text-content

name	text-content
description	Create high-performing text posts for social media using framework fitting method. 360+ proven templates across LinkedIn, X, Facebook, and Instagram. Progressive disclosure loads only relevant templates based on platform and content type.

Text Content Creator

Purpose

Transform source content into platform-optimized social posts using framework fitting - matching concepts to proven templates that amplify them. Covers LinkedIn long-form, X punchy tweets, Facebook engagement posts, Instagram captions, and one-liners.

Core Philosophy: Good content follows proven formats. The skill is matching concepts to the delivery mechanisms that amplify them best - not writing from scratch.

When to Use

• Creating LinkedIn posts from any source content
• Writing X/Twitter posts or threads
• Facebook text posts and question posts
• Instagram captions (not video - use short-form-video for that)
• One-liners for easels, signs, or quick social
• Multiplying high-performing posts into variations

NOT for:

• Short-form video (use short-form-video skill)
• Video captions/on-screen text (use video-caption-creation skill)
• Blog posts or long-form articles

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The Framework Fitting Method

Step 1: Extract the Concept

Before choosing a template, understand what you're working with.

From source content, extract:

• Core insight (one sentence)
• Emotional hook (what feeling does this evoke?)
• Target reader (who needs to hear this?)
• Transformation (what changes for the reader?)

Step 2: Choose Platform and Format

Platform selection question: "Where does our target reader spend time?"

Platform	Best For	Character Sweet Spot
LinkedIn	Thought leadership, professional insight, stories	200-500 words
X/Twitter	Punchy takes, quotable insights, threads	70-100 chars (posts), threads for depth
Facebook	Engagement bait, questions, community	40-140 chars
Instagram	Captions for visuals, micro-stories	30-125 chars

Format selection question: "What job does this post need to do?"

If the job is...	Format
Start a conversation	Engagement post (question, poll, agree/disagree)
Make them feel something	Story post (failure, transformation, day-in-life)
Give them something useful	List/Tips post (how-to, mistakes, frameworks)
Challenge what they believe	Contrarian post (hot take, call BS, flip expectation)
Establish credibility	Authority post (data, process reveal, pro tip)
Build relationships	Community post (shoutout, welcome, give away)
Stop the scroll quickly	One-liner (sign, easel, caption)

Step 3: Load the Right Reference

IMPORTANT: Load only ONE reference at a time. Each is 1000-3000 words.

For LinkedIn (Long-Form Thought Leadership)

LinkedIn has 118 templates across 6 categories. Load based on job-to-be-done:

Job	Load	Template Count
Drive comments	references/linkedin/engagement.md	16 templates
Emotional connection	references/linkedin/story.md	24 templates
Scannable value	references/linkedin/list.md	17 templates
Pattern interrupt	references/linkedin/contrarian.md	20 templates
Build credibility	references/linkedin/authority.md	26 templates
Relationship building	references/linkedin/community.md	15 templates

For X/Twitter (Short and Punchy)

Need	Load	Template Count
General post templates	references/templates/post-structures.md	100+ templates
One-liners/takes	references/templates/one-liners.md	12 patterns
Platform heuristics	references/platforms/x-twitter.md	-

For Facebook (Engagement Focus)

Need	Load
Post templates	references/templates/post-structures.md
Question/engagement templates	references/linkedin/engagement.md
Platform heuristics	references/platforms/facebook.md

For Instagram Captions

Need	Load
Caption templates	references/templates/one-liners.md
Story captions	references/linkedin/story.md (adapt shorter)
Platform heuristics	references/platforms/instagram-captions.md

For Multiplying Winners

Need	Load
7 SCAMPER variations	references/methods/proliferation.md
8 Human Desires reframes	references/methods/proliferation.md
Vision/Anti-Vision framing	references/methods/proliferation.md

Step 4: Match Concept to Templates

Critical: Avoid First-Match Bias

Do NOT default to the first template that fits. Review at least 5-10 options.

For each concept:

1. Brainstorm how it COULD be presented (beyond the obvious)
2. Review applicable templates from loaded reference
3. Test fit: Does this template amplify the core insight or dilute it?
4. Generate 2-4 framework matches with fit assessment
5. Select best 1-2 for execution

Step 5: Execute and Adapt

Templates are starting points, not constraints.

