appeeky

Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist skill in this library. Use FIRST whenever the user mentions an…

When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app…

When the user's app or update was rejected by Apple App Review or Google Play Review and they need to diagnose why, fix it, and resubmit fast. Use when the user mentions "app rejected", "App Review rejection", "guideline violation", "Apple rejected my app",…

When the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion…

When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects…

When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate…

When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social…

When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall…

Audits Stripe subscription counts and status mix — active, trialing, past_due, canceled, paused. Use when the user asks "how many subscribers", "subscription count", "active subs", "trialing users", or status breakdown. For MRR dollars, see mrr-arr-snapshot.

Analyzes Stripe payment method funding types — prepaid, debit, credit, unknown — across active and past_due subscriptions. Use when the user mentions "prepaid cards", "virtual cards", "disposable cards", "debit churn", or "block card types". Pair with…

Analyzes Stripe Checkout sessions — completion rate, abandonment, mode, and subscription signups. Use when the user mentions "checkout conversion", "checkout sessions", "signup funnel", or "why aren't people completing checkout".

Implements Stripe payment flows -- Checkout Sessions, Payment Element, subscription signup, and customer reuse. Use when the user wants to "add checkout", "build a payment flow", "integrate Stripe payments", "add a paywall", or "subscription signup". For…

Analyzes Stripe subscription churn — cancellations, ended subs, voluntary vs involuntary signals, and period-over-period trends. Use when the user mentions "churn", "cancellations", "subs leaving", "retention", or "why are we losing subscribers". Pair with…

Builds subscriber cohort retention and revenue-retention tables grouped by signup month from Stripe data. Use when the user mentions "cohort", "retention curve", "LTV curve", "how long do subscribers stay", or "retention by signup month". For overall churn,…

Audits Stripe coupons and promotion codes — active discounts, redemptions, and revenue impact. Use when the user mentions "coupons", "promo codes", "discounts", or "promotion usage".

Builds a full profile for a single Stripe customer -- subscriptions, LTV, invoice history, payment health, discounts, and churn risk. Use when the user asks about "this customer", "customer detail", "look up customer", "customer LTV", or gives a…

When the user wants to edit an existing Appeeky-generated ad creative with natural language instructions. Use when the user mentions "edit ad creative", "change background", "bigger headline", "iterate on ad image", "tweak the ad", or mode edit for app ad…

When the user wants to take an Appeeky-generated ad creative and create a draft Meta ad — upload image, create creative, ad set, and ad. Use when the user mentions "publish Meta ad", "upload creative to Facebook", "listing to live Meta ad", "end-to-end Meta…

When the user wants multiple ad creative variants with different angles, styles, or image presets for A/B testing. Use when the user mentions "ad variants", "A/B creatives", "3 ad angles", "test different hooks", "creative batch for Meta", or "5 ad concepts".…

Single entry point that routes paid UA, mobile app ads, ad creatives, TikTok/Meta/ASA campaigns, ROAS, MMP setup, or Spark Ads requests to the correct specialist skill. Use FIRST when the user mentions ads, TikTok ads, Meta ads, Facebook ads, Apple Search…

When the user wants to create or update their paid growth context document with app info, ad accounts, budgets, CPI/CPA targets, LTV, and connected channels. Use when starting any paid ads project or when the user mentions "ads context", "growth brief", "my…

When the user wants Apple Search Ads scale recommendations, playbook status, or automated optimization insights from Appeeky. Use when the user mentions "ASA admaxxing", "scale Apple Search Ads", "ASA playbook", "ASA recommendations", or "should I increase…

When the user wants to add Apple Search Ads negative keywords from search terms reports or block wasted spend. Use when the user mentions "ASA negatives", "negative keywords Apple Search Ads", "search terms waste", "block search terms ASA", or "stop wasting…

When the user wants Apple Search Ads profitability, ROAS, or spend vs RevenueCat revenue analysis. Use when the user mentions "ASA ROAS", "Apple Search Ads profit", "ASA revenue", "keyword profitability", "which ASA keywords make money", or joining ASA with…

Use expo-healthkit, the identifier-based HealthKit (iOS) and Health Connect (Android) SDK for Expo/React Native. Triggers: expo-healthkit, @appeeky/expo-healthkit, HealthKit, Health Connect, Apple Health, Google Health Connect, HKQuantityType,…