AI UGC Ads workflow skill. Use this skill when the user needs When the user wants to create UGC ad campaigns, recruit UGC creators, generate AI UGC content, or scale with user-generated content. Also use when the user mentions 'UGC,' 'user-generated content,' 'creator ads,' 'Spark Ads,' 'whitelisting,' 'AI UGC,' 'Arcads,' 'Creatify,' 'creator brief,' or 'UGC testing.' This skill covers the UGC growth framework from creator recruitment through AI-powered scaling. Do NOT use for technical implementation, code review, or software architecture and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.
AI UGC Ads workflow skill. Use this skill when the user needs When the user wants to create UGC ad campaigns, recruit UGC creators, generate AI UGC content, or scale with user-generated content. Also use when the user mentions 'UGC,' 'user-generated content,' 'creator ads,' 'Spark Ads,' 'whitelisting,' 'AI UGC,' 'Arcads,' 'Creatify,' 'creator brief,' or 'UGC testing.' This skill covers the UGC growth framework from creator recruitment through AI-powered scaling. Do NOT use for technical implementation, code review, or software architecture and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.
This public intake copy packages packages/skills-catalog/skills/(gtm)/ai-ugc-ads from https://github.com/tech-leads-club/agent-skills into the native Omni Skills editorial shape without hiding its origin.
Use it when the operator needs the upstream workflow, support files, and repository context to stay intact while the public validator and private enhancer continue their normal downstream flow.
This intake keeps the copied upstream files intact and uses the external_source block in metadata.json plus ORIGIN.md as the provenance anchor for review.
AI UGC Ads You are a UGC growth strategist who builds repeatable systems for creator recruitment, AI-powered UGC production, creative testing, and paid amplification. You combine organic-first validation with structured testing frameworks to scale UGC campaigns profitably across TikTok, Meta, and YouTube Shorts.
Imported source sections that did not map cleanly to the public headings are still preserved below or in the support files. Notable imported sections: Before Starting, Section 1: The UGC-Only Growth Framework, Section 2: Creator Recruitment, Section 3: UGC Brief Template, Section 4: AI UGC Tools, Section 5: Ad Format Templates.
When to Use This Skill
Use this section as the trigger filter. It should make the activation boundary explicit before the operator loads files, runs commands, or opens a pull request.
Use when the request clearly matches the imported source intent: When the user wants to create UGC ad campaigns, recruit UGC creators, generate AI UGC content, or scale with user-generated content. Also use when the user mentions 'UGC,' 'user-generated content,' 'creator ads,'....
Use when the operator should preserve upstream workflow detail instead of rewriting the process from scratch.
Use when provenance needs to stay visible in the answer, PR, or review packet.
Use when copied upstream references, examples, or scripts materially improve the answer.
Use when the workflow should remain reviewable in the public intake repo before the private enhancer takes over.
Operating Table
Situation
Start here
Why it matters
First-time use
metadata.json
Confirms repository, branch, commit, and imported path through the external_source block before touching the copied workflow
Provenance review
ORIGIN.md
Gives reviewers a plain-language audit trail for the imported source
Workflow execution
SKILL.md
Starts with the smallest copied file that materially changes execution
Supporting context
SKILL.md
Adds the next most relevant copied source file without loading the entire package
Handoff decision
## Related Skills
Helps the operator switch to a stronger native skill when the task drifts
Workflow
This workflow is intentionally editorial and operational at the same time. It keeps the imported source useful to the operator while still satisfying the public intake standards that feed the downstream enhancer flow.
Confirm the user goal, the scope of the imported workflow, and whether this skill is still the right router for the task.
Read the overview and provenance files before loading any copied upstream support files.
Load only the references, examples, prompts, or scripts that materially change the outcome for the current request.
Execute the upstream workflow while keeping provenance and source boundaries explicit in the working notes.
Validate the result against the upstream expectations and the evidence you can point to in the copied files.
Escalate or hand off to a related skill when the work moves out of this imported workflow's center of gravity.
Before merge or closure, record what was used, what changed, and what the reviewer still needs to verify.
Imported Workflow Notes
Imported: Before Starting
Ask the user:
What product or service are you promoting?
What is your current monthly ad budget (or are you starting at $0)?
Which platforms are you targeting (TikTok, Meta Reels, YouTube Shorts, all)?
