| name | pricing-onboarding |
| description | First-run interactive setup for the pricing skill pack. Walks the operator through brand-config.json (current tiers, ICP, value metric, infrastructure) and the pricing section of SOUL.md (voice + stance on pricing + stories you cite) in ~10 minutes. Refuses to let the operator skip — generic pricing output is worse than no pricing output. Loaded automatically by the main pricing skill when brand-config.json or SOUL.md is missing. |
| user-invocable | false |
| allowed-tools | ["Read","Write"] |
Pricing Onboarding — sub-skill
Interactive setup. ~10 minutes. Outputs:
brand-config.json at repo root (or merges into existing one)SOUL.md at repo root with the pricing section filled in
The skill REFUSES to draft real pricing recommendations until both
files exist with the required pricing fields populated.
Activation
The main pricing skill routes here when:
brand-config.json doesn't exist ORbrand-config.json exists but pricing.* is empty ORSOUL.md doesn't exist ORSOUL.md exists but the pricing-stance section is empty
Workflow
Step 1 — Welcome + scope
Output:
Pricing setup — ~10 minutes
─────────────────────────────────────────────────────────────────
I'll ask you 12 questions about your current pricing, then create:
brand-config.json ← your tiers, value metric, customers, ops
SOUL.md ← your voice and stance on pricing decisions
The skill won't draft real pricing recommendations without these
files. Generic pricing copy is worse than none. Ready? (y/n)
Wait for confirmation. If n, exit with a brief explanation of why
this matters.
Step 2 — Brand-config questions
Ask in batches of 2-3, not one at a time:
Batch 1 — Current state (3 questions):
- What's your current pricing? (List the tiers + prices + cadence — e.g., "$99/$299/$999 monthly")
- What's your headline value metric — what scales with customer success? (per-seat / per-API / per-record / per-outcome / hybrid)
- What's your average ACV today, and is it trending up, down, or flat in the last 6 months?
Batch 2 — Customers (3 questions):
4. Who's your primary Pain Signal Profile (PSP)? (1-2 sentences. If you've installed claude-psp, paste the PSP slug.)
5. What's your typical buyer's biggest pricing objection in cycle? (verbatim if you have it)
6. What pricing did you walk away from in the last 6 months that you wish you'd held? (and why did you discount?)
Batch 3 — Diagnostic surface (3 questions):
7. Do you know your WTP distribution per PSP — or would the answer to "What would you pay for this?" be different across your buyer segments? (Yes/Best guess/No)
8. Have you ever run a structured WTP survey (Van Westendorp / Gabor-Granger / conjoint) in the last 18 months?
9. What's your current discount policy? (Documented thresholds, or "sales discretion")
Batch 4 — Reference frames (3 questions):
10. What does your buyer use INSTEAD if they don't buy from you? (the inertia anchor)
11. What's the highest-priced product or alternative they're already paying for? (anchor candidate)
12. Do you have an outcome guarantee or risk-reversal mechanism today? (e.g., "money-back if X")
Step 3 — Voice setup (SOUL.md pricing section)
After brand-config is captured, prompt:
Now let's capture your pricing voice. 3 short questions:
A. What's your stance on pricing? (1-2 sentences. e.g., "Pricing is
a discipline, not a strategy. I refuse to lead with cost-plus
or competitor anchoring.")
B. What 3 phrases would you NEVER use when talking about price?
(e.g., "investment", "value-add", "best-in-class")
C. What 2-3 stories or receipts do you cite when explaining why
your price is fair? (Specific receipts: customer X saved Y; team
Z hit metric W.)
Step 4 — Write the files
Write brand-config.json using the schema in
brand-config.example.json. Populate the pricing.* fields with
the operator's answers. Don't overwrite other sections if they
exist; merge.
Append the pricing-stance section to SOUL.md (or create the file
with the pricing-stance section template).
Step 5 — Confirm + route
Show a summary:
✓ brand-config.json written/updated
✓ SOUL.md written/updated
State check:
✅ Step 1 — brand-config + SOUL ready
✅ Step 2 — Current tiers documented
⬜ Step 3 — Pain Signal Profile (recommend: install claude-psp)
⬜ Step 4 — WTP discovery (next: /pricing diagnose)
...
Recommended next action: Run /pricing diagnose to see where your
margin is leaking before any tier rebuild. (~15 minutes.)
Run it now? (y/n)
Validation rules
Before writing the files, validate:
- All 12 brand-config questions have non-empty answers
- All 3 SOUL questions have non-empty answers
- Tier prices are real numbers, not placeholders
- WTP "Yes/Best guess/No" answer determines whether to require a
WTP-source field
If validation fails, loop back to the unanswered question — don't
write half-filled files.
Self-check
Reference
../../brand-config.example.json — schema for the JSON file../../SOUL.md — template for the voice file../pricing-kickoff/SKILL.md — where the operator returns after setup
