disclosure-checklist

# Disclosure & Compliance Checklist Check compliance for: **$ARGUMENTS** ## Compliance Audit ### Content Details | Field | Value | |-------|-------| | Creator | | | Platform | | | Content type | | | Publish date | | | Market(s) | | | Relationship type | Paid / Gifted / Affiliate / Ambassador / Barter | --- ### 1. Disclosure Presence ✅❌ - [ ] **Disclosure is present** — The sponsored/paid nature is disclosed - [ ] **Disclosure is clear** — Uses unambiguous language ("ad", "sponsored", "paid partnership") - [ ] **Disclosure is prominent** — Not buried, hidden, or below the fold - [ ] **Disclosure is early** — Appears at the START (not end) of caption/video - [ ] **Disclosure is in the content itself** — Not only in bio, profile, or separate page ### 2. Platform-Native Tools ✅❌ - [ ] **Instagram**: "Paid partnership with [Brand]" tag used - [ ] **TikTok**: "Paid promotion" disclosure toggle enabled - [ ] **YouTube**: "Includes paid promotion" checkbox activated - [ ] **Twitter/X**: #ad or "Sponsored" clearly visible in tweet - [ ] **Facebook**: Branded Content tag used - [ ] **Pinterest**: "Paid partnership" label applied - [ ] **Twitch**: "Sponsored" label active during stream ### 3. Language Requirements ✅❌ **Acceptable disclosure terms** (by jurisdiction): | Jurisdiction | Accepted terms | NOT accepted | |-------------|---------------|-------------| | US (FTC) | #ad, "Ad", "Sponsored", "Paid partnership" | #sp, #spon, #collab, #ambassador (alone) | | UK (ASA/CAP) | #ad, "Ad", "Advertisement" | #sp, #gifted (if paid), #brandpartner | | EU (UCPD) | Varies by country — "Werbung", "Publicité", etc. | | | Australia (AANA) | #ad, "Sponsored", clear disclosure | Hidden disclosures | | Canada (Ad Standards) | #ad, "Sponsored" | | - [ ] Correct disclosure term is used for target market(s) - [ ] Disclosure is in the language of the target audience - [ ] Multi-market content has disclosures for all applicable jurisdictions ### 4. Specific Content Rules ✅❌ **Stories / ephemeral content**: - [ ] Disclosure appears on EVERY story slide/frame - [ ] Disclosure is visible long enough to read (not flashed) - [ ] Disclosure is not obscured by stickers, text, or UI elements **Video content**: - [ ] Verbal disclosure within first 30 seconds - [ ] Written disclosure in video (superimposed text) - [ ] Disclosure in video description/caption - [ ] If long-form: repeated disclosure if brand appears later **Audio-only (podcasts, Spaces)**: - [ ] Verbal disclosure at the start of the sponsored segment - [ ] Written disclosure in show notes / episode description **Livestreams**: - [ ] Disclosure at the start of the stream - [ ] Periodic reminders during stream (every ___ minutes) - [ ] On-screen overlay/label visible throughout ### 5. Claims & Representations ✅❌ - [ ] No false or misleading claims about the product/service - [ ] Health/beauty claims are substantiated and qualified - [ ] Financial claims include appropriate disclaimers - [ ] "Results may vary" or equivalent disclaimer where needed - [ ] Before/after imagery is genuine and not misleading - [ ] Testimonials reflect honest experience - [ ] No claims that contradict regulatory restrictions (alcohol, pharma, finance) - [ ] Price/offer claims are accurate and current ### 6. Category-Specific Rules ✅❌ **Alcohol** (if applicable): - [ ] Creator is of legal drinking age - [ ] Content doesn't appeal to minors - [ ] No excessive consumption shown - [ ] Complies with local alcohol advertising codes **Health / Supplements / Pharma**: - [ ] No unapproved health claims - [ ] Appropriate disclaimers included - [ ] "Not medical advice" disclaimer where needed - [ ] Complies with FDA / MHRA / TGA rules **Financial services / Crypto**: - [ ] Risk warnings included - [ ] "Not financial advice" disclaimer - [ ] FCA / SEC / local financial regulator compliance - [ ] No guarantees of returns **Children's products / COPPA**: - [ ] Content not directed at children under 13 (or local age) - [ ] No data collection from minors - [ ] Parental consent considerations addressed ### 7. Data & Privacy ✅❌ - [ ] No personal data shared without consent - [ ] Tracking links / pixels have appropriate privacy notices - [ ] Cookie consent addressed (where applicable) - [ ] GDPR / CCPA / local privacy law compliance confirmed ### 8. Brand Safety ✅❌ - [ ] Content does not appear alongside harmful/offensive material - [ ] No copyrighted music/content used without licence - [ ] No third-party trademarks misused - [ ] No competitor products visible in content - [ ] Content tone aligns with brand guidelines --- ### Compliance Verdict | Area | Status | Notes | |------|--------|-------| | Disclosure presence | 🟢🟡🔴 | | | Platform tools | 🟢🟡🔴 | | | Language / terms | 🟢🟡🔴 | | | Content-type rules | 🟢🟡🔴 | | | Claims accuracy | 🟢🟡🔴 | | | Category rules | 🟢🟡🔴 | N/A if no restricted category | | Data & privacy | 🟢🟡🔴 | | | Brand safety | 🟢🟡🔴 | | **Overall**: ✅ CLEAR TO PUBLISH / ⚠️ NEEDS FIXES / 🚫 DO NOT PUBLISH ### Required Fixes Before Publishing 1. 2. 3. ### Reviewed by | Name | Role | Date | |------|------|------| | | Legal Advisor | | | | Brand Safety Manager | | | | Campaign Manager | |