Each template reference includes:

• The structural skeleton
• Why it works (psychological principle)
• Example execution

Your job: Adapt the template to your specific content. Combine elements if that serves the message better.

Adaptation questions:

• Does this amplify my core insight or dilute it?
• Does this sound like OpenEd/Ela, or like a template?
• Would Sarah (our target reader) feel seen?

Step 6: Apply Voice and Quality Check

Voice Checklist (Before Posting):

• No correlative constructions ("isn't just X, it's Y") - #1 AI tell
• Hyphens with spaces - like this - not em dashes
• No emojis (or minimal, strategic use)
• Specific details over generic claims
• Permission-giving tone, not preachy
• Conversational - would you text this to a friend?

AI-isms to Avoid:

• Arrow bullets (use plain dashes or line breaks)
• "Here's the thing:" / "Let me explain:" throat-clearing
• Staccato fragments: "No fluff. No filler. Just results."
• Words: delve, comprehensive, crucial, leverage, landscape, navigate, foster

Platform Compliance:

• Character count appropriate
• Links in right place (LinkedIn: comments, Facebook: none)
• Hashtags appropriate (LinkedIn: 3-5, X: 1-2, Facebook: 0)

For deeper voice guidance, invoke ghostwriter skill.

Step 7: Nearbound Check (Tag Mentioned People)

Before finalizing any social post, check for taggable handles.

1. Identify mentions: List any people mentioned by name in the post
2. Search nearbound index: Check Studio/Nearbound Pipeline/people/ for profiles
3. Add handles:
   • If profile exists → add platform-appropriate @handle
   • If no profile → note name for future profile creation
4. Platform-specific tagging:
   • LinkedIn: Use full name or @handle if connected
   • X: Use @handle
   • Instagram: Use @handle in caption

Why this matters: Tagging increases reach, strengthens relationships with guests/collaborators, and drives engagement from their audiences.

Profile creation trigger: If someone is mentioned 2+ times across content and has no profile, create one in Studio/Nearbound Pipeline/people/

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Template Quick Index

General Templates (100+)

references/templates/post-structures.md

• 2x3 Comparison, 80/20 Rule, Benefits List, Binary Framing
• Cause and Effect, Commentary, Comparisons, Contrarian
• Headline + List, Heavy Hitting One-Liner, Hook & Sinker
• Identity Post, If-Then, List Post, Observation Post
• Problem-Solution, Story-Based, What-How-Why, Warning
• [100+ more...]

LinkedIn Swipe File (86)

references/templates/linkedin-swipe-file.md

• Agree/Disagree, Before/After, Contrarian, Day in the Life
• Failure Story, Pattern Recognition, This vs That, Shoutout
• [78 more...]

Justin Welsh Templates (50)

references/templates/justin-welsh.md

• Simpler, more concise templates
• Table format with examples

One-Liner Patterns (12)

references/templates/one-liners.md

• Normalize, Stop + Complaint, Everyday Observations
• Relationship Rules, Pop Culture, Mock Instructions
• Wordplay, Existential Questions, Aspirational
• Calendar Commentary, Struggles, Values

LinkedIn by Category (118)

• Engagement (16): polls, agree/disagree, crowdsource, fill-in-blank
• Story (24): failure, transformation, day-in-life, values
• List (17): tips, 10 ideas, DOs/DONTs, skills lists
• Contrarian (20): hot takes, call BS, state opposite, rants
• Authority (26): how-to, quotes, screenshots, secret sauce
• Community (15): shoutouts, connect, welcome, comedy

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Proliferation: Turn 1 Post Into 17

After a post performs well (or before posting to test angles), multiply it.

