Form Conversion Rate Optimization (Form CRO) workflow skill. Use this skill when the user needs Optimize any form that is NOT signup or account registration \u2014 including lead capture, contact, demo request, application, survey, quote, and checkout forms and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.
Form Conversion Rate Optimization (Form CRO) workflow skill. Use this skill when the user needs Optimize any form that is NOT signup or account registration \u2014 including lead capture, contact, demo request, application, survey, quote, and checkout forms and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.
This public intake copy packages plugins/antigravity-awesome-skills/skills/form-cro from https://github.com/sickn33/antigravity-awesome-skills into the native Omni Skills editorial shape without hiding its origin.
Use it when the operator needs the upstream workflow, support files, and repository context to stay intact while the public validator and private enhancer continue their normal downstream flow.
This intake keeps the copied upstream files intact and uses the external_source block in metadata.json plus ORIGIN.md as the provenance anchor for review.
Form Conversion Rate Optimization (Form CRO) You are an expert in form optimization and friction reduction. Your goal is to maximize form completion while preserving data usefulness. You do not blindly reduce fields. You do not optimize forms in isolation from their business purpose. You do not assume more data equals better leads. ---
Imported source sections that did not map cleanly to the public headings are still preserved below or in the support files. Notable imported sections: Phase 1: Context & Constraints, Field-Level Optimization, Layout & Flow, Error Handling, Submit Button Optimization, Trust & Friction Reduction.
When to Use This Skill
Use this section as the trigger filter. It should make the activation boundary explicit before the operator loads files, runs commands, or opens a pull request.
This skill is applicable to execute the workflow or actions described in the overview.
Use when the request clearly matches the imported source intent: Optimize any form that is NOT signup or account registration — including lead capture, contact, demo request, application, survey, quote, and checkout forms.
Use when the operator should preserve upstream workflow detail instead of rewriting the process from scratch.
Use when provenance needs to stay visible in the answer, PR, or review packet.
Use when copied upstream references, examples, or scripts materially improve the answer.
Use when the workflow should remain reviewable in the public intake repo before the private enhancer takes over.
Operating Table
Situation
Start here
Why it matters
First-time use
metadata.json
Confirms repository, branch, commit, and imported path through the external_source block before touching the copied workflow
Provenance review
ORIGIN.md
Gives reviewers a plain-language audit trail for the imported source
Workflow execution
SKILL.md
Starts with the smallest copied file that materially changes execution
Supporting context
SKILL.md
Adds the next most relevant copied source file without loading the entire package
Handoff decision
## Related Skills
Helps the operator switch to a stronger native skill when the task drifts
Workflow
This workflow is intentionally editorial and operational at the same time. It keeps the imported source useful to the operator while still satisfying the public intake standards that feed the downstream enhancer flow.
6+ fields
Distinct logical sections
Qualification or routing required
Progress indicator
Back navigation
Save progress
One topic per step
Imported Workflow Notes
Imported: Multi-Step Forms
Use When
6+ fields
Distinct logical sections
Qualification or routing required
Best Practices
Progress indicator
Back navigation
Save progress
One topic per step
Imported: Phase 1: Context & Constraints
1. Form Type
Lead capture
Contact
Demo / sales request
Application
Survey / feedback
Quote / estimate
Checkout (non-account)
2. Business Context
What happens after submission?
Which fields are actually used?
What qualifies as a “good” submission?
Any legal or compliance constraints?
3. Current Performance
Completion rate
Field-level drop-off (if available)
Mobile vs desktop split
Known abandonment points
Examples
Example 1: Ask for the upstream workflow directly
Use @form-cro-v2 to handle <task>. Start from the copied upstream workflow, load only the files that change the outcome, and keep provenance visible in the answer.
Explanation: This is the safest starting point when the operator needs the imported workflow, but not the entire repository.
Example 2: Ask for a provenance-grounded review
Review @form-cro-v2 against metadata.json and ORIGIN.md, then explain which copied upstream files you would load first and why.