Do you already have UGC creators or are you starting from scratch?
Are you open to AI-generated UGC or do you prefer human creators only?
What is your primary goal: awareness, conversions, or both?
Examples
Example 1: Ask for the upstream workflow directly
Use @ai-ugc-ads to handle <task>. Start from the copied upstream workflow, load only the files that change the outcome, and keep provenance visible in the answer.
Explanation: This is the safest starting point when the operator needs the imported workflow, but not the entire repository.
Example 2: Ask for a provenance-grounded review
Review @ai-ugc-ads against metadata.json and ORIGIN.md, then explain which copied upstream files you would load first and why.
Explanation: Use this before review or troubleshooting when you need a precise, auditable explanation of origin and file selection.
Example 3: Narrow the copied support files before execution
Use @ai-ugc-ads for <task>. Load only the copied references, examples, or scripts that change the outcome, and name the files explicitly before proceeding.
Explanation: This keeps the skill aligned with progressive disclosure instead of loading the whole copied package by default.
Example 4: Build a reviewer packet
Review @ai-ugc-ads using the copied upstream files plus provenance, then summarize any gaps before merge.
Explanation: This is useful when the PR is waiting for human review and you want a repeatable audit packet.
Imported Usage Notes
Imported: Examples
User says: "We want to test AI UGC for our ads" → Result: Agent asks budget and channel (Meta/TikTok); recommends tier (e.g. Creatify for <$500/mo, human creators for $500–2K); outlines creator brief, hook testing, and Spark Ads / whitelisting flow.
User says: "Our ad creative is fatigued" → Result: Agent suggests 3–5 new hook variations, trending sounds, and a weekly test plan; recommends kill/scale rules and when to refresh Spark codes; ties to paid-creative-ai for full-funnel creative.
User says: "How do we recruit creators for UGC?" → Result: Agent outlines sourcing (marketplace vs outreach), compensation (15–30% by tier), brief template, and approval workflow; suggests starting with 3–5 creators and scaling winners.
Best Practices
Treat the generated public skill as a reviewable packaging layer around the upstream repository. The goal is to keep provenance explicit and load only the copied source material that materially improves execution.
Timeframe - Kill If
24 hours - CTR < 0.5% with 2K+ impressions
48 hours - CPA > 2x target with $50+ spend
72 hours - Hook rate < 20%
7 days - ROAS < 1.0 for e-commerce
14 days - CPA trending up 3 consecutive days
Condition - Action
Imported Operating Notes
Imported: Section 9: Kill Criteria and Scaling Rules
Kill Criteria
Timeframe
Kill If
24 hours
CTR < 0.5% with 2K+ impressions
48 hours
CPA > 2x target with $50+ spend
72 hours
Hook rate < 20%
7 days
ROAS < 1.0 for e-commerce
14 days
CPA trending up 3 consecutive days
Scaling Rules
Condition
Action
CPA < target for 48h
Increase budget 20%
CPA < 50% target for 72h
Increase budget 50%
CPA holds after 3 increases
Duplicate to new audience
100K impressions on creative
Commission 3 variations
500K impressions
Test new hooks on same structure
Fatigue Signals
CTR drops 20%+ from peak over 3 days. CPM rises 30%+ with same targeting. Frequency exceeds 3.0. Comment sentiment shifts negative.
Typical lifespans: TikTok Spark Ads 2-4 weeks, Meta Reels 2-3 weeks, static UGC images 1-2 weeks, YouTube Shorts 3-5 weeks.
Troubleshooting
Problem: The operator skipped the imported context and answered too generically
Symptoms: The result ignores the upstream workflow in packages/skills-catalog/skills/(gtm)/ai-ugc-ads, fails to mention provenance, or does not use any copied source files at all.
Solution: Re-open metadata.json, ORIGIN.md, and the most relevant copied upstream files. Check the external_source block first, then restate the provenance before continuing.
Problem: The imported workflow feels incomplete during review
Symptoms: Reviewers can see the generated SKILL.md, but they cannot quickly tell which references, examples, or scripts matter for the current task.
Solution: Point at the exact copied references, examples, scripts, or assets that justify the path you took. If the gap is still real, record it in the PR instead of hiding it.
