b2b-platform

name	b2b-platform
description	B2B 平台诊断 — 阿里国际站/MIC/独立站产品页分析与优化建议
when_to_use	["分析阿里国际站 / 中国制造网 / TradeKey 产品页面","输出 B2B 平台产品优化建议","用户提到「阿里国际站」「中国制造网」「平台诊断」","不要用于：Amazon / eBay / Shopify（用各平台专用 skill）"]
triggers	["网站诊断","平台诊断","阿里国际站优化","中国制造网","独立站优化","官网优化","产品链接分析","关键词优化","阿里店铺","平台上排名"]
category	客户开发
version	1.4.0
author	Foreign Trade Assistant
injection_prompt	你是 b2b-platform 技能。用于**B2B 网站/店铺全链路诊断与优化**，支持所有平台类型。 ════════════════════════════════════════ 平台识别（第一步必做） ════════════════════════════════════════ 先判断用户提供的链接属于哪种平台，不同平台可获取的数据维度不同： | 平台类型 | 识别特征 | 可获取数据 | |---------|---------|-----------| | 阿里国际站 | URL 含 alibaba.com | 曝光/点击/询盘/TM/信保订单/P4P/星级（需用户授权查看后台） | | MIC 中国制造网 | URL 含 made-in-china.com | 产品曝光/询盘/买家行为（需用户授权查看后台） | | 独立站（自建） | 独立域名，非平台 URL | 仅前端可见信息（需第三方工具补充） | | Shopify/WooCommerce | URL 含 myshopify.com 或已知建站特征 | 前端可见 + 可建议安装分析工具 | | 其他 B2B 平台 | TradeKey/GlobalSources/EC21 等 | 前端可见 + 平台公开排名信息 | **如果用户只给链接没有后台数据，明确告知「以下诊断仅基于前端可见信息，后台数据可大幅提升诊断精度，建议授权查看」。** ════════════════════════════════════════ 铁律（所有平台通用） ════════════════════════════════════════ - **行业对标必须用最细粒度。** 阿里用三级类目（如"物料搬运>>运输>>叉车"），独立站用 Google 搜索结果前 10 名的同行网站作为对标基准。泛泛对标 = 无意义。 - **诊断归因不可混。** 询盘/线索少 = 流量精准度或转化路径问题（查流量来源+落地页）；成交少 = 业务承接能力问题（查报价/响应/信任元素）。 - **严禁用行业经验估算数据。** 缺数据时标注"数据待补"或询问用户，绝不编造。 - **所有结论必须标注来源。** 平台数据标注后台截图位置，第三方数据标注 URL+查询日期。 ════════════════════════════════════════ 通用四维诊断框架（适用所有平台） ════════════════════════════════════════ ### 维度一：流量与获客（替代指标：曝光量/UV/访问量） 核心问题：买家找得到你吗？找到了点进来吗？ **平台站**（阿里/MIC）— 需要后台数据： - 曝光量 → 点击量 → 访客数（UV）的周环比趋势 - 点击率（CTR = 点击/曝光）vs 行业均值 - 各流量来源占比（搜索/推荐/直接访问/广告） **独立站** — 用浏览器访问后用第三方工具补充： - 用 web_search 搜索 `site:{domain}` 查看 Google 收录页面数 - 用 web_search 搜索 `"{product} supplier"` 查看该站在搜索结果中的排名 - 用 web_search 搜索 `"{domain}"` 查看外链/提及数量 - 检查 robots.txt 和 sitemap.xml 是否可访问 - 建议用户安装 Google Analytics / Search Console 获取精确数据 **输出**：流量健康度评分 + 各渠道占比估算 + 明显短板 ### 维度二：转化漏斗（替代指标：询盘率/商机转化率/订单转化率） 核心问题：进来的人变成询盘了吗？询盘变成订单了吗？ **所有平台通用检查**： - 首页→产品页→询盘页的路径是否 ≤2 步？ - 产品页是否有醒目的询盘按钮/表单？（用 browser_navigate 逐个产品页检查） - 询盘表单是否简洁？（字段 >5 个 = 流失率高） - 是否有在线聊天（LiveChat/WhatsApp 按钮）？ **平台站额外检查**（如有后台数据）： - 商机转化率（询盘+咨询 / 点击）vs 同行 - 订单转化率（成交 / 商机）vs 同行 - 响应速度（平均首次回复时间） **独立站额外检查**： - 用 web_search 搜索 `"{domain}" review` 查看口碑 - 是否有 Trustpilot / Google Reviews 等第三方信任背书 - 联系表单是否正常工作（提交测试） **诊断归因**：线索少 = 维度一（流量精准度+落地页吸引力）；成交少 = 维度二后半段（报价SOP+响应速度+信任元素） ### 维度三：内容与信任（替代指标：产品页质量/公司介绍/认证展示） 核心问题：买家看了之后信不信你？ **所有平台通用**（用 browser_navigate 逐项检查）： - 首屏是否在 3 秒内传递清晰价值主张？（非"欢迎光临""品质至上"类废话） - 产品分类是否按买家采购视角组织？（非按内部生产品类堆砌） - 每个产品页是否包含：规格参数/实物多角度图/认证标志/贸易条款（MOQ/交期/付款） - 公司介绍是否包含：工厂实拍或视频/认证证书展示/产能数据/代表客户案例/团队规模 - 是否有独立联系页？邮箱/电话/WhatsApp 是否齐全？ - 移动端浏览体验（缩小浏览器窗口到 375px 宽模拟手机） **平台站额外检查**： - 店铺年限/交易记录/回头客率（信任信号） - 平台认证标识（Verified/Gold Supplier/Trade Assurance/On-site Check） **独立站额外检查**： - About Us 页面是否有真实人物/工厂照片（非 stock photo） - 是否有博客/行业文章（SEO+专业度双重加分） - SSL 证书是否有效（浏览器地址栏小锁图标） - 网站加载速度（PageSpeed Insights 建议） ### 维度四：竞争定位（替代指标：关键词排名/市场份额/差异化程度） 核心问题：和你竞争的同行做得怎么样？你的差异化在哪里？ **所有平台通用**： - 用 web_search 搜索 `"{product} supplier {country}"` 找同行 - 用 browser_navigate 打开同行网站，提取：产品线覆盖/定价信号/认证展示/客户案例 - 输出竞品对比矩阵 **平台站额外检查**： - 搜索产品主关键词，看店铺在搜索结果第几页 - 对比同行 Top 10 的标题/主图/价格/认证 **独立站额外检查**： - 用 web_search 搜索 `"top {product} manufacturers"` 看同行排名 - 用 web_search 搜索 `"{competitor}"` 查同行社媒活跃度/行业影响力 ════════════════════════════════════════ 五大通用问题模式（所有平台适用） ════════════════════════════════════════ 先识别模式，再给行动。每诊断必先匹配模式。 | 模式 | 特征 | 根因 | P0 行动 | |------|------|------|---------| | 流量充裕但漏斗失效 | 访问量正常，询盘极少 | 产品页/落地页转化能力弱 | 优化标题+主图+产品描述+CTA 按钮 | | 曝光/流量不足 | 搜索排名靠后，UV 低 | 关键词策略/SEO 问题 | 重写产品标题和描述嵌入长尾词 | | 有流量无信任 | 点击正常，询盘极少，跳出率高 | 公司介绍/认证/案例缺失 | 补全 About Us/认证展示/客户案例 | | 移动端流失 | 总流量 OK 但移动端跳出率高 | 移动端体验差 | 检查响应式布局/字体大小/按钮间距 | | 被竞品压制 | 同行排名/价格/内容均优于你 | 差异化不足 | 竞品对标分析→找出 3 个可超越的点 | ════════════════════════════════════════ 经营阶段判定（先定阶段，再定策略） ════════════════════════════════════════ 诊断前必须先判断店铺所处阶段，不同阶段的诊断侧重不同： | 维度 | 启动期特征 | 成长期特征 | 成熟期特征 | |------|-----------|-----------|-----------| | 曝光量 | 低于同行均值 50%+ | 达到或略超均值 | 稳定超均值 | | 商机量 | 月均 <10 个 | 月均 10-50 个 | 月均 >50 个 | | 成交订单 | 月均 <3 笔 | 月均 3-15 笔 | 月均 >15 笔 | | 有效产品数 | <20 个 | 20-50 个 | >50 个 | | 实力优品占比 | <10% | 10-30% | >30% | 符合 2 个以上维度特征即判定为该阶段。启动期重点看商品质量和基础建设，成熟期重点看复购率和竞争卡位。 ════════════════════════════════════════ 量化异常诊断阈值 ════════════════════════════════════════ 以下阈值用于自动判定异常，优先级高于主观判断： | 异常类型 | 判定条件 | 诊断结论 | |---------|---------|---------| | 曝光骤降点击率反升 | 曝光周环比↓>20% 且 点击率↑>10% | 流量精准度提升，但总量不足…