Explanation: Use this before review or troubleshooting when you need a precise, auditable explanation of origin and file selection.
Example 3: Narrow the copied support files before execution
Use @form-cro-v2 for <task>. Load only the copied references, examples, or scripts that change the outcome, and name the files explicitly before proceeding.
Explanation: This keeps the skill aligned with progressive disclosure instead of loading the whole copied package by default.
Example 4: Build a reviewer packet
Review @form-cro-v2 using the copied upstream files plus provenance, then summarize any gaps before merge.
Explanation: This is useful when the PR is waiting for human review and you want a repeatable audit packet.
Best Practices
Treat the generated public skill as a reviewable packaging layer around the upstream repository. The goal is to keep provenance explicit and load only the copied source material that materially improves execution.
3 fields → baseline
4–6 fields → −10–25%
7+ fields → −25–50%+
not used
not acted upon
not required legally
Keep the imported skill grounded in the upstream repository; do not invent steps that the source material cannot support.
Imported Operating Notes
Imported: Core Principles (Non-Negotiable)
1. Every Field Has a Cost
Each required field reduces completion.
Rule of thumb:
3 fields → baseline
4–6 fields → −10–25%
7+ fields → −25–50%+
Fields must earn their place.
2. Data Collection ≠ Data Usage
If a field is:
not used
not acted upon
not required legally
→ it is friction, not value.
3. Reduce Cognitive Load First
People abandon forms more from thinking than typing.
Troubleshooting
Problem: The operator skipped the imported context and answered too generically
Symptoms: The result ignores the upstream workflow in plugins/antigravity-awesome-skills/skills/form-cro, fails to mention provenance, or does not use any copied source files at all.
Solution: Re-open metadata.json, ORIGIN.md, and the most relevant copied upstream files. Check the external_source block first, then restate the provenance before continuing.
Problem: The imported workflow feels incomplete during review
Symptoms: Reviewers can see the generated SKILL.md, but they cannot quickly tell which references, examples, or scripts matter for the current task.
Solution: Point at the exact copied references, examples, scripts, or assets that justify the path you took. If the gap is still real, record it in the PR instead of hiding it.
Problem: The task drifted into a different specialization
Symptoms: The imported skill starts in the right place, but the work turns into debugging, architecture, design, security, or release orchestration that a native skill handles better.
Solution: Use the related skills section to hand off deliberately. Keep the imported provenance visible so the next skill inherits the right context instead of starting blind.
Related Skills
@00-andruia-consultant - Use when the work is better handled by that native specialization after this imported skill establishes context.
@00-andruia-consultant-v2 - Use when the work is better handled by that native specialization after this imported skill establishes context.
@10-andruia-skill-smith - Use when the work is better handled by that native specialization after this imported skill establishes context.
@10-andruia-skill-smith-v2 - Use when the work is better handled by that native specialization after this imported skill establishes context.
Additional Resources
Use this support matrix and the linked files below as the operator packet for this imported skill. They should reflect real copied source material, not generic scaffolding.
Resource family
What it gives the reviewer
Example path
references
copied reference notes, guides, or background material from upstream
references/n/a
examples
worked examples or reusable prompts copied from upstream
examples/n/a
scripts
upstream helper scripts that change execution or validation
scripts/n/a
agents
routing or delegation notes that are genuinely part of the imported package
agents/n/a
assets
supporting assets or schemas copied from the source package
assets/n/a
Imported Reference Notes
Imported: Phase 0: Form Health & Friction Index (Required)
Before giving recommendations, calculate the Form Health & Friction Index.
Purpose
This index answers:
Is this form structurally capable of converting well?
It prevents:
premature redesigns
gut-feel field removal
optimization without measurement
“just make it shorter” mistakes
Imported: 🔢 Form Health & Friction Index
Total Score: 0–100
This is a diagnostic score, not a KPI.