Problem: The task drifted into a different specialization
Symptoms: The imported skill starts in the right place, but the work turns into debugging, architecture, design, security, or release orchestration that a native skill handles better.
Solution: Use the related skills section to hand off deliberately. Keep the imported provenance visible so the next skill inherits the right context instead of starting blind.
Imported Troubleshooting Notes
Imported: Troubleshooting
Low hook rate (views past 3s) → Cause: First 3 seconds don’t stop the scroll. Fix: Test 3–5 hooks per week; use trending sounds and formats; keep message single and clear; benchmark >30% hook rate.
Spark Ads or whitelisting not approved → Cause: Policy or quality. Fix: Use creator’s organic post first; avoid misleading claims; ensure brand safety; reapply with different creative if rejected.
Creator content doesn’t match brand → Cause: Brief too vague or wrong creator fit. Fix: Tighten brief (script, do/don’t, examples); cast by ICP and platform; approve before paid boost.
Related Skills
@accessibility - Use when the work is better handled by that native specialization after this imported skill establishes context.
@ai-cold-outreach - Use when the work is better handled by that native specialization after this imported skill establishes context.
@ai-pricing - Use when the work is better handled by that native specialization after this imported skill establishes context.
@ai-sdr - Use when the work is better handled by that native specialization after this imported skill establishes context.
Additional Resources
Use this support matrix and the linked files below as the operator packet for this imported skill. They should reflect real copied source material, not generic scaffolding.
Resource family
What it gives the reviewer
Example path
references
copied reference notes, guides, or background material from upstream
references/n/a
examples
worked examples or reusable prompts copied from upstream
examples/n/a
scripts
upstream helper scripts that change execution or validation
scripts/n/a
agents
routing or delegation notes that are genuinely part of the imported package
agents/n/a
assets
supporting assets or schemas copied from the source package
assets/n/a
Imported Reference Notes
Imported: Section 8: Creative Testing Matrix
The 3x3x3 Framework
3 Hooks (first 3 seconds): 1) Pain point: "Struggling with [problem]?" 2) Result: "I went from [before] to [after]" 3) Curiosity: "Nobody talks about this [topic] hack"
3 Bodies: 1) Story arc: problem > discovery > transformation 2) Listicle: "3 reasons why..." 3) Demo: product walkthrough with reaction
3 CTAs: 1) Direct: "Link in bio" 2) Engagement: "Comment [word] for the link" 3) Social: "Tag someone who needs this"
Total: 27 unique ad variations.
Testing Protocol
Phase 1 - Hook Test (Days 1-3): Run all 3 hooks, same body/CTA. $20-30/day per variation. Measure hook rate (% past 3s). Goal: >30%.
Phase 2 - Body Test (Days 4-6): Winning hook, test 3 bodies. Same budget. Measure hold rate (50%+ watch) and CTR. Goal: >15% hold, >1% CTR.
Phase 3 - CTA Test (Days 7-9): Winning hook+body, test 3 CTAs. Measure CPA. Goal: below target.
Phase 4 - Scale (Day 10+): Combine winners. Increase budget 20% every 48 hours while CPA holds.
Test Budget
Phase
Daily
Days
Total
Hook
$60-$90
3
$180-$270
Body
$60-$90
3
$180-$270
CTA
$60-$90
3
$180-$270
Scale
$100-$200
7
$700-$1,400
Full cycle
16
$1,240-$2,210
For $10K+/month: use Meta Dynamic Creative or TikTok Smart Creative. Load 3 hooks, 2 bodies, 2 CTAs into one ad set. Platform auto-optimizes. Review after 50K impressions per cell.
Imported: Quick Reference
Budget Decision Framework
< $500/month -> AI UGC (Creatify $33/mo) + product seeding
$500-$2K -> 3-5 human creators (entry/nano) + AI for hook testing
$2K-$10K -> 5-10 creators + whitelisting + AI iteration
$10K+ -> Full program (10-20 creators) + AI at scale + testing budget
Imported: Section 1: The UGC-Only Growth Framework
Organic-First Flywheel
Validate creative organically before spending a dollar on ads. Platform algorithms pre-qualify your best content before you pay.
Stage 1 - Seed (Week 1-2): Recruit 3-5 creators at entry-level rates ($50-$150/video). Brief each on 2-3 ad formats. Post all content organically. Track views, watch time, saves, shares.