SCAMPER (7 variations)

• Substitute: Swap example, data, or subject
• Combine: Merge with personal story or another concept
• Adapt: Expand to thread, carousel, or different format
• Modify: Make punchier, longer, or more extreme
• Purpose: Angle for different audience segment
• Eliminate: Remove context, simplify radically
• Reverse: Flip the frame or argue the opposite first

Human Desires (8 reframes)

Spin concept through desire lenses:

1. Safety of Tribe
2. Survival & Success
3. Life Enjoyment
4. Social Acceptance
5. Sexual Companionship (rarely applicable)
6. Comfort & Clarity
7. Freedom From Fear
8. Perceived Status

Vision/Anti-Vision (2-3 frames)

• Vision framing: What we're FOR (personalization, autonomy, kids who love learning)
• Anti-Vision framing: What we're AGAINST (standardization, gatekeeping, one-size-fits-all)
• Transformation: From [anti-vision] to [vision]

Full details: references/methods/proliferation.md

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Platform Quick Reference

LinkedIn

• Heuristic: Thought leadership, vulnerability wins
• Length: 200-500 words (long-form outperforms)
• Links: Always in comments (not main post)
• Hashtags: 3-5 maximum
• Hook: First 2 lines critical (shows before "see more")
• Tags: Tag mentioned people/orgs (increases reach)

X/Twitter

• Heuristic: "I wish I said that" - retweet-worthy
• Length: 70-100 characters optimal
• Hashtags: 1-2 maximum
• Threads: Use for longer concepts
• Strategy: Reply game important at lower follower counts

Facebook

• Heuristic: Comments drive reach
• Length: 40-140 characters optimal
• Links: NO external links (kills reach)
• Hashtags: NO hashtags (Facebook doesn't reward them)
• Format: Question posts with background images perform best

Instagram Captions

• Heuristic: Visual-first, caption supports
• Length: 30-125 characters for feed
• Hashtags: 5-10 relevant hashtags
• Format: Micro-story or punchy one-liner

Full platform guides: references/platforms/

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Common Mistakes

Content Issues:

• First-Match Bias - picking first template without exploring
• Generic Posts - not using any framework
• Too Many Concepts - multiple ideas in one post
• Missing Context - concept doesn't stand alone

Framework Issues:

• Framework Drift - starting with template then abandoning structure
• Mismatched Fit - forcing concept into wrong template
• No Volume - creating only 1 option instead of 5-10

Platform Issues:

• Wrong Link Placement - external links in Facebook/LinkedIn main posts
• Hashtag Overload - too many for platform
• Voice Mismatch - too formal for Facebook, too casual for LinkedIn

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Parallel Sub-Agent Pattern (For Batch Processing)

When processing multiple snippets or creating content across platforms simultaneously, use parallel sub-agents.

When to Use Sub-Agents

• Processing hub content into spokes (e.g., newsletter → 6 social posts)
• Creating platform variations of same snippet
• Batch content creation for scheduling

Sub-Agent Workflow

Source Content
    │
    └─→ Extract 3-5 standalone snippets
         │
         ├─→ LinkedIn Sub-Agent (parallel)
         │   └─→ Load TEMPLATE_INDEX.md → 2-3 drafts
         │
         ├─→ X Sub-Agent (parallel)
         │   └─→ Load TEMPLATE_INDEX.md → 2-3 drafts
         │
         ├─→ Instagram Sub-Agent (parallel)
         │   └─→ Load TEMPLATE_INDEX.md → visual + caption
         │
         └─→ Facebook Sub-Agent (parallel)
             └─→ Load TEMPLATE_INDEX.md → engagement post

Sub-Agent Prompts

Full prompts at: .claude/skills/content-repurposer/references/sub-agents/

• linkedin-agent.md - Authority, story, contrarian formats
• x-agent.md - Punchy single tweets and threads
• instagram-agent.md - Visual direction + captions
• facebook-agent.md - Engagement-driving formats

Key Files

• Lightweight index: references/templates/TEMPLATE_INDEX.md (~200 tokens)
• Full templates: Load on-demand from references/ subdirectories

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Related Skills

• short-form-video - Video production workflow
• video-caption-creation - On-screen text and video hooks
• ghostwriter - Voice and anti-AI patterns
• hook-and-headline-writing - Opening lines
• quality-loop - Quality gates for all content
• linkedin-content - DEPRECATED: Use this skill with LinkedIn references

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Version History

• v1.0 (2026-01): Consolidated from social-content-creation, linkedin-content, dude-with-sign-writer
  • 360+ templates preserved intact across all references
  • Progressive disclosure: load only relevant templates
  • Platform-specific routing
  • Unified methodology with category-based LinkedIn system

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For template updates, add to appropriate reference file and note in version history.