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Use when defining long-term product strategy, when needing to pivot from horizontal to vertical focus, or when teams struggle with prioritization due to serving too many use cases
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SOC 職業分類に基づく
Use when designing AI agent products, defining roadmaps for agentic workflows, or evaluating how to evolve AI from passive tool to proactive partner in software development
Shift from rigid roles (PM, Designer, Engineer) towards a model where individuals use AI to bridge skill gaps, enabling smaller and flatter teams. Use in early-stage startups or innovation units where speed is critical.
Use when designing AI agents or chatbots, when raw model outputs feel like a black box, or when building natural language interfaces that need structure and trust
Use when building AI-powered products or agents, when raw model intelligence isn't enough to solve user problems, or when designing the architecture for agentic workflows
View yourself as an entity with infinite dimensions rather than a single good/bad identity. Strengths and weaknesses are often the same trait in different contexts. Use during performance reviews or when receiving tough feedback.
Review your calendar, color-code activities by energy impact (Green/Red), and systematically delegate draining tasks to maximize time in your Zone of Genius.
| name | playing-to-win |
| description | Use when defining long-term product strategy, when needing to pivot from horizontal to vertical focus, or when teams struggle with prioritization due to serving too many use cases |
A strategic framework to create focus by making an integrated set of choices about where the product will compete and how it will succeed, rather than trying to be everything to everyone.
Core principle: Strategy is an integrated set of choices, not a list of goals.
┌─────────────────────────────────────────────────────────────────┐
│ 1. DEFINE WINNING ASPIRATION │
│ What does "winning" look like for us? │
├─────────────────────────────────────────────────────────────────┤
│ 2. CHOOSE WHERE TO PLAY │
│ Markets / Segments / Personas │
│ Be SPECIFIC (not "everyone") │
├─────────────────────────────────────────────────────────────────┤
│ 3. DETERMINE HOW TO WIN │
│ Value proposition / Differentiation │
│ What makes us win in that market? │
├─────────────────────────────────────────────────────────────────┤
│ 4. EXECUTE │
│ Build capabilities and systems │
│ Align team around choices │
└─────────────────────────────────────────────────────────────────┘
| Principle | Description |
|---|---|
| Explicit choices | Where to Play AND How to Win |
| Integration | Choices must reinforce each other |
| Focus | Saying "no" is as important as saying "yes" |
| Specific targets | Name the segments, not "broad market" |
Source: Annie Pearl (Calendly CPO) via Lenny's Podcast