Stage 2 - Signal (Week 3-4): Identify posts breaking 5K-10K organic views. These have algorithm-validated hooks. Move winners to Spark Ads or whitelisted paid at $20-50/day per creative.
Stage 3 - Scale (Week 5+): Double budget on creatives holding CPA below target. Commission new variations of winning formats. Kill underperformers at 48 hours (see Section 8).
Stage 4 - Systematize (Ongoing): Build a rolling library of 15-30 active creatives. Replace 5-10 per week to prevent fatigue. Standardize briefs so any creator can produce within your framework. Most UGC ads fatigue in 2-4 weeks.
$0 Start Budget Path
Trade product for content (product seeding to 10-15 nano creators)
Post all UGC organically across TikTok, Reels, YouTube Shorts
Repurpose top performers with Opus Clip or CapCut for cross-platform
Only activate paid once you have 3+ organically validated winners
Begin paid at $500/month minimum, concentrated on top 3 creatives
Imported: Section 2: Creator Recruitment
Platform Selection Matrix
Platform
Best For
Creator Pool
Avg Cost/Video
Turnaround
Billo
Quick UGC videos, product demos
5,000+ vetted (US, CA, UK, AU)
$100-$300
5-7 days
Insense
Paid social UGC, whitelisting
68,500+ nano/micro creators
$100-$500
7-14 days
TikTok Creator Marketplace
TikTok-native, Spark Ads
Millions (varies by market)
$50-$500
7-14 days
JoinBrands
Budget UGC, high volume
50,000+
$50-$200
5-10 days
Collabstr
Vetted influencer UGC
30,000+
$150-$500
7-14 days
Trend.io
Premium brand UGC
Curated network
$200-$600
10-14 days
Direct Outreach Strategy
Search TikTok/Instagram for creators in your niche with 1K-50K followers
DM template: "Hey [name], love your content about [topic]. We make [product] and think you would be perfect for some short video content. Interested in a paid collab? Happy to send product + pay [rate] per video."
Volume: DM 30-50 creators to land 5-10 responses (15-25% response rate)
Rate Benchmarks by Tier (2025-2026)
Creator Tier
Followers
Rate/Video
With Usage Rights
With Whitelisting
Entry-level
< 1K
$50-$100
$75-$150
$100-$200
Nano
1K-10K
$100-$200
$150-$300
$200-$400
Micro
10K-100K
$200-$500
$300-$750
$400-$900
Mid-tier
100K-500K
$500-$1,500
$750-$2,250
$1,000-$3,000
Established
500K+
$1,500+
$2,000+
$2,500+
Cost multipliers: Usage rights +30-50%. Whitelisting +30%/month. Raw footage +30-50%. Rush delivery (<48h) +25-50%. Bundle discount (3-10 videos) -10-25%.
Product Seeding (Zero Budget)
Identify 15-20 nano creators who post in your category. Send free product with a short brief (not a script). Expect 40-60% completion rate. Upgrade best performers to paid.
Imported: Section 3: UGC Brief Template
BRAND: [Company name]
PRODUCT: [Product name + key features]
PLATFORM: [TikTok / Reels / YouTube Shorts]
FORMAT: [See Section 5 for format options]
LENGTH: [15s / 30s / 60s]
ORIENTATION: Vertical 9:16
HOOK (first 3 seconds):
- Option A: [Specific hook line]
- Option B: [Alternative hook]
KEY TALKING POINTS (pick 2-3):
1. [Main benefit or pain point]
2. [Social proof element]
3. [Unique differentiator]
CTA: [Specific call to action]
VISUAL: Natural lighting. Show product in use. One close-up minimum. No studio setups.
DO NOT: Read from a script. Use brand jargon. Film landscape. Mention competitors.
DELIVERABLES: 1 edited vertical video + raw footage + 3 product stills
COMPENSATION: $[amount] via [method] | DEADLINE: [date] | USAGE RIGHTS: [duration]
Imported: Section 4: AI UGC Tools
Tool Comparison (2025-2026)
Tool
Best For
Price/Month
Key Strength
Arcads
Conversion-focused UGC ads
$110-$220
Most authentic talking-head UGC, gestures
Creatify
All-in-one ad creation
$33-$69
1,000+ avatars, URL-to-video, batch creation
HeyGen
Corporate/professional video
$29+
API access, 200+ avatars, multi-language
Argil
Personal avatar cloning
$27-$104
Hyperrealistic lip-sync, full editing suite
Opus Clip
Long-form to short clips
$15-$29
AI Virality Score, auto-subtitles
CapCut
Editing and templates
Free-$8
TikTok-native editing, templates
AI vs Human UGC Decision
Use AI UGC when: testing 20+ hook variations, multi-language needs, budget under $500/month for creative, speed over authenticity, volume requirements (50+ variations/month).
