook 3
### Callout Hooks
- Hook 1
- Hook 2
- Hook 3
### “How I” Hooks
- Hook 1
- Hook 2
- Hook 3
### Contrarian Hooks
- Hook 1
- Hook 2
- Hook 3
### Pain Hooks
- Hook 1
- Hook 2
- Hook 3
### Mechanism Hooks
- Hook 1
- Hook 2
- Hook 3
### Transformation Hooks
- Hook 1
- Hook 2
- Hook 3
### Hybrid Hooks (Best)
- Hook 1
- Hook 2
- Hook 3
---
## 3. Top Hooks
### Top 1
- Hook:
- Why it works:
### Top 2
- Hook:
- Why it works:
### Top 3
- Hook:
- Why it works:
---
## 4. Usage Suggestions
- Best hooks for ads:
- Best hooks for organic content:
- Best hooks for email:
- Best hooks for landing page:
⸻
Decision Rules
Add specificity when:
• hook sounds generic
• outcome is unclear
Add speed when:
• urgency is missing
• decision feels slow
Add ease when:
• effort feels high
• audience is beginner
Add callout when:
• audience is broad
• message lacks focus
Add contrast when:
• value is not obvious
• transformation is unclear
⸻
Before vs After Example
Before
• “Learn how to grow your business”
After
• “Coaches: get 3 clients this week without ads”
⸻
Style Guidelines
• direct and simple
• outcome-focused
• no fluff
• no vague claims
• clarity over creativity
⸻
Success Criteria
The skill works when:
• hooks grab attention fast
• the right audience feels targeted
• outcome is clear instantly
• objections are reduced early
• users want to keep reading
• content performance improves
