| name | market-social |
| description | Calendario de contenido 30 días para redes sociales, listo para publicar. Usar cuando: "calendario de redes sociales", "posts para Instagram", "contenido para LinkedIn", "ideas para TikTok", "quiero publicar en redes", "estrategia de redes sociales", "cómo crecer en redes", "content repurposing".
|
Social Media Content Calendar & Generation
Generate a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and repurposing strategy. Output to SOCIAL-CALENDAR.md.
Invocation
Run as /market social <topic/url>. If URL, fetch to understand brand/audience/themes. If topic, build strategy around it.
Phase 1: Brand and Audience Discovery
1.1 Brand Context
Establish before generating content:
| Context Element | Source |
|---|
| Brand name | URL or user input |
| Industry | Site analysis |
| Target audience | About page, copy, user input |
| Brand voice | Existing social/site copy |
| Key products/services | Product/pricing pages |
| Unique selling points | Homepage, feature pages |
| Competitors | Industry analysis |
1.2 Platform Selection
Select 2-3 primary platforms. Platform specs and content type mixes: references/social-platform-specs.md.
| Platform | Best For |
|---|
| LinkedIn | B2B, SaaS, agencies, consultants |
| Twitter/X | Tech, media, real-time commentary |
| Instagram | E-commerce, lifestyle, creators |
| TikTok | Consumer brands, education, creators |
| YouTube | Long-form education, SaaS demos |
| Facebook | Local business, communities, older demographics |
Phase 2: Content Strategy Framework
2.1 Content Pillars
Define 4-5 pillars:
| Pillar | Type | % of Content |
|---|
| 1 | Educational | 40% |
| 2 | Behind-the-Scenes | 20% |
| 3 | Social Proof | 15% |
| 4 | Engagement | 15% |
| 5 | Promotional | 10% |
2.2 Content Types by Platform
Detailed content type mixes and technical specs: references/social-platform-specs.md. Use formats each platform's algorithm rewards.
Phase 3: Hooks and Opening Lines
The first line/3 seconds determines read vs scroll. Full hook formula libraries: references/social-platform-specs.md.
Core hook categories: Curiosity gap, Contrarian, Specific result, Audience call-out, Story setup, Number promise.
Write at least 2 hook variants for each anchor post.
Phase 4: Hashtag Strategy
Tiered approach per post:
| Tier | Post Count Range | Count |
|---|
| Niche | Under 100K | 3-5 |
| Mid-size | 100K-1M | 3-5 |
| Broad | 1M+ | 2-3 |
| Branded | Custom | 1 |
Platform-specific counts and research process: references/social-platform-specs.md.
For each pillar, build: 5 niche + 5 mid-size + 3 broad + 1 branded hashtags.
Phase 5: Content Repurposing
5.1 The 1-to-10 Framework
Create one anchor piece, extract 10+ derivative posts. Full repurposing map and schedule: references/social-platform-specs.md.
Include a repurposing plan for at least 2 anchor pieces in the calendar.
5.2 Repurposing Schedule
| Day | Action |
|---|
| 1 | Publish anchor content |
| 1-2 | LinkedIn insight + Tweet thread |
| 3 | Instagram carousel + Reel |
| 5 | TikTok + YouTube Short |
| 7 | Different angle post |
| 10 | Engagement question |
| 14 | Reshare with new framing |
Phase 6: Engagement Tactics
Include throughout calendar:
- Questions (end 30% of posts): "What's your biggest challenge with [topic]?", "Agree or disagree?", "Which one are you? A/B/C"
- Polls (1-2x/week): preference questions, behavior frequency, either/or
- Contrarian posts (1-2x/week): challenge common advice, declare something "dead", share honest truths
- Storytelling (1-2x/week): transformation journeys, lessons from failures
Phase 7: 30-Day Content Calendar
7.1 Calendar Format
DAY 1 (Monday):
[Platform 1]: [Pillar - Type]
Hook: "[Opening line]"
Post: [Full post text — ready to copy-paste]
Visual: [Image/video/carousel description]
Hashtags: #tag1 #tag2 #tag3
Time: [recommended send time]
Type: [text post / carousel / reel / thread / etc.]
[Platform 2]: [Pillar - Type]
[Same structure]
7.2 Calendar Distribution Rules
- Each pillar appears at least 6 times across the month
- Promotional content never on two consecutive days
- Engagement posts every 2-3 days
- Mix of content types — avoid same-format runs
- Leave 4-6 "trend response" slots with adaptation guidance
7.3 Weekly Themes
- Week 1: Awareness / problem identification
- Week 2: Education / authority building
- Week 3: Social proof / results
- Week 4: Consideration / calls to action
Phase 8: Trending Formats
Evergreen formats and algorithm notes: references/social-platform-specs.md. Include at least 4 proven formats: Listicle thread, This vs That, Day in the Life, Tutorial Reel, Hot Take, Before/After, Myth vs Reality, Fill in the Blank, POV, Reaction, Tutorial Carousel, Data Reveal.
Trend adaptation: Identify format -> find brand angle -> adapt within 24-48h -> add unique value.
Output Format
Formato de salida: ver references/output-template.md.
Cross-Skill Integration
- If
BRAND-VOICE.md exists, match all copy to documented voice
- If
COPY-SUGGESTIONS.md exists, reuse value propositions
- If
COMPETITOR-REPORT.md exists, use for differentiation content
- If
EMAIL-SEQUENCES.md exists, align with email campaign themes
- Suggest follow-up:
/market copy for website messaging, /market ads for paid amplification of top organic content