Use human creators when: product needs physical demo, authenticity is core brand value, you need whitelisting/Spark Ads (requires real accounts), audience detects AI, building long-term relationships.
Hybrid approach (recommended): Use AI for rapid hook/script testing. Identify winners from AI test data. Brief human creators on proven scripts. Run human content as Spark Ads. Use AI for retargeting and lower-funnel.
AI UGC Production Workflow
Write 10 script variations using the hook/body/CTA matrix
Pick 3-5 avatars matching target demographic
Batch render all combinations (10 scripts x 5 avatars = 50 variations)
Quality filter: cut bad renders (expect 20-30% rejection)
Add captions, music, B-roll in CapCut
Post top 10-15 organically before any paid spend
Move organic winners into paid testing
Imported: Section 5: Ad Format Templates
All formats follow vertical 9:16. Hook must land in first 3 seconds or the viewer scrolls.
Format 1: Problem-Solution
[0-3s] State the pain point your audience feels daily
[3-8s] Agitate: make it worse ("and the worst part is...")
[8-20s] Introduce product as the fix
[20-25s] Show result, testimonial, or metric
[25-30s] CTA: "Link in bio" or "Comment [word]"
Best for: direct response, all platforms
Format 2: Testimonial
[0-3s] "I was skeptical but..." or "3 months later..."
[3-10s] Before state: what life looked like
[10-20s] Discovery: how they found the product
[20-25s] Result: specific outcome with numbers
[25-30s] Recommend directly to viewer
Best for: mid-funnel, Meta Reels and YouTube Shorts
Format 3: Unboxing
[0-3s] Package arrival or "This just came in..."
[3-10s] Open and react authentically
[10-20s] First use on camera
[20-25s] Honest first impression verdict
[25-30s] "Would you try it?"
Best for: product launches, TikTok
Format 4: Tutorial
[0-3s] "Here is how I [desired outcome]"
[3-15s] Walk through 3-4 steps using product
[15-25s] Show the finished result
[25-30s] "Save this for later" / "Follow for more"
Best for: SaaS, beauty, fitness on YouTube Shorts and Reels
Format 5: Comparison
[0-3s] "Stop using [old way], try this instead"
[3-12s] Show the frustrating old way
[12-22s] Show your product solving it better
[22-27s] Side-by-side visual comparison
[27-30s] Direct to purchase
Best for: competitive positioning, TikTok and Reels
Format 6: Day-in-the-Life
[0-3s] "A day using [product] as a [role]"
[3-10s] Morning routine integration
[10-18s] Key product moment with genuine reaction
[18-25s] How it improved their day
[25-30s] Soft CTA or link reference
Best for: lifestyle products, all platforms
Format 7: Green Screen React
[0-3s] React to trending clip, headline, or stat
[3-10s] Add context: "This is wild because..."
[10-20s] Tie to your product naturally
[20-25s] Proof: why your product is the answer
[25-30s] Comment-driven CTA
Best for: trend-jacking, TikTok
Format 8: TikTok Shop
[0-3s] Product-first visual with trending sound
[3-10s] Demo the product in action
[10-20s] Value justification: why worth the price
[20-25s] Urgency: limited offer, low stock
[25-30s] "Tap the orange basket" / "Yellow cart below"
Best for: direct commerce, TikTok Shop exclusively
Format Selection Guide
Goal
Primary Format
Secondary
Cold traffic conversion
Problem-Solution
Comparison
Trust building
Testimonial
Tutorial
Product launch
Unboxing
Day-in-the-Life
Trend riding
Green Screen React
Problem-Solution
Direct commerce
TikTok Shop
Unboxing
Retargeting
Tutorial
Testimonial
Imported: Section 6: Platform Strategy
Specs and Sweet Spots
Spec
TikTok
Instagram Reels
Facebook Reels
YouTube Shorts
Max length
10 min
90s
90s
60s
Sweet spot
15-30s
15-30s
15-45s
30-60s
Captions
Required
Recommended
Required
Recommended
Hashtags
3-5
5-10
3-5
3-5
All platforms: 9:16 vertical orientation.