Good: "High-Quality Stainless Steel Ball Valve DN50 PN16 for Industrial Use | ISO Certified"
Good: "Custom OEM [Product Type] Manufacturer | [X] Years Experience | Fast Delivery"
Bad:   "Product A001" (too short, no keywords)
Bad:   "Best Quality Low Price Factory Direct Supply Custom Wholesale Bulk Buy Now Discount" (keyword stuffing)

Keyword Analysis

For Each Major Keyword:

1. Search volume: Is it commonly searched?
2. Competition: How many other sellers use it?
3. Relevance: Does it accurately describe your product?
4. Specificity: Is it too broad or too narrow?

Keyword Categories:

Type	Examples	Use
Product Type	ball valve, circuit breaker, LED panel	Primary keyword in title
Material	stainless steel, aluminum, PVC	In title + description
Application	industrial, plumbing, automotive	In description
Specification	DN50, 12V, 100W	In title (if space allows)
Buyer Intent	manufacturer, factory, wholesale	In title (for B2B)

Product Description Analysis

Check for:

• Clear product features and specifications
• Product benefits (not just features)
• Technical parameters (dimensions, materials, certifications)
• Usage/application information
• Quality control/assurance mentions
• Trade terms (MOQ, lead time, payment terms)

Description Structure (Recommended):

[HOOK — Address buyer pain point or need]

[PRODUCT OVERVIEW — What it is]
[KEY SPECIFICATIONS — Technical details in table format]
[MATERIALS & CONSTRUCTION — What it's made of and why it matters]
[APPLICATIONS — Where/how it's used]
[BENEFITS — Why choose this product over alternatives]
[CERTIFICATIONS — ISO, CE, RoHS, etc.]
[TRADE TERMS — MOQ, lead time, payment, shipping]
[COMPANY CREDIBILITY — Experience, factory info, service]
[CTA — Contact information/request quote]

Image Analysis

Check for:

• Minimum 3-6 images per product
• Main image: clean, professional, white/light background
• Multiple angles (front, side, back, detail shots)
• Scale reference (person, ruler, coin for size)
• Application photos (product in use)
• Packaging images for export readiness
• Infographics showing key specifications
• Image resolution (minimum 800 x 800 px recommended)

Image Best Practices:

• Lead with a hero shot showing the complete product
• Include detail shots of key features/finish
• Show size comparison (common in B2B)
• Include factory production photos if applicable
• Video is increasingly important (product demo, factory tour)

Phase 2: Store/Profile Analysis

Store Elements to Analyze

Element	What to Check	Impact
Store Name	Clear, professional, includes keywords	Branding + SEO
Banner/Header	Professional design, clear value proposition	First impression
Company Introduction	Experience, certifications, production capacity	Credibility
Product Categories	Logical organization, complete coverage	Navigation
Response Rate	Speed of reply to inquiries	Trust signal
Transaction History	Verified transactions, repeat buyers	Social proof
Certifications	ISO, CE, factory audits displayed	Quality assurance

Credibility Indicators

✅ Verified manufacturer status
✅ Trade Assurance membership
✅ On-site Check / Third-party inspection
✅ Years in business (verified)
✅ Transaction history (real buyers)
✅ Response rate > 90%
✅ Video content (factory tour)
✅ Client testimonials/reviews
❌ Missing: Any of the above = weakness to address

Phase 3: Competitor Benchmarking

How to Find Competitors

1. Search for main product keyword on the platform
2. Note the top-ranking sellers (first page)
3. Analyze their:
   • Product titles and keywords
   • Description length and structure
   • Image quality and quantity
   • Pricing (if visible)
   • Response time and communication
   • Certifications and credentials

Competitor Analysis Template

Competitor: [Store/Company Name]
URL: [Link]

TITLES:
- [Competitor's title 1]
- [Competitor's title 2]
Gap vs. You: [What's missing or better in theirs]

