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Launch strategy expertise — 8-week pre/launch/post campaign planning, maturity-stage channel selection (Prototype/Pilot/Candidate/Production), Product Hunt warm-up, press strategy, community seeding
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SKILL.md を表示中
Ecosystem monitoring — breaking changes, deprecations, security alerts, opportunity tracking, bulletin generation.
Project kickstart — idea to scaffolded project: research, monetization, brand, ERD, architecture, deploy config.
Unified Dashboard SaaS Build Sequence — 12-stage methodology for multi-role SaaS products (super admin/admin/user/vendor). Enforces single application with role-gated dashboard visibility, never separate dashboards per role, generated from one permissions matrix. Use for multi-role SaaS, admin/user/vendor roles, role-gated dashboard, permission matrix, tenant roles, super admin panel design.
SOC 職業分類に基づく
| name | launch-strategy |
| description | Launch strategy expertise — 8-week pre/launch/post campaign planning, maturity-stage channel selection (Prototype/Pilot/Candidate/Production), Product Hunt warm-up, press strategy, community seeding |
| allowed-tools | Read |
Expertise in building launch campaigns that match the product's actual maturity stage. A Prototype launch and a Candidate launch are different operations — same channels, different expectations, different blast radius risk.
phases.yaml for the timeline structure and deliverables — hard constraintsworkflows/launch-timeline.dot for phase dependencies and maturity gate logicchannel_priority section of phases.yaml to select channels for the detected maturity stage.marketing/product.md for ICP context if availableThe biggest mistake in launches: using Candidate-stage tactics at Prototype stage. Amplifying a product that isn't ready creates churn and reputation cost.
Prototype: Validate before amplifying. HN Show HN and relevant subreddits are the right channels — the feedback density per effort is highest here. Do NOT run paid ads or press outreach at this stage.
Pilot: First real launch. Product Hunt is viable if you've been building community for 90 days. Email list is your most reliable channel. The goal is not viral — it's finding 25-50 power users who will become references.
Candidate: Full launch. Press, paid ads, and partner channels are worth the effort now because the product can handle the volume and the story is clear. Press requires 4 weeks lead time minimum.
Production: Ongoing demand generation, not a launch event. Optimize existing channels before adding new ones.
Product Hunt day-1 upvotes are a proxy for warm community size, not product quality. Requirements from phases.yaml:
Common failure: launching on Product Hunt with a cold audience. The product hunts that work are community events, not discovery events.
The pre-launch period (weeks -8 to -1) is more important than launch day. People who join a waitlist convert at 30-40%. People who click a product launch cold convert at 2-5%. Build the waitlist.
| Rationalization | Reality |
|---|---|
| "We'll launch when the product is perfect" | Perfect is a moving target. Launch at Pilot stage — users tell you what perfect actually means. |
| "We don't need press — our community is enough" | For Candidate stage, press provides the credibility signal that converts skeptics. Community converts believers. You need both. |
| "Product Hunt is pay-to-win" | The teams that win PH spent 90 days building relationships on the platform before launch day. That's not pay-to-win, that's community. |
| "We can compress the pre-launch to 2 weeks" | You can, at Prototype stage. At Candidate stage, the press lead time alone is 4 weeks. |