Platform-Specific Notes
TikTok: Trends and sounds over polish. Spark Ads deliver 134% higher completion rate than standard in-feed. TikTok Shop for direct commerce. Post 1-3 UGC pieces/day.
Instagram Reels: Slightly more polished. Reels double CTR of Feed ads with UGC. Use partnership ads for whitelisting. 4-7 Reels/week.
Facebook Reels: Repurpose TikTok UGC. Older demo responds to testimonials and tutorials. CPM averages $7.19 vs TikTok $2.62. 3-5/week.
YouTube Shorts: Longer format (45-60s) works well. Tutorial formats outperform. Drives to long-form. 3-5/week.
Imported: Section 7: Whitelisting and Spark Ads
TikTok Spark Ads Setup
Creator enables Ad Authorization in Settings > Privacy
Creator opens video > "..." > Ad settings > generates authorization code (7-365 day duration)
Create campaign normally, select Spark Ad as creative. Runs from creator's handle.
Meta Partnership Ads Setup
Creator approves brand in Instagram Settings > Business > Branded Content
Brand creates campaign in Ads Manager > toggles "Partnership ad" > selects creator's post
Whitelisting Scale
Monthly Ad Spend
Active Whitelisted Creatives
Refresh Cadence
$1K-$5K
3-5
Every 2-3 weeks
$5K-$15K
5-10
Weekly
$15K-$50K
10-20
2x per week
$50K+
20+
Daily rotation
Spark Ads Performance Edge
134% higher completion rates. 37% lower CPA. 2x engagement. Social proof compounds on the organic post. Algorithm treats as organic + paid for broader distribution.
Imported: Section 10: Benchmarks (2025-2026)
Platform Performance
Metric
TikTok
Meta (Reels)
Facebook (Feed)
YouTube Shorts
Avg CPM
$2.62
$7.91
$7.19
$4-$8
Avg CTR
0.84%
0.9-1.5%
1.57%
0.5-1.2%
Avg CVR
0.46%
0.5-1.2%
0.8-1.5%
0.3-0.8%
Hook rate target
>30%
>25%
>20%
>25%
UGC vs Brand Creative
UGC delivers 37% lower CPA, 2x engagement, 134% higher completion (Spark Ads). Nielsen attributes 47% of sales lift to creative quality. Over 80% of TikTok collabs cost under $300.
Benchmarks by Vertical
Vertical
Target CPA
Target ROAS
UGC Cost/Video
E-com (< $50 AOV)
$15-$30
2.5-4x
$100-$200
E-com ($50-$150 AOV)
$25-$60
3-5x
$150-$300
SaaS / Apps
$30-$80
N/A (LTV)
$200-$400
Health / Wellness
$20-$50
2.5-4x
$150-$350
Beauty / Skincare
$15-$35
3-5x
$100-$250
Finance / Fintech
$40-$100
N/A (LTV)
$250-$500
Education / Courses
$20-$60
3-6x
$150-$300
Imported: Section 11: TikTok Shop UGC Integration
Affiliate Creator Program
List products on TikTok Shop with 15-30% commission rates
Add to affiliate marketplace for creator discovery
Creators produce UGC organically with shopping tags
Each sale earns them the commission
Top-performing affiliate UGC gets boosted as Spark Ads
Commission tiers: Open marketplace 15-20% (+5% bonus for top sellers). Targeted outreach 20-25% (+5-10% for exclusivity). VIP creators 25-30% + flat fee per video.
Live Commerce
TikTok Live selling converts 5x higher than traditional ads in key markets. Provide scripts, samples, and commission incentives. Cut best live moments into short UGC clips. Budget $200-$500 per session for mid-tier creators.
Imported: Questions to Ask
What have you tried before? What worked, what failed?
Can your product be demonstrated in someone's hands?
Who is your ideal customer (age, platform, interests)?
Do you have existing customers willing to create content?
What is your creative production capacity per week?
Selling DTC or through marketplace (Amazon, TikTok Shop)?
