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Tactical PM PRD for pricing experiments and pricing-page launches. Pairs with business-growth/pricing-strategy. Covers packaging, willingness-to-pay, grandfathering, A/B design, rollback, regional pricing, and UX.
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| name | pricing-prd |
| description | Tactical PM PRD for pricing experiments and pricing-page launches. Pairs with business-growth/pricing-strategy. Covers packaging, willingness-to-pay, grandfathering, A/B design, rollback, regional pricing, and UX. |
| license | MIT + Commons Clause |
| metadata | {"version":"1.0.1","author":"borghei","category":"project-management","domain":"pm-execution","updated":"2026-06-15T00:00:00.000Z","tech-stack":["pricing-prd","ab-testing","packaging","van-westendorp","monetizing-innovation"],"tags":["pricing","prd","packaging","ab-test","grandfathering","monetization"]} |
A pricing PRD is the tactical artifact that converts a pricing strategy into a shipped change. Where business-growth/pricing-strategy/ decides "we are moving from per-seat to per-usage and adding an enterprise tier", a pricing PRD decides "here is the page, the experiment, the rollout, and the rollback". Most PMs underinvest in this artifact — they treat pricing as a marketing problem until the rollout breaks revenue.
This skill is opinionated about the structure of a pricing PRD (distinct from a feature PRD), the discipline of pricing experiments (small samples + revenue sensitivity == high risk of false-positive readouts), grandfathering and communication (the most-often-skipped sections that cause the most damage), A/B testing pricing without confusing customers or violating consumer-law principles, and rollback criteria written in advance rather than improvised under pressure. The frameworks behind it: Patrick Campbell's "Pricing as a feature", Ramanujam's Monetizing Innovation, Van Westendorp's Price Sensitivity Meter, Reforge pricing experimentation, and Stripe's pricing-page patterns.
When NOT to use: for the strategic question "should we change pricing at all?" (use business-growth/pricing-strategy/); for the financial-modeling side (use finance/ skills); for SKU/billing implementation (engineering tickets generated from this PRD).
Pull the reference that matches the task; keep this file lean and load detail on demand.
In Scope: Tactical pricing PRD authoring, willingness-to-pay research summary (Van Westendorp, conjoint), packaging decisions, grandfathering policy, customer/sales/support communication plan, A/B test design, rollback criteria, regional pricing decisions, pricing-page UX checklist, anti-pattern avoidance.
Out of Scope: Strategic pricing question "should we change pricing at all?" (see business-growth/pricing-strategy/). Financial modeling and revenue projection (see finance/). Billing and subscription-management implementation (engineering tickets). Detailed conjoint analysis methodology (specialist tooling). Legal review of pricing terms in regulated jurisdictions (must involve actual legal counsel; this skill is not legal advice).
Important Caveats:
| Integration | Direction | What flows |
|---|---|---|
business-growth/pricing-strategy/ | Receives from | Strategic direction (new model, new tier, new segment) becomes the input to the tactical PRD |
create-prd/ | Extends | Pricing PRD uses sections 1-2 of standard PRD plus 11 pricing-specific sections |
feature-flag-strategy/ | Feeds into | Pricing rollout uses feature flags for tier entitlements and rollback |
activation-funnel/ | Bidirectional | Pricing changes affect activation rates; activation funnel measures the impact |
customer-feedback-triage/ | Receives from | Pricing-related feedback clusters surface willingness-to-pay signals and bill-shock issues |
finance/ | Bidirectional | Finance models the revenue projection; pricing PRD constrains the model assumptions |
senior-pm/ | Feeds into | Pricing change becomes a portfolio risk and an executive update item |
prfaq/ | Feeds into | A new pricing model often warrants a PR/FAQ for internal alignment |
eol-communication/ | Pattern overlap | EOL of a pricing tier uses similar grandfathering and communication patterns |
launch-playbook/ | Feeds into | Pricing-page launch follows standard launch playbook for internal/external comm coordination |