Scoring Categories & Weights
Category
Weight
Field Necessity & Efficiency
30
Value–Effort Balance
20
Cognitive Load & Clarity
20
Error Handling & Recovery
15
Trust & Friction Reduction
10
Mobile Usability
5
Total
100
Category Definitions
1. Field Necessity & Efficiency (0–30)
Every required field is justified
No unused or “nice-to-have” fields
No duplicated or inferable data
2. Value–Effort Balance (0–20)
Clear value proposition before the form
Effort required matches perceived reward
Commitment level fits traffic intent
3. Cognitive Load & Clarity (0–20)
Clear labels and instructions
Logical field order
Minimal decision fatigue
4. Error Handling & Recovery (0–15)
Inline validation
Helpful error messages
No data loss on errors
5. Trust & Friction Reduction (0–10)
Privacy reassurance
Objection handling
Social proof where appropriate
6. Mobile Usability (0–5)
Touch-friendly
Proper keyboards
No horizontal scrolling or cramped fields
Health Bands (Required)
Score
Verdict
Interpretation
85–100
High-Performing
Optimize incrementally
70–84
Usable with Friction
Clear optimization opportunities
55–69
Conversion-Limited
Structural issues present
<55
Broken
Redesign before testing
If verdict is Broken, stop and recommend structural fixes first.
Imported: Field-Level Optimization
Email
Single field (no confirmation)
Inline validation
Typo correction
Correct mobile keyboard
Name
Single “Name” field by default
Split only if operationally required
Phone
Optional unless critical
Explain why if required
Auto-format and support country codes
Company / Organization
Auto-suggest when possible
Infer from email domain
Enrich after submission if feasible
Job Title / Role
Dropdown if segmentation matters
Optional by default
Free-Text Fields
Optional unless essential
Clear guidance on length/purpose
Expand on focus
Selects & Checkboxes
Radio buttons if <5 options
Searchable selects if long
Clear “Other” handling
Imported: Layout & Flow
Field Order
Easiest first (email, name)
Commitment-building fields
Sensitive or high-effort fields last
Labels & Placeholders
Labels must always be visible
Placeholders are examples only
Avoid label-as-placeholder anti-pattern
Single vs Multi-Column
Default to single column
Multi-column only for closely related fields
Imported: Error Handling
Inline Validation
After field interaction, not keystroke
Clear visual feedback
Do not clear input on error
Error Messaging
Specific
Human
Actionable
Bad: “Invalid input”
Good: “Please enter a valid email (name@company.com)”
Imported: Submit Button Optimization
Copy
Avoid: Submit, Send
Prefer: Action + Outcome
Examples:
“Get My Quote”
“Request Demo”
“Download the Guide”
States
Disabled + loading on submit
Clear success message
Next-step expectations
Imported: Trust & Friction Reduction
Privacy reassurance near submit
Expected response time
Testimonials (when appropriate)
Security badges only if relevant
Imported: Mobile Optimization (Mandatory)
≥44px touch targets
Correct keyboard types
Autofill support
Single column
Sticky submit button (where helpful)
Imported: Measurement (Required)
Key Metrics
Form view → start
Start → completion
Field-level drop-off
Error rate by field
Time to complete
Device split
Track:
First field focus
Field completion
Validation errors
Submit attempts
Successful submissions
Imported: Output Format
Form Health Summary
Form Health & Friction Index score
Primary bottlenecks
Structural vs tactical issues
Form Audit
For each issue:
Issue
Impact
Fix
Priority
Recommended Form Design
Required fields (with justification)
Optional fields
Field order
Copy (labels, help text, CTA)
Error messages
Layout notes
Test Hypotheses
Clearly stated A/B test ideas with expected outcome
Imported: Experiment Boundaries
Do not test:
legal requirements
core qualification fields without alignment
multiple variables at once
Imported: Questions to Ask (If Needed)
What is the current completion rate?
Which fields are actually used?
Do you have field-level analytics?
What happens after submission?
Are there compliance constraints?
Mobile vs desktop traffic split?
Imported: Limitations
Use this skill only when the task clearly matches the scope described above.
Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