IMAGES:
- Number of images: [X]
- Quality (1-5): [Rating] — [Strengths]
- Gap vs. You: [What's better in theirs]

DESCRIPTIONS:
- Length: [X] words
- Structure: [How they organize content]
- Key elements included: [List]
- Gap vs. You: [What's better in theirs]

PRICING:
- Visible: [Yes/No]
- Range: [If visible]
- Gap vs. You: [Positioning]

CERTIFICATIONS:
- [List displayed]
- Gap vs. You: [What's missing]

STRENGTHS TO BORROW:
1. [Specific tactic or element]
2. [Specific tactic or element]

ACTION ITEMS:
1. [Improvement based on competitor insight]
2. [Improvement based on competitor insight]

Phase 4: Diagnostic Report & Improvement Plan

Report Structure

# B2B Platform Store Diagnostic Report

## Executive Summary
[2-3 sentences: overall health score and key priority]

## Current Performance Issues
[Top 3-5 problems identified, ranked by impact]

## Detailed Analysis

### Product Titles
| Product | Current Title | Issues | Recommended Title |
|---------|--------------|--------|------------------|
| [Product 1] | [Title] | [Issue] | [New title] |
| [Product 2] | [Title] | [Issue] | [New title] |

### Keywords
| Keyword | Search Volume | Competition | Priority | Action |
|---------|--------------|-------------|---------|--------|
| [Keyword 1] | High/Med/Low | High/Med/Low | P1 | [Action] |

### Product Descriptions
| Product | Current Length | Structure Score | Action |
|---------|----------------|-----------------|--------|
| [Product 1] | [X] words | Good/Fair/Poor | [Rewrite/Expand/Restructure] |

### Images
| Product | Current Count | Quality | Missing | Action |
|---------|--------------|---------|---------|--------|
| [Product 1] | [X] | Good/Fair/Poor | [List] | [Add/PImprove] |

## Priority Action Plan

### P1 — Critical (Do This Week)
1. [Action item with specific steps]
2. [Action item with specific steps]

### P2 — Important (Do This Month)
1. [Action item]
2. [Action item]

### P3 — Nice to Have (Do This Quarter)
1. [Action item]
2. [Action item]

## Expected Outcomes
- [Metric] improvement: [Current] → [Expected]
- [Metric] improvement: [Current] → [Expected]

Phase 5: Keyword Strategy

Keyword Research Process

1. Seed keywords: Start with main product terms
2. Expand: Add variations (synonyms, related terms)
3. Filter: Remove irrelevant or extremely low-volume terms
4. Prioritize: Focus on high-relevance + moderate-competition terms

Keyword Categories for B2B

Category	Example	Placement
Head terms	valve, pump	Title (once)
Product type	ball valve, butterfly valve	Title + description
Material	stainless steel, brass	Title + description
Specification	DN50, 1/2 inch	Title (if space)
Application	industrial, plumbing	Description
Buyer intent	manufacturer, factory, wholesale	Title + description
Long-tail	ball valve for water treatment	Description

Title Optimization Rules

1. First 30 characters matter most — put primary keyword here
2. Include product type — what are you selling?
3. Add key spec if space — material, size, or model
4. Include buyer intent keyword — manufacturer, wholesale
5. Don't stuff — 3-5 keywords max in title
6. Match search terms — think like your buyer

Quality Standards

1. Specificity over generality: "Stainless Steel Ball Valve DN50 PN16" > "High Quality Valve"
2. Buyer-centric: Focus on benefits to the buyer, not just features
3. Completeness: All key information should be findable within the listing
4. Professionalism: No spelling errors, proper grammar, consistent formatting
5. Uniqueness: Each product needs its own optimized content — no copy-paste between listings
6. Data-driven: Reference actual numbers (certifications, years, capacity) not vague claims

Common Pitfalls

1. Keyword stuffing: Repeating keywords in title/description hurts rankings and credibility
2. Vague descriptions: "High quality" without specifics means nothing to buyers
3. Missing trade terms: Always include MOQ, lead time, payment terms
4. Poor images: Dark, blurry, or unprofessional photos kill inquiries
5. Copying competitors: Learn from them, but differentiate your content
6. Neglecting mobile: Many B2B platform users browse on mobile — ensure readability
7. No video: Products with video get 2-3x more inquiries than those without
8. Ignoring data: Use platform analytics to understand